{"id":405250,"date":"2020-12-23T13:15:17","date_gmt":"2020-12-23T18:15:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=405250"},"modified":"2020-12-23T13:15:17","modified_gmt":"2020-12-23T18:15:17","slug":"mahindra-prevails-in-fca-trade-dress-ruling","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/","title":{"rendered":"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING"},"content":{"rendered":"<div class=\"mw_release\">\n<p>Auburn Hills, Mich, Dec.  23, 2020  (GLOBE NEWSWIRE) &#8212; International Trade Commission (ITC) has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the \u201cJeep Trade Dress\u201d claimed by FCA.\u00a0This follows on the heels of earlier ITC and Federal District Court rulings that Mahindra did not infringe on any of FCA\u2019s registered trademarks. The ruling comes after a long-running trade dress dispute between FCA and Mahindra.<\/p>\n<p \/>\n<p>The ruling validates Mahindra\u2019s redesign of the highly popular ROXOR off-road vehicle which remains true to its spirit for hard work and adventure. Mahindra is now permitted to manufacture and distribute the redesigned 2021 ROXOR.\u00a0\u201cROXOR was a success from the beginning with off-road enthusiasts and people with active outdoor lifestyles,\u201d stated Rick Haas, President and CEO of Mahindra Automotive North America.\u00a0 \u201cThe vehicle has also proved extremely popular with people who want to work with it \u2013 they like that it can withstand the rigors of rugged everyday use.\u00a0This \u2018ruggedness\u2019 was at the heart of the redesign as we wanted an aggressive look that reflected just how tough and capable ROXOR is.\u201d\u00a0\u00a0\u00a0<\/p>\n<p \/>\n<p>For more information on the new ROXOR, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MHtSOodM-xFL8UvN0RKLs-8Pq5JsIDT90503LD8cHRLIlV1v4feoZTo9brcpXRsTJBKn_mKiWhcKuuKSeRsoeFtqpbuNrrlD6tUX59mFYKU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.roxoroffroad.com<\/a>\u00a0and follow ROXOR on social media via\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yMjh60pZh_FpulS0wEnK-1FmObEknYqvw-cptdA60FJuws968CchqfKcVNyHR9t7LadyKMytLPa0hHSR5erKwXbK2Xyod0jODY9a-uhPGNY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">facebook.com\/roxoroffroad<\/a>\u00a0and @roxoroffroad on Twitter and Instagram.<\/p>\n<p \/>\n<p>\n        <strong>ABOUT MANA AND MVSS<\/strong>\n      <\/p>\n<p>Mahindra Automotive North America (MANA) is Mahindra\u2019s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA\u2019s team of veteran executives, engineers and designers, working with affiliate teams in India, is playing a key role in growing Mahindra\u2019s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA\u2019s exclusive distributor in the powersports industry. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DrNpHtOlWXL-IUOR2-aprAuJZzsta1lxpHpqjXaDAfZot4wg4PzPl1yazJrkDx_6SFnz8T7Y5Q0a_cwqZePznbb5IVtBguUzQBCq2DH3kMRnlCZFIlADfqQUriYy2zm4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.mahindraautomotivena.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\n        <strong>ABOUT ROXOR<\/strong>\n      <\/p>\n<p>ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra\u2019s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MHtSOodM-xFL8UvN0RKLsxXmEMD7nt7D74RCeXjvvjtUUbLGVT7u-6v4Q_FaVOO_xAGP0p5NiwGjfxrUusmKFMqGYa0Psa61XGT2oxlBvM0=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.roxoroffroad.com<\/a>.<\/p>\n<p \/>\n<p>\n        <strong>ABOUT MAHINDRA<\/strong>\n      <\/p>\n<p>The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world\u2019s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DrNpHtOlWXL-IUOR2-aprFbpBE3F3o6EwSXLF1rLLBhyZXMn5AGDD2NTcyHAkYd2CtkaUxsxuag89R7rNVGzjA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.mahindra.com<\/a>.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNzE5NCMzODk1MTMwIzIwOTcwMDk=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/9f382656-6bb0-4ab7-81b4-ab776767c75f\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Rich Ansell\r\nMahindra Automotive North America\r\n313-268-4530\r\nANSELL.RICHARD@mahindra.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Auburn Hills, Mich, Dec. 23, 2020 (GLOBE NEWSWIRE) &#8212; International Trade Commission (ITC) has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the \u201cJeep Trade Dress\u201d claimed by FCA.\u00a0This follows on the heels of earlier ITC and Federal District Court rulings that Mahindra did not infringe on any of FCA\u2019s registered trademarks. The ruling comes after a long-running trade dress dispute between FCA and Mahindra. The ruling validates Mahindra\u2019s redesign of the highly popular ROXOR off-road vehicle which remains true to its spirit for hard work and adventure. Mahindra is now permitted to manufacture and distribute the redesigned 2021 ROXOR.\u00a0\u201cROXOR was a success from the beginning with off-road enthusiasts and people with active &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MAHINDRA PREVAILS IN FCA TRADE DRESS RULING&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-405250","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAHINDRA PREVAILS IN FCA TRADE DRESS RULING - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Auburn Hills, Mich, Dec. 23, 2020 (GLOBE NEWSWIRE) &#8212; International Trade Commission (ITC) has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the \u201cJeep Trade Dress\u201d claimed by FCA.\u00a0This follows on the heels of earlier ITC and Federal District Court rulings that Mahindra did not infringe on any of FCA\u2019s registered trademarks. The ruling comes after a long-running trade dress dispute between FCA and Mahindra. The ruling validates Mahindra\u2019s redesign of the highly popular ROXOR off-road vehicle which remains true to its spirit for hard work and adventure. Mahindra is now permitted to manufacture and distribute the redesigned 2021 ROXOR.\u00a0\u201cROXOR was a success from the beginning with off-road enthusiasts and people with active &hellip; Continue reading &quot;MAHINDRA PREVAILS IN FCA TRADE DRESS RULING&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T18:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNzE5NCMzODk1MTMwIzIwOTcwMDk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING\",\"datePublished\":\"2020-12-23T18:15:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/\"},\"wordCount\":508,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODExNzE5NCMzODk1MTMwIzIwOTcwMDk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mahindra-prevails-in-fca-trade-dress-ruling\\\/\",\"name\":\"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING - 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The ruling comes after a long-running trade dress dispute between FCA and Mahindra. The ruling validates Mahindra\u2019s redesign of the highly popular ROXOR off-road vehicle which remains true to its spirit for hard work and adventure. Mahindra is now permitted to manufacture and distribute the redesigned 2021 ROXOR.\u00a0\u201cROXOR was a success from the beginning with off-road enthusiasts and people with active &hellip; Continue reading \"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-23T18:15:17+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNzE5NCMzODk1MTMwIzIwOTcwMDk=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING","datePublished":"2020-12-23T18:15:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/"},"wordCount":508,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNzE5NCMzODk1MTMwIzIwOTcwMDk=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mahindra-prevails-in-fca-trade-dress-ruling\/","name":"MAHINDRA PREVAILS IN FCA TRADE DRESS RULING - 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