{"id":404186,"date":"2020-12-22T00:03:47","date_gmt":"2020-12-22T05:03:47","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=404186"},"modified":"2020-12-22T00:03:47","modified_gmt":"2020-12-22T05:03:47","slug":"the-virtual-production-stage-that-is-reinventing-how-businesses-communicate","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-virtual-production-stage-that-is-reinventing-how-businesses-communicate\/","title":{"rendered":"The Virtual production stage that is reinventing how businesses communicate"},"content":{"rendered":"

\nSalesforce Studios brings Hollywood to corporate communications \u2014 behind the (virtual) curtain of the xR Stage
\n<\/h2>\n
\n

SAN FRANCISCO, Dec. 22, 2020 (GLOBE NEWSWIRE) — The COVID-19 pandemic has prompted change in every industry, but few as fundamentally as those dependent on in-person gatherings, such as live events and film production. At a time when it is vital for businesses to establish strong media strategies, current circumstances are throttling live trade show events and content creation.<\/p>\n

Virtual production spaces like Salesforce\u2019s partnership with Intrepid Studios xR (Extended Reality) Stage stand to change that.<\/p>\n

What if instead of trying to get crews and presenters to a specific location, creators could bring locations to them? This is exactly what Salesforce did for a recent 40-day film production for their annual Dreamforce event.<\/p>\n

\u201cWe set up a shot on top of a mountain in the Alps, but we were actually in San Rafael, California,\u201d said Clayton Talmon, executive producer, film director at Salesforce Studios. \u201cThe executive could drive over from her home across the bay and be placed in the Alps.\u201d<\/p>\n

Through the xR Stage, located in the San Francisco Bay Area, brands can continue to produce high-quality marketing and communications content \u201cset\u201d anywhere \u2014 with higher degrees of COVID-19 safety, convenience and creative control.<\/p>\n

Virtual production is a set of combined practices from film\/TV, 3D and gaming technology that allows creators to merge physical and computer-generated content on set. It garnered public attention through its adoption by director Jon Favreau in 2019\u2019s \u201cThe Lion King\u201d and \u201cThe Mandalorian,\u201d of which 50% of its first season was filmed using virtual production.<\/p>\n

Inspired by the possibilities of this new methodology, Talmon saw an opportunity to bring these capabilities to business communications and has already found success producing work with many of Salesforce\u2019s customers.<\/p>\n

\u201cSalesforce has always been on the leading edge of bringing world-class commercial productions to corporate communication and executive messaging,\u201d Talmon said. \u201cThat\u2019s our big breakthrough here: We’re one of the first ones to [fast-track] it into the business world.\u201d<\/p>\n

Though it shares similarities with green screen, virtual production is far more sophisticated. With traditional visual effects, digital content is added to footage in post-production. At an xR Stage, filmmakers see it all together right from the director\u2019s chair, where the camera becomes a window into synthetic worlds displayed on LED screens behind talent. Adding another layer of depth through video game software like Unreal Engine, creators can also display 3D content composited in front of performers, letting them interact with data visualizations, products and virtual characters.<\/p>\n

\u201cIt bends the brain a bit,\u201d Talmon said. \u201cWhat is digital looks three-dimensional and makes it feel like you\u2019re deep within a forest, but you\u2019re not.\u201d<\/p>\n

Using one physical location for entire shoots also increases safety for clients, cast and crew. Salesforce was able to maintain rigorous COVID-19 testing standards, administering more than 700 tests across 40 days of filming. Crewmembers can be hired locally, minimizing travel. The xR Stage even streamlines the process of shooting remotely for people who aren\u2019t able to leave home.<\/p>\n

\u201cCovid is the reason why Clayton and I are not on planes filming around the world,\u201d said Emma Brumpton, senior producer and media development manager at Salesforce Studios. \u201cA lot of our speakers still didn\u2019t feel safe coming onto the stage, so we set up remote production kits, which allowed us to remotely insert them onto the stage.\u201d<\/p>\n

\n From necessity to opportunity<\/strong>\n <\/p>\n

Uncharted territories bring unexpected challenges. Film, games and technology professionals all use different \u201clanguages,\u201d and are not necessarily accustomed to translating them across industries. COVID-19 may have catalyzed the need for the xR Stage, but Talmon also used its initial projects to streamline workflows he believes will prove invaluable post-pandemic due to the unprecedented degree of creative control and efficiencies it gives his teams.<\/p>\n

\u201cI can have sunset all day long,\u201d Talmon said. \u201cOftentimes we\u2019re timing for a 10-minute window of light. In this case, we just park the sun within the 3D set and it stays there all day.\u201d<\/p>\n

New learning curves and the need for environments to be generated in advance mean that the xR Stage setups generally require more effort upfront than on-location equivalents. The trade-off is that productions can be optimized for those with the trickiest schedules: C-suite executives and other \u201cA-List\u201d individuals. Whether it\u2019s the CEO who needs to squeeze a live keynote broadcast into a packed day or the celebrity who can shoot five locations without hopping on as many planes \u2014 for the right person, virtual production is a groundbreaking time-saver.<\/p>\n

\u201cThe stage is limitless,\u201d Brumpton said. \u201cThat is the most exciting part, to be able to bring a customer on and say, “Yes, we can bring you to Shanghai within minutes; yes, we can bring you to London.\u201d<\/p>\n

Virtual production is also a way of betting on the future. With many claiming that remote work is \u201chere to stay<\/a>,\u201d high-quality digital productions are transitioning from luxuries to necessities.<\/p>\n

\u201cAs creatives, we are always thinking about taking physical events and customer stories and recreating them. COVID-19 has accelerated and amplified our need to make an emotional connection with our customers through rich media that delivers trusted, relevant content during Dreamforce and our World Tour events,\u201d Talmon said. \u201cWe now need to do that all online.\u201d<\/p>\n

Talmon also imagines a future in which the xR Stage offers value for less conventionally digital-forward verticals, particularly as emerging media technologies like virtual and augmented reality enter the mainstream.<\/p>\n

\u201cxR is also future-proofing for industries like education, training, design, health care and eCommerce,\u201d Brumpton said. \u201cThe content we\u2019ll capture in the future of the xR Stage will definitely be used within VR\/AR, new gamified experiences and in tackling real-world problems.\u201d<\/p>\n

For now, Salesforce remains focused on its goal of facilitating trusted, emotionally driven communication for its customers and partners.<\/p>\n

\u201cAt the end of the day, all a business wants to do is communicate with its customer base,\u201d Talmon said. \u201cThat one-on-one relationship we used to have when people walked into your stores or amusement parks or trade shows \u2014 you don’t have that anymore. The XR technology, used properly, allows you to create high-level production value communications that keep you connected with your customers. That\u2019s the big picture here: We’re combining these production tools to reinvent the future of how B2B and B2C communication channels are going to be filled with effective content.”<\/p>\n

For More Information, please contact
Clayton Talmon
ctalmon@salesforce.com<\/a><\/p>\n

\n \n <\/p>\n

Photos accompanying this announcement\u00a0are available at:<\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0f34e471-baed-4edb-ab92-56f853566643<\/a>\n <\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a047be1e-3084-461f-af76-cb09f568df06<\/a>\n <\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/10b6696e-13aa-4b9a-9f40-c07650e9c67b<\/a>\n <\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/cf01497d-cdce-44a3-a9cc-40b87493c9a5<\/a>\n <\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e242d9f3-d1fc-4c41-9825-131052107c4a<\/a>\n <\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/417c455f-13ec-46c3-a415-2a8b260e9c2f<\/a>\n <\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Salesforce Studios brings Hollywood to corporate communications \u2014 behind the (virtual) curtain of the xR Stage SAN FRANCISCO, Dec. 22, 2020 (GLOBE NEWSWIRE) — The COVID-19 pandemic has prompted change in every industry, but few as fundamentally as those dependent on in-person gatherings, such as live events and film production. At a time when it is vital for businesses to establish strong media strategies, current circumstances are throttling live trade show events and content creation. Virtual production spaces like Salesforce\u2019s partnership with Intrepid Studios xR (Extended Reality) Stage stand to change that. What if instead of trying to get crews and presenters to a specific location, creators could bring locations to them? This is exactly what Salesforce did for a … <\/p>\n

Continue reading “The Virtual production stage that is reinventing how businesses communicate”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-404186","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Virtual production stage that is reinventing how businesses communicate - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-virtual-production-stage-that-is-reinventing-how-businesses-communicate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Virtual production stage that is reinventing how businesses communicate - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Salesforce Studios brings Hollywood to corporate communications \u2014 behind the (virtual) curtain of the xR Stage SAN FRANCISCO, Dec. 22, 2020 (GLOBE NEWSWIRE) — The COVID-19 pandemic has prompted change in every industry, but few as fundamentally as those dependent on in-person gatherings, such as live events and film production. 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