{"id":408814,"date":"2021-01-05T12:08:24","date_gmt":"2021-01-05T17:08:24","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408814"},"modified":"2021-01-05T12:08:24","modified_gmt":"2021-01-05T17:08:24","slug":"acclaimed-b2b-software-cmo-angus-robertson-joins-chief-outsiders-tribe-of-fractional-executives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/acclaimed-b2b-software-cmo-angus-robertson-joins-chief-outsiders-tribe-of-fractional-executives\/","title":{"rendered":"Acclaimed B2B Software CMO Angus Robertson Joins Chief Outsiders\u2019 Tribe of Fractional Executives"},"content":{"rendered":"

\nRobertson earned accolades for transformative marketing results at public, private, and PE-backed software companies
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DENVER, CO, Jan. 05, 2021 (GLOBE NEWSWIRE) — In joining Chief Outsiders, acclaimed software chief marketing officer\u00a0Angus Robertson<\/a>\u00a0has earned his go-to-market strategic stripes, and is available now for fractional CMO engagements\u00a0with mid-market and SaaS companies.<\/p>\n

Robertson joins more than 75 fractional \u201cExecutives-as-a-Services\u201d at Chief Outsiders, one of the nation\u2019s leaders in such consultative engagements.<\/p>\n

With a track record of executive sales and marketing successes, Robertson is noted for helping public, private, VC, and PE-backed software companies gain\u00a0a competitive edge to accelerate growth. Robertson\u00a0accomplishes this by combining\u00a0strategies\u00a0that consider product and distribution flywheels with a focus on sales velocity.<\/p>\n

Robertson has deployed product and distribution flywheels at three SaaS companies. As Chief Marketing Officer at insightsoftware, Robertson led a digital pipeline transformation that fueled a 4X increase in pipeline with lower acquisition cost. In another role, Robertson achieved a 95 percent increase in demand generation and pipeline productivity while serving as Executive VP of Marketing for Convercent.<\/p>\n

\u201cAngus\u2019s success is due in no small part to his ability to convey complex technical concepts, innovations, and solutions to customers, peers, and leadership alike,\u201d said Clay Spitz, Managing Partner of Chief Outsiders\u2019 South Team. \u201cAngus inspires customer confidence and empowers team members to reach their highest potential.\u201d<\/p>\n

\n About Chief Outsiders<\/strong>\n <\/p>\n

Chief Outsiders, LLC is a nationwide “Executives-as-a-Service” firm, with more than 70 part-time, or fractional,\u00a0Chief Marketing Officers<\/a>\u00a0(CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 1,000 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.<\/p>\n

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past seven years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders\u2019 CEO Art Saxby and Principal Pete Hayes are the co-authors of \u201cThe Growth Gears: Using a Market-Based Framework to Drive Business Success,\u201d an\u00a0Amazon #1 best-seller for business owners and CEOs<\/a>. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click\u00a0here<\/a>.\u00a0\u00a0<\/p>\n

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