{"id":408648,"date":"2021-01-05T09:13:23","date_gmt":"2021-01-05T14:13:23","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408648"},"modified":"2021-01-05T09:13:23","modified_gmt":"2021-01-05T14:13:23","slug":"always-and-walmart-are-teaming-up-with-olympic-gold-medal-gymnast-laurie-hernandez-to-support-girls-in-sports-because-sports-help-shape-who-shell-become","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/always-and-walmart-are-teaming-up-with-olympic-gold-medal-gymnast-laurie-hernandez-to-support-girls-in-sports-because-sports-help-shape-who-shell-become\/","title":{"rendered":"Always\u00ae and Walmart Are Teaming Up With Olympic Gold Medal Gymnast Laurie Hernandez to Support Girls in Sports, Because Sports Help Shape Who She\u2019ll Become"},"content":{"rendered":"

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Always\u00ae and Walmart Are Teaming Up With Olympic Gold Medal Gymnast Laurie Hernandez to Support Girls in Sports, Because Sports Help Shape Who She\u2019ll Become<\/b><\/p>\n

The Benefits of Sports Last Long After the Game Ends, But She Needs You to Cheer Her On \u2013 Get Loud with Us to Help #KeepHerPlaying and Support the Women\u2019s Sports Foundation<\/i><\/b><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nAlways and Walmart are teaming up with Olympic gold medal gymnast Laurie Hernandez to encourage everyone to help girls stay in sports. Millions of girls quit sports at puberty, in part because many don\u2019t realize the long-term value of their participation, and therefore, don\u2019t encourage them to keep playing. But the reality is, sports help her develop the confidence and skills she needs to do whatever she\u2019s passionate about in life. That\u2019s why Always and Walmart have donated $250,000 to the Women\u2019s Sports Foundation (WSF) to help girls stay in sports, and you can help double the impact. For every view of the #KeepHerPlaying video on Walmart.com\/always<\/a> from December 28, 2020 to January 31, 2021, Always and Walmart will donate an additional $1, up to a potential total donation of half a million dollars.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210105005296\/en\/<\/a><\/p>\n

\nAn engaged support system plays a critical role in ensuring girls feel encouraged to stay in sports1<\/sup>. It helps girls realize that sports are important in building life skills and helps them stay motivated, even when the going gets tough. That\u2019s why Always and Walmart have enlisted Olympic Gold Medalist, Laurie Hernandez, to rally everyone to help keep girls in sports. To help, they have developed tip sheets on Walmart.com\/always<\/a> that share practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls themselves.\n<\/p>\n

\n\u201cThroughout my athletic career, my parents\u2019 support has meant the world to me. They\u2019ve kept me going in the moments where I wanted to give up and have helped me zoom out and see how sports would benefit me long after my Olympic run,\u201d Hernandez said. \u201cI want all girls to feel the support I have always felt, so they are inspired to become who they want to be. This is why I\u2019m excited to team up with Always and Walmart to help #KeepHerPlaying. Together, we can help keep more girls playing, feeling confident and striving for a better future.\u201d\n<\/p>\n

\nResearch has shown that girls benefit heavily from sports2<\/sup>, with leadership, confidence and teamwork as three of the top benefits reported. This is especially important now, with more than 1 in 3 young people feeling less confident as a result of missing out on after school activities, like sports, since the COVID-19 pandemic3<\/sup> began. Always and Walmart are on a mission to help girls feel supported and confident to keep playing.\n<\/p>\n

\nAlways and Walmart are making a donation to the Women\u2019s Sports Foundation to help girls all over the country stay in the sports that keep them confident. The Foundation\u2019s mission is to enable girls and women to reach their potential in sport and life. Through its grants, fellowships, research, advocacy and curricula, WSF has positively shaped the lives of millions of girls through sports. Always\u2019 contribution will help to increase their impact even more.\n<\/p>\n

\n\u201cAlways has been committed to championing girls\u2019 confidence for more than 35 years, and this is especially important now. We know the transformative power sports can have in unleashing that confidence, and that is why we want to help,\u201d says Hesham Tohamy, Senior Vice President Feminine Care Procter & Gamble. \u201cAlways has been working with Walmart for more than four years to help girls thrive through our Live #LikeAGirl and #EndPeriodPoverty programs. This time, we are uniting forces again to rally everyone to encourage the girls in their life to keep playing. Their participation leads to developing the skills and confidence needed to do anything they put their mind to. Ultimately, it\u2019s not how far she gets in sports, but how far sports can take her.\u201d\n<\/p>\n

\nJoin Always, Walmart, WSF and Laurie Hernandez to #KeepHerPlaying. Here\u2019s how you can help during the month of January 2021:\n<\/p>\n