{"id":408728,"date":"2021-01-05T10:18:22","date_gmt":"2021-01-05T15:18:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408728"},"modified":"2021-01-05T10:18:22","modified_gmt":"2021-01-05T15:18:22","slug":"conversion-labs-appoints-digital-marketing-executive-bryant-hussey-as-chief-digital-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/conversion-labs-appoints-digital-marketing-executive-bryant-hussey-as-chief-digital-officer\/","title":{"rendered":"Conversion Labs Appoints Digital Marketing Executive, Bryant Hussey, as Chief Digital Officer"},"content":{"rendered":"
\n

NEW YORK, Jan. 05, 2021 (GLOBE NEWSWIRE) — Conversion Labs, Inc.<\/strong><\/a>\u00a0(NASDAQ: CVLB), a direct-to-consumer telemedicine company, has appointed digital marketing expert and industry thought-leader, Bryant Hussey<\/a>, to the new position of chief digital officer. He will lead the company\u2019s marketing and customer retention efforts, as well as help launch new or enhanced telemedicine products, improve unit economics, and maximize patient lifetime value.<\/p>\n

Hussey brings to Conversion Labs more than 20 years of executive experience at direct-to-consumer and eCommerce companies, translating business goals into successful marketing campaigns. He specializes in lead generation, funnel optimization and customer retention that maximizes customer lifetime value and lowers cost per acquisition.<\/p>\n

Hussey previously served as chief digital officer at Advanced Vita Supplements (AVS), a direct response nutraceutical company and an official global licensee of Playboy Enterprise\u2019s sexual wellness supplements. At AVS, he was responsible for creating targeted campaigns that increased brand awareness and customer conversions, and he led the launch of the company\u2019s subscription-based business.<\/p>\n

Prior to AVS, Hussey was vice president of Atlantic Coast Brands<\/a>, an \u2018Inc. 500\u2019 omni-channel international beauty company that has serviced more than 10 million customers worldwide and generated $1 billion in revenue overall. He led the company\u2019s digital marketing campaigns for its hair regrowth system for women which attracted more than 1 million customers and generated $500 million in revenue. He also grew Atlantic\u2019s subscription-based business, adding 60,000 subscriptions per month on average over nine years.<\/p>\n

\u201cOnline advertising that drives subscriptions is key to our growth strategy and building shareholder value, making Bryant\u2019s proven success in this arena a perfect fit for Conversion Labs,\u201d stated Conversion Labs CEO, Justin Schreiber. \u201cBryant has shown to be especially adept at evaluating the trends in the global consumer markets, and creating online marketing campaigns that effectively address them.<\/p>\n

\u201cWe expect his knowledge and experience to help us fully optimize our digital marketing strategies and extract maximum value from our growing line of telemedicine products that address large and underserved markets. This includes the near-term launch of a new brand extension for our popular Rex MD<\/a> line for men\u2019s health that addresses additional medical indications.\u201d<\/p>\n

Conversion Labs recently reported that its annual recurring revenue (ARR) from subscriptions reached $23.0 million, up 517% over last year, largely due to consumer demand for Rex MD<\/u><\/a>.<\/p>\n

Earlier in his career, Hussey served as a marketing director for a division of Ardis Health, an international eCommerce company, where he focused on the digital marketing of direct-to-consumer diet products. He oversaw the company\u2019s media distribution channels and customer acquisition in the U.S. and assisted in product and business development.<\/p>\n

\u201cI couldn\u2019t be more excited to join Conversion Labs with so many opportunities for growth in direct-to-consumer telemedicine,\u201d said Hussey. \u201cCreating and executing digital marketing strategies for products that make a real difference in people\u2019s lives has long been my passion. I believe what I can bring to Conversion Labs will really make a difference, especially when teaming with the tremendous talent Justin has brought together over the last several months.\u201d<\/p>\n

Hussey received his B.A. in Economics at Saint Peter\u2019s University, and completed professional studies programs in Integrated Marketing at New York University. He is a certified Google Advertising Professional, and regularly speaks at lead generation and performance marketing events, including LeadsCon and Affiliate Summit.<\/p>\n

For nine years Hussey has served on the board of trustees for the House of Faith, a non-profit organization dedicated to transitional housing programs for the homeless.<\/p>\n

\n About\u00a0Conversion Labs<\/strong>
\n
Conversion Labs, Inc. is a telemedicine company with a portfolio of online direct-to-consumer brands. The company\u2019s brands combine virtual medical treatment with prescription medications and unique over-the-counter products. Its network of licensed physicians offers telemedicine services and direct-to-consumer pharmacy to consumers across the U.S. To learn more, visit\u00a0Conversionlabs.com<\/a>.<\/p>\n

\n Important Cautions Regarding Forward-Looking Statements<\/strong>
\n
This news release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended, regarding, among other things our plans, strategies and prospects — both business and financial. Although we believe that our plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Many of the forward-looking statements contained in this news release may be identified by the use of forward-looking words such as “believe,” “expect,” “anticipate,” “should,” “planned,” “will,” “may,” “intend,” “estimated,” and “potential,” among others. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include market conditions and those set forth in reports or documents that we file from time to time with the United States Securities and Exchange Commission. All forward-looking statements attributable to Conversion Labs, Inc. or a person acting on its behalf are expressly qualified in their entirety by this cautionary language.<\/p>\n

\n Company Contact<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
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Email Contact<\/u><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\n Media and Investor Relations Contact<\/strong>
\n
Ron Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email Contact<\/a><\/u><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, Jan. 05, 2021 (GLOBE NEWSWIRE) — Conversion Labs, Inc.\u00a0(NASDAQ: CVLB), a direct-to-consumer telemedicine company, has appointed digital marketing expert and industry thought-leader, Bryant Hussey, to the new position of chief digital officer. He will lead the company\u2019s marketing and customer retention efforts, as well as help launch new or enhanced telemedicine products, improve unit economics, and maximize patient lifetime value. Hussey brings to Conversion Labs more than 20 years of executive experience at direct-to-consumer and eCommerce companies, translating business goals into successful marketing campaigns. He specializes in lead generation, funnel optimization and customer retention that maximizes customer lifetime value and lowers cost per acquisition. Hussey previously served as chief digital officer at Advanced Vita Supplements (AVS), a direct … <\/p>\n

Continue reading “Conversion Labs Appoints Digital Marketing Executive, Bryant Hussey, as Chief Digital Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408728","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nConversion Labs Appoints Digital Marketing Executive, Bryant Hussey, as Chief Digital Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/conversion-labs-appoints-digital-marketing-executive-bryant-hussey-as-chief-digital-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Labs Appoints Digital Marketing Executive, Bryant Hussey, as Chief Digital Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Jan. 05, 2021 (GLOBE NEWSWIRE) — Conversion Labs, Inc.\u00a0(NASDAQ: CVLB), a direct-to-consumer telemedicine company, has appointed digital marketing expert and industry thought-leader, Bryant Hussey, to the new position of chief digital officer. He will lead the company\u2019s marketing and customer retention efforts, as well as help launch new or enhanced telemedicine products, improve unit economics, and maximize patient lifetime value. Hussey brings to Conversion Labs more than 20 years of executive experience at direct-to-consumer and eCommerce companies, translating business goals into successful marketing campaigns. He specializes in lead generation, funnel optimization and customer retention that maximizes customer lifetime value and lowers cost per acquisition. 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He will lead the company\u2019s marketing and customer retention efforts, as well as help launch new or enhanced telemedicine products, improve unit economics, and maximize patient lifetime value. Hussey brings to Conversion Labs more than 20 years of executive experience at direct-to-consumer and eCommerce companies, translating business goals into successful marketing campaigns. He specializes in lead generation, funnel optimization and customer retention that maximizes customer lifetime value and lowers cost per acquisition. 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