{"id":405611,"date":"2020-12-25T17:46:19","date_gmt":"2020-12-25T22:46:19","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=405611"},"modified":"2020-12-25T17:46:19","modified_gmt":"2020-12-25T22:46:19","slug":"yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/","title":{"rendered":"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">HONG KONG<\/span>, <span class=\"xn-chron\">Dec. 24, 2020<\/span> \/PRNewswire\/ &#8212; YEAHKA LIMITED (&#8220;Yeahka&#8221; or the &#8220;Company&#8221;, stock code: 9923.HK), a leading technology platform in <span class=\"xn-location\">China<\/span>, today announced that it has agreed to acquire an additional 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. (&#8220;Chuangxinzhong&#8221;) for <span class=\"xn-money\">RMB170 million<\/span>, which increases the Company&#8217;s stake to 85%. The consideration will be settled partially by payment of cash amount of <span class=\"xn-money\">RMB15 million<\/span> and partially by the allotment and issue of 4,902,718 consideration shares by the Company at a price of <span class=\"xn-money\">HK$37.5<\/span> per consideration share. <\/p>\n<p>Once issued, the consideration shares would represent approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued share capital. In <span class=\"xn-chron\">November 2020<\/span>, Yeahka announced its initial agreement to acquire a 42.5% stake in Chuangxinzhong. This additional agreement to increase Yeahka&#8217;s stake in Chuangxinzhong demonstrates the Company&#8217;s commitment to developing and enhancing its technology enabled business services with its focus on precision marketing.<\/p>\n<p>Chuangxinzhong is a leading content performance marketing service provider in <span class=\"xn-location\">China<\/span> and has accumulated a large advertiser base. It provides accurate content delivery through audience analysis based on big data, while providing advertisers with comprehensive performance marketing strategies, creativity, performance monitoring and optimization services. Given the Company&#8217;s strong position in the market, the agreement is there to ensure Chuangxinzhong&#8217;s commitment to delivering a net profit over the next three years of no less than <span class=\"xn-money\">RMB45 million<\/span>, <span class=\"xn-money\">RMB53 million<\/span> and <span class=\"xn-money\">RMB62 million<\/span>, respectively.<\/p>\n<p>Yeahka has striven to develop and expand its marketing platform for precision advertising based on offline traffic. Through its payment services, Yeahka is able to reduce the cost of acquiring marketing service customers, and maximize the value of its marketing services leveraging insights gained from merchants and consumers. The Company has also launched its Data Management Platform (&#8220;DMP&#8221;), Juliang, a precision advertising platform powered by AI and machine learning. Juliang has attracted a large amount of offline traffic from over ten offline payment-based channels, including gas stations, car parks, supermarkets and retailers, as well as colleges and universities.<\/p>\n<p>The additional stake will enable Yeahka and Chuangxinzhong to achieve stronger synergies and further expand the Company&#8217;s marketing services. The strategic cooperation will enable both companies to enhance their integration of high-quality resources, and unlock online and offline media resources and data. <\/p>\n<p>Mr. <span class=\"xn-person\">Luke Liu<\/span>, Chairman of the Board, Chief Executive Officer and Executive Director of Yeahka, remarked, &#8220;Our additional stake in Chuangxinzhong represents a critical step in the development and expansion of our precision marketing platform. Yeahka&#8217;s core investment rationale is based on extensive potential synergies and strong relationships between two parties. On one hand, the cooperation with Chuangxinzhong will rapidly expand Yeahka&#8217;s online advertising inventory and potential, which will enable Juliang to offer more effective services. The rapid expansion of customer profiles and traffic labels will further optimize Yeahka&#8217;s adverting delivery model and improve its advertising efficiency to achieve favorable marketing ROIs for advertisers. On the other hand, the extensive experience of Chuangxinzhong&#8217;s team in the advertising industry and their well-regarded capabilities in delivering precision online advertising will further strengthen overall capabilities and improve advertising creativity of Yeahka&#8217;s marketing team, enabling Yeahka to achieve more effective marketing services for digital content.&#8221;<\/p>\n<p>\n        <b>About YEAHKA LIMITED (9923.HK)<\/b>\n      <\/p>\n<p>YEAHKA LIMITED (&#8220;Yeahka&#8221; or the &#8220;Company&#8221;) is a leading payment-based technology platform in <span class=\"xn-location\">China<\/span> providing payment and technology-enabled business services to merchants and consumers. According to <span class=\"xn-person\">Oliver Wyman<\/span>, we are the second largest non-bank independent QR code payment service provider in <span class=\"xn-location\">China<\/span>, with approximately 14.0% market share in terms of transaction count in 2019. The Company&#8217;s value proposition is a cohesive ecosystem that enables seamless, convenient and reliable payment transactions between merchants and consumers, and leveraging its vast customer base and data assets accumulated from payment services, to further offer a rich variety of technology-enabled business services, including (i) merchant SaaS products, which help customers improve their operational efficiency, (ii) marketing services, allowing customers to effectively reach their target markets, and (iii) fintech services, which cater to customers&#8217; financial needs.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN33433&amp;sd=2020-12-24\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services-301198477.html\">http:\/\/www.prnewswire.com\/news-releases\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services-301198477.html<\/a><\/p>\n<p>SOURCE  Yeahka<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN33433&amp;Transmission_Id=202012242152PR_NEWS_USPR_____CN33433&amp;DateId=20201224\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire HONG KONG, Dec. 24, 2020 \/PRNewswire\/ &#8212; YEAHKA LIMITED (&#8220;Yeahka&#8221; or the &#8220;Company&#8221;, stock code: 9923.HK), a leading technology platform in China, today announced that it has agreed to acquire an additional 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. (&#8220;Chuangxinzhong&#8221;) for RMB170 million, which increases the Company&#8217;s stake to 85%. The consideration will be settled partially by payment of cash amount of RMB15 million and partially by the allotment and issue of 4,902,718 consideration shares by the Company at a price of HK$37.5 per consideration share. Once issued, the consideration shares would represent approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-405611","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire HONG KONG, Dec. 24, 2020 \/PRNewswire\/ &#8212; YEAHKA LIMITED (&#8220;Yeahka&#8221; or the &#8220;Company&#8221;, stock code: 9923.HK), a leading technology platform in China, today announced that it has agreed to acquire an additional 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. (&#8220;Chuangxinzhong&#8221;) for RMB170 million, which increases the Company&#8217;s stake to 85%. The consideration will be settled partially by payment of cash amount of RMB15 million and partially by the allotment and issue of 4,902,718 consideration shares by the Company at a price of HK$37.5 per consideration share. Once issued, the consideration shares would represent approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued &hellip; Continue reading &quot;Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-25T22:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN33433&amp;sd=2020-12-24\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services\",\"datePublished\":\"2020-12-25T22:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/\"},\"wordCount\":690,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c212.net\\\/c\\\/img\\\/favicon.png?sn=CN33433&amp;sd=2020-12-24\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\\\/\",\"name\":\"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/","og_locale":"en_US","og_type":"article","og_title":"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services - Market Newsdesk","og_description":"PR Newswire HONG KONG, Dec. 24, 2020 \/PRNewswire\/ &#8212; YEAHKA LIMITED (&#8220;Yeahka&#8221; or the &#8220;Company&#8221;, stock code: 9923.HK), a leading technology platform in China, today announced that it has agreed to acquire an additional 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. (&#8220;Chuangxinzhong&#8221;) for RMB170 million, which increases the Company&#8217;s stake to 85%. The consideration will be settled partially by payment of cash amount of RMB15 million and partially by the allotment and issue of 4,902,718 consideration shares by the Company at a price of HK$37.5 per consideration share. Once issued, the consideration shares would represent approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued &hellip; Continue reading \"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-25T22:46:19+00:00","og_image":[{"url":"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN33433&amp;sd=2020-12-24","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services","datePublished":"2020-12-25T22:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/"},"wordCount":690,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/#primaryimage"},"thumbnailUrl":"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN33433&amp;sd=2020-12-24","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/yeahka-acquires-additional-42-5-equity-interest-in-chuangxinzhong-to-maximize-synergies-in-its-precision-marketing-services\/","name":"Yeahka Acquires Additional 42.5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services - 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