{"id":408387,"date":"2021-01-05T08:03:33","date_gmt":"2021-01-05T13:03:33","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408387"},"modified":"2021-01-05T08:03:33","modified_gmt":"2021-01-05T13:03:33","slug":"common-citizen-adds-former-bells-brewery-marketing-lead-to-leadership-team","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/common-citizen-adds-former-bells-brewery-marketing-lead-to-leadership-team\/","title":{"rendered":"Common Citizen adds former Bell\u2019s Brewery marketing lead to leadership team"},"content":{"rendered":"

\nAllison Hornev joins largest producer of safe, high-quality cannabis products as Chief Marketing Officer
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MARSHALL, Mich., Jan. 05, 2021 (GLOBE NEWSWIRE) — Common Citizen<\/b><\/a>, which\u202fproduces\u202fsafe, high-quality cannabis products for\u202fpatients\u202fand adult-use customers,\u00a0today announced the addition of former Bell\u2019s Brewery Inc. marketing lead Allison Hornev <\/b>to its leadership team as Chief\u00a0Marketing\u00a0Officer. In her new role, Hornev will further develop the Common Citizen brand as the company continues its expansion across the Great Lakes State.<\/p>\n

\u201cAllison\u2019s experience in marketing and brand management will make her an invaluable member of the Common Citizen team as we continue to provide safe, high-quality cannabis products to patients and adult-use customers across Michigan,\u201d said Common Citizen CEO Michael Elias<\/b>. \u201cShe has developed skills at Bell\u2019s and Kellogg Co. that are uniquely catered to innovating in this nascent industry. Through Allison\u2019s marketing expertise, she will help our continued efforts to identify and serve the unique needs of every patient and adult-use customer at all Common Citizen retail and wholesale locations as we continue expanding our footprint here in Michigan and beyond.\u201d<\/p>\n

Hornev has worked in marketing and brand management for nearly 20 years, launching her career at Kellogg Co., where she helped lead multi-million-dollar marketing campaigns for Frosted Flakes. The Indiana native later spearheaded successful brand strategies for the Special K cracker franchise after earning her Master of Business Administration from Western Michigan University. Under Hornev\u2019s leadership, Kalamazoo-based Bell\u2019s Brewery was voted America\u2019s No. 1 brewery and consistently landed in the Top 7 craft breweries nationwide.<\/p>\n

\u201cI am excited to join the Common Citizen team at such a critical time in the company\u2019s expansion and Michigan\u2019s burgeoning cannabis industry,\u201d Hornev said. \u201cJust like every beer lover has their go-to brew, patients and adult-use customers have their favorite cannabis products and I look forward to further growing the Common Citizen brand to help identify cannabis products that best meet their individual needs.\u201d \u00a0<\/p>\n

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\n About Common Citizen<\/b>\u00a0<\/p>\n

Common Citizen is a privately owned and operated company, focusing on cannabis production, cultivation, processing, retail and wholesale distribution for both the medical and adult-use markets in Michigan and across the United States. Launched in Detroit in 2018, the Common Citizen brand takes a deliberate, people-first approach to its business strategy \u2014 from production to retail. Learn more at\u00a0commoncitizen.com<\/a>.\u00a0<\/p>\n

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