{"id":406935,"date":"2020-12-31T10:50:27","date_gmt":"2020-12-31T15:50:27","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=406935"},"modified":"2020-12-31T10:50:27","modified_gmt":"2020-12-31T15:50:27","slug":"green-garden-products-to-be-acquired-by-central-garden-pet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/green-garden-products-to-be-acquired-by-central-garden-pet\/","title":{"rendered":"Green Garden Products to Be Acquired by Central Garden &amp; Pet"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NORTON, Mass.<\/span>, <span class=\"xn-chron\">Dec. 31, 2020<\/span> \/PRNewswire\/ &#8212;\u00a0Green Garden Products, a leading supplier of branded consumable gardening products, announced today that it has signed an agreement to be acquired by Central Garden &amp; Pet (NASDAQ: CENT, CENTA) (&#8220;Central&#8221;), a market leader in the Garden and Pet industries, for <span class=\"xn-money\">$532 million<\/span>.\u00a0 The transaction is expected to close in the first calendar quarter of 2021, subject to certain closing conditions, including regulatory approval.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1393577\/GreenGardenProducts.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1393577\/GreenGardenProducts.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The transaction marks the culmination of Green Garden Products&#8217; significant growth and continued evolution as a market leader in the gardening segment, particularly in the past six years with the launch of its eCommerce platform, expansion into new categories and its partnership with <span class=\"xn-person\">Freeman Spogli<\/span> &amp; Co., a leading middle market private equity firm.<\/p>\n<p>&#8220;Green Garden Products has grown into the largest seed and seed starting company in North America.\u00a0 Our team is excited to join forces with Central Garden &amp; Pet, a company with an outstanding team and an excellent reputation in the lawn and garden industry,&#8221; said <span class=\"xn-person\">Michael Pietrasiewicz<\/span>, President and CEO of Green Garden Products.\u00a0 &#8220;As a company that has historically focused on the early season gardener, we feel that this combination can now provide an opportunity to deliver new products and experiences throughout the entire journey of the gardener. In addition, this transaction is a testament to the outstanding work of our associates and our management team, and an acknowledgement of the excellent partnerships that we have established with our retail customers, suppliers, and <span class=\"xn-person\">Freeman Spogli<\/span> &amp; Co., who, in particular, has been an excellent and very supportive partner over the last six years.&#8221;<\/p>\n<p>\n        <span class=\"xn-person\">Tim Cofer<\/span>, CEO of Central, added: &#8220;We are thrilled to welcome Green Garden into the Central Garden &amp; Pet team upon closing. Our new <i>Central to Home<\/i> strategy is focused on building further scale in our two operating segments and meeting consumer and customer needs. \u00a0Adding Green Garden&#8217;s well-known and trusted seed and seed starting brands for vegetables, herbs and flower gardens will expand our portfolio into an attractive adjacent garden category and will strengthen our footprint with key retail customers.\u00a0 Moreover, we expect to leverage our strong merchandising, brand building and digital capabilities to grow sales for both Central and our retail partners.&#8221;<\/p>\n<p>Green Garden Products was assisted by lead advisor <span class=\"xn-person\">William Blair<\/span> &amp; Company and co-advisor BlackArch Partners, and Morgan, Lewis &amp; Bockius provided legal representation.\u00a0 Orrick, Herrington &amp; Sutcliffe LLP served as the legal advisor to Central.<\/p>\n<p>\n        <b>About Green Garden Products<br \/><\/b>Headquartered in <span class=\"xn-location\">Norton, Massachusetts<\/span>, Green Garden Products is the leading supplier of seed packets and seed starter products for flower and vegetable gardens in <span class=\"xn-location\">North America<\/span>, as well an emerging participant in the specialty soil category. The Company distributes over 3,500 SKUs under the Ferry-<span class=\"xn-location\">Morse<\/span>, American Seed, Livingston Seed, McKenzie, NK Lawn &amp; Garden, Jiffy, SUPERthrive, Dyna-Gro and Seeds of Change brand names to a network of over 70,000 retail locations across the home center, mass merchant, farm and independent, dollar store, and distributor\/co-op channels. The Company provides its retail customers with best-in-class category management services including SKU selection, packaging and displays, in-store merchandising services, and logistical solutions. In addition to its headquarters in <span class=\"xn-location\">Massachusetts<\/span>, the Company maintains production and distribution facilities in <span class=\"xn-location\">Ohio<\/span>, <span class=\"xn-location\">California<\/span> and <span class=\"xn-location\">Manitoba<\/span>. For additional information about Green Garden Products, please visit the Company&#8217;s website at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3024346-1&amp;h=820231380&amp;u=http%3A%2F%2Fwww.greengarden.com%2F&amp;a=www.greengarden.com\" rel=\"nofollow noopener noreferrer\">www.greengarden.com<\/a>. <\/p>\n<p>\n        <b>About Central Garden &amp; Pet<br \/><\/b>Central Garden &amp; Pet (NASDAQ: CENT, CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With 2020 net sales of <span class=\"xn-money\">$2.7 billion<\/span>, Central is on a mission to lead the future of the pet and garden industries. The Company&#8217;s innovative and trusted products are dedicated to help lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Pennington, Nylabone, Kaytee, Amdro and Aqueon, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden &amp; Pet is based in <span class=\"xn-location\">Walnut Creek, California<\/span> and has over 6,300 employees across <span class=\"xn-location\">North America<\/span> and <span class=\"xn-location\">Europe<\/span>. For additional information about Central, please visit the Company&#8217;s website at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3024346-1&amp;h=1097255927&amp;u=http%3A%2F%2Fwww.central.com%2F&amp;a=www.central.com\" rel=\"nofollow noopener noreferrer\">www.central.com<\/a>.<\/p>\n<p>\n        <b>About <span class=\"xn-person\">Freeman Spogli<\/span> &amp; Co.<br \/><\/b><br \/>\n        <span class=\"xn-person\">Freeman Spogli<\/span> &amp; Co. is a private equity firm dedicated exclusively to investing in and partnering with management in consumer and distribution companies in <span class=\"xn-location\">the United States<\/span>. Since its founding in 1983, <span class=\"xn-person\">Freeman Spogli<\/span> has invested over <span class=\"xn-money\">$5 billion<\/span> in 65 portfolio companies with an aggregate transaction value of over <span class=\"xn-money\">$25 billion<\/span>, and is currently making investments from FS Equity Partners VIII, L.P. <span class=\"xn-person\">Freeman Spogli<\/span> has offices in <span class=\"xn-location\">Los Angeles<\/span> and <span class=\"xn-location\">New York<\/span>. For additional information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3024346-1&amp;h=1418985143&amp;u=http%3A%2F%2Fwww.freemanspogli.com%2F&amp;a=www.freemanspogli.com\" rel=\"nofollow noopener noreferrer\">www.freemanspogli.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA35605&amp;sd=2020-12-31\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/green-garden-products-to-be-acquired-by-central-garden--pet-301199700.html\">http:\/\/www.prnewswire.com\/news-releases\/green-garden-products-to-be-acquired-by-central-garden&#8211;pet-301199700.html<\/a><\/p>\n<p>SOURCE  Green Garden Products<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA35605&amp;Transmission_Id=202012311047PR_NEWS_USPR_____LA35605&amp;DateId=20201231\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire NORTON, Mass., Dec. 31, 2020 \/PRNewswire\/ &#8212;\u00a0Green Garden Products, a leading supplier of branded consumable gardening products, announced today that it has signed an agreement to be acquired by Central Garden &amp; Pet (NASDAQ: CENT, CENTA) (&#8220;Central&#8221;), a market leader in the Garden and Pet industries, for $532 million.\u00a0 The transaction is expected to close in the first calendar quarter of 2021, subject to certain closing conditions, including regulatory approval. The transaction marks the culmination of Green Garden Products&#8217; significant growth and continued evolution as a market leader in the gardening segment, particularly in the past six years with the launch of its eCommerce platform, expansion into new categories and its partnership with Freeman Spogli &amp; Co., a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/green-garden-products-to-be-acquired-by-central-garden-pet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Green Garden Products to Be Acquired by Central Garden &amp; Pet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-406935","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Garden Products to Be Acquired by Central Garden &amp; Pet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/green-garden-products-to-be-acquired-by-central-garden-pet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Garden Products to Be Acquired by Central Garden &amp; Pet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire NORTON, Mass., Dec. 31, 2020 \/PRNewswire\/ &#8212;\u00a0Green Garden Products, a leading supplier of branded consumable gardening products, announced today that it has signed an agreement to be acquired by Central Garden &amp; Pet (NASDAQ: CENT, CENTA) (&#8220;Central&#8221;), a market leader in the Garden and Pet industries, for $532 million.\u00a0 The transaction is expected to close in the first calendar quarter of 2021, subject to certain closing conditions, including regulatory approval. The transaction marks the culmination of Green Garden Products&#8217; significant growth and continued evolution as a market leader in the gardening segment, particularly in the past six years with the launch of its eCommerce platform, expansion into new categories and its partnership with Freeman Spogli &amp; Co., a &hellip; Continue reading &quot;Green Garden Products to Be Acquired by Central Garden &amp; Pet&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/green-garden-products-to-be-acquired-by-central-garden-pet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-31T15:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1393577\/GreenGardenProducts.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/green-garden-products-to-be-acquired-by-central-garden-pet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/green-garden-products-to-be-acquired-by-central-garden-pet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Green Garden Products to Be Acquired by Central Garden &amp; 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