{"id":407563,"date":"2021-01-04T09:03:34","date_gmt":"2021-01-04T14:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=407563"},"modified":"2021-01-04T09:03:34","modified_gmt":"2021-01-04T14:03:34","slug":"e-l-f-cosmetics-makes-beauty-and-music-history-topping-billboards-triller-top-10-u-s-and-global-lists","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-makes-beauty-and-music-history-topping-billboards-triller-top-10-u-s-and-global-lists\/","title":{"rendered":"e.l.f. Cosmetics\u2019 Makes Beauty and Music History Topping Billboard\u2019s Triller Top 10 U.S. and Global Lists"},"content":{"rendered":"

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\n\u00a0e.l.f. Cosmetics\u2019 Makes Beauty and Music History Topping Billboard\u2019s Triller Top 10 U.S. and Global Lists<\/b><\/p>\n

\n\u00a0Brand tops the charts with two songs in the Top Triller 10 and four songs in the Top Triller 20 for the week of January 2, 2021 <\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nIn another beauty industry first, e.l.f. Cosmetics is celebrating four of its holiday songs reaching the top of Billboard\u2019s Triller charts. The songs are part of e.l.f.\u2019s hot new holiday album, \u201ce.l.f. the Hauls,\u201d which offers fresh remixes of holiday classics. The album also marked e.l.f. Cosmetics becoming the first beauty brand to launch a challenge on viral entertainment platform, Triller.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210104005433\/en\/<\/a><\/p>\n

\"e.l.f.<\/p>\n

e.l.f. Cosmetics “e.l.f. the Hauls” holiday album tops the US and Global Billboard Triller Top 20 (Graphic: Business Wire)<\/p>\n<\/div>\n

\n\u201cWhat we love about Triller is how they\u2019ve disrupted digital by democratizing music video creation. Together, we were able to force multiply, harmonizing the emotive power of beauty and music in an incredibly expressive way,\u201d said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty (NYSE: ELF). \u201cWe created a holiday playlist to bring joy and entertain Triller audiences while celebrating beauty with a community of music enthusiasts.\u201d\n<\/p>\n

\n“e.l.f.’s Billboard-topping hits lifted the spirits of all Triller users this holiday season, giving us an album to put on repeat,\u201d said Bonin Bough, Chief Growth Officer, Triller. \u201ce.l.f. is a wonderful partner that truly understands the power of Triller’s community \u2013 tapping into the entertainment platform\u2019s unique ability to raise awareness around great music.”\n<\/p>\n

\ne.l.f. Cosmetics tapped creative agency Movers+Shakers to remix five traditional holiday tunes, adding a modern twist to them, while furthering its commitment to empowering rising talent. The songs feature up-and-coming music artists Halston Dare<\/a>, Yasmeen<\/a>, Kiana V<\/a>, and Rosette<\/a>, and they debuted across Triller, TikTok, YouTube, Snapchat, Instagram, Facebook and Twitter. The album was a huge hit with over 37 million streams across all social platforms in addition to Spotify and Apple Music.\n<\/p>\n

\n\u201ce.l.f. became a global music sensation at the end of 2019 with our hit track \u2019Eyes. Lips. Face. (e.l.f.)\u2019, which soared to #4 on Spotify\u2019s Global Viral chart and earned a top 50 ranking on Spotify from Australia to the Netherlands,\u201d added Marchisotto. \u201cNow we close out 2020 with four e.l.f.ed up holiday classics topping the U.S. and Global Billboard Triller Top 20.\u201d\n<\/p>\n

\nThe Billboard Triller weekly charts highlight the most-played songs on Triller. For the week of January 2, 2021, the following songs from \u201ce.l.f. the Hauls\u201d topped the Billboard Triller U.S. Chart<\/a>:\n<\/p>\n