{"id":408419,"date":"2021-01-05T08:03:40","date_gmt":"2021-01-05T13:03:40","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408419"},"modified":"2021-01-05T08:03:40","modified_gmt":"2021-01-05T13:03:40","slug":"general-mills-big-g-cereal-and-got-milk-team-up-to-deliver-a-winning-combination-for-breakfast","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-big-g-cereal-and-got-milk-team-up-to-deliver-a-winning-combination-for-breakfast\/","title":{"rendered":"General Mills Big G Cereal and got milk? Team Up to Deliver a Winning Combination for Breakfast"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>General Mills Big G Cereal and <i>got milk?<\/i> Team Up to Deliver a Winning Combination for Breakfast<\/b><\/p>\n<p class=\"bwalignc\"><i>General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, two icons, General Mills Big G cereal and <i>got milk?,<\/i> announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings. To celebrate the partnership, General Mills is debuting special, limited edition packaging on popular cereals featuring their beloved characters \u2013 such as Buzz, Lucky, Trix Rabbit and more \u2013 donning the famous <i>got milk?<\/i> mustache.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210105005173\/en\/850035\/4\/GeneralMillsCereal_All_boxes_Milk_campaign.jpg\" alt=\"General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk. (Photo: Business Wire).\" \/><\/p>\n<p style=\"font-size:85%\">General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk. (Photo: Business Wire).<\/p>\n<\/div>\n<p>\n\u201cWe believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,\u201d said Amy Cohn, Senior Nutrition Manager at General Mills. \u201cAnd for kids who eat cereal, 53 percent of their daily milk consumption comes from pouring cereal and milk together. So, while General Mills cereal and milk have been a perfect pairing for a long time, we\u2019re thrilled to officially come together to share this important message through our iconic characters.\u201d\n<\/p>\n<p>\nWhile Big G cereals and milk are each great on their own, they are even better together. This powerhouse partnership is aimed at highlighting the unbeatable benefits of cereal and milk, including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Top-Notch Nutrition:<\/b> Cereal is the number one source of whole grain, fiber, and several vitamins and minerals, including iron, at breakfast, while dairy milk is the number one source of calcium and vitamin D as well as a high-quality source of protein.\n<\/li>\n<li><b>Affordability:<\/b> General Mills cereal with dairy milk costs an average of just $0.50 per serving.\n<\/li>\n<li><b>Simplicity:<\/b> Cereal and milk make it quick and easy for busy families to start their day with the nutrition they need \u2013 and the taste kids love.\n<\/li>\n<\/ul>\n<p>\n\u201cNow more than ever, families are looking for quick and affordable ways to get the nutrition they need,\u201d said Yin Woon Rani, CEO MilkPEP. \u201cA bowl of cereal and milk is always a winning combination and an easy way for parents to feel confident that their kids are starting the day off right. Our goal with this campaign is to provide inspiration and tools that are accessible to all parents to help make breakfast fun and nutritious. We think breakfast is the perfect time to make sure families <i>got milk<\/i>? in the year ahead and beyond.\u201d\n<\/p>\n<p>\nTo help make this dynamic duo even more affordable for families everywhere, the limited-edition boxes will include coupons on the back of the box. Shoppers can also get $2.00 back via digital rebate when they buy two gallons of dairy milk and two boxes of General Mills Big G cereal. Details about the digital rebate can be found at BigGCerealAndMilkSavings.com.\n<\/p>\n<p>\nAdditionally, with the launch of this campaign, General Mills Big G cereal and <i>got milk?<\/i> are delivering even more \u2013 right to your door. Starting January 11, National Milk Day, <i>Big G\u2019s Cereal Collective Milk Truck<\/i> will be popping up across the Los Angeles area with a reimagined take on the vintage milk man experience. The fun will also be delivered straight to your social feeds with the launch of the #CerealMilkStacheChallenge, where some of today\u2019s biggest social media stars will show off a new take on the classic milk mustache \u2013 after they drink cereal and milk straight from the bowl.\n<\/p>\n<p>\nYou can find the limited-edition General Mills Big G cereal and <i>got milk?<\/i> partnership boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix at most major retailers nationwide now.\n<\/p>\n<p>\nTo learn more about the partnership and join in on the #CerealMilkStacheChallenge, please follow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fgeneralmills%2F%3Fhl%3Den&amp;esheet=52356144&amp;newsitemid=20210105005173&amp;lan=en-US&amp;anchor=%40GeneralMillsCereal&amp;index=1&amp;md5=528178b9777c9048163bacdbdf6298a1\">@GeneralMillsCereal<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fgotmilk%2F%3Fhl%3Den&amp;esheet=52356144&amp;newsitemid=20210105005173&amp;lan=en-US&amp;anchor=%40gotmilk&amp;index=2&amp;md5=3625e419e2ae0f1873b67f251e74c530\">@gotmilk<\/a> on Instagram and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40genmillscereal&amp;esheet=52356144&amp;newsitemid=20210105005173&amp;lan=en-US&amp;anchor=%40GenMillsCereal&amp;index=3&amp;md5=70e56805e21010d75dcace8df8ad9b3e\">@GenMillsCereal<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40gotmilk&amp;esheet=52356144&amp;newsitemid=20210105005173&amp;lan=en-US&amp;anchor=%40gotmilk&amp;index=4&amp;md5=6af897734c509b52f7a5bfbc6579c7ce\">@gotmilk<\/a> on TikTok.\n<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie&#8217;s, Yoplait, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills\u2019 share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.\n<\/p>\n<p><b>About the Milk Processor Education Program<\/b><\/p>\n<p>\nThe Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation&#8217;s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs multi-faceted national campaigns designed to educate consumers about and celebrate milk \u2013 from its role in kids&#8217; nutrition to new and exciting ways to use milk and fueling the awesome inside all of us. For more information, visit MilkLife.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210105005173r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/<\/a><\/span><\/p>\n<p>\nFrancisco Aguirre<br \/>\n<br \/>Ketchum<br \/>\n<br \/>559-696-8553<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:francisco.aguirre@ketchum.com\">francisco.aguirre@ketchum.com<\/a><\/p>\n<p>\nMike Siemienas<br \/>\n<br \/>General Mills<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Supply Chain Management Supermarket Women Marketing Food\/Beverage Communications Men Retail Family Consumer Parenting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210105005173\/en\/785800\/3\/GMI-Name-Logo-V_FC.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210105005173\/en\/850035\/3\/GeneralMillsCereal_All_boxes_Milk_campaign.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk. (Photo: Business Wire).<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>General Mills Big G Cereal and got milk? Team Up to Deliver a Winning Combination for Breakfast General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Today, two icons, General Mills Big G cereal and got milk?, announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings. To celebrate the partnership, General Mills is debuting special, limited edition packaging on popular cereals featuring their beloved characters \u2013 such as Buzz, Lucky, Trix Rabbit and more \u2013 donning the famous got milk? mustache. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/ General Mills releases special &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-big-g-cereal-and-got-milk-team-up-to-deliver-a-winning-combination-for-breakfast\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;General Mills Big G Cereal and got milk? Team Up to Deliver a Winning Combination for Breakfast&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408419","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills Big G Cereal and got milk? 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Team Up to Deliver a Winning Combination for Breakfast General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Today, two icons, General Mills Big G cereal and got milk?, announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings. To celebrate the partnership, General Mills is debuting special, limited edition packaging on popular cereals featuring their beloved characters \u2013 such as Buzz, Lucky, Trix Rabbit and more \u2013 donning the famous got milk? mustache. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/ General Mills releases special &hellip; Continue reading &quot;General Mills Big G Cereal and got milk? 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Team Up to Deliver a Winning Combination for Breakfast General Mills releases special edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Today, two icons, General Mills Big G cereal and got milk?, announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings. To celebrate the partnership, General Mills is debuting special, limited edition packaging on popular cereals featuring their beloved characters \u2013 such as Buzz, Lucky, Trix Rabbit and more \u2013 donning the famous got milk? mustache. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/ General Mills releases special &hellip; Continue reading \"General Mills Big G Cereal and got milk? 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