{"id":403956,"date":"2020-12-21T14:33:11","date_gmt":"2020-12-21T19:33:11","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=403956"},"modified":"2020-12-21T14:33:11","modified_gmt":"2020-12-21T19:33:11","slug":"eatingwells-december-issue-ad-revenue-jumps-38-as-brand-wraps-its-30th-anniversary-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/eatingwells-december-issue-ad-revenue-jumps-38-as-brand-wraps-its-30th-anniversary-year\/","title":{"rendered":"EatingWell’s December Issue Ad Revenue Jumps 38% As Brand Wraps Its 30th Anniversary Year"},"content":{"rendered":"
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Website and Social Channels Post Double-Digit Audience Increases as Food & Wellness Resonate with Audiences<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, Dec. 21, 2020<\/span> \/PRNewswire\/ —\u00a0Meredith Corporation<\/a>‘s (NYSE: MDP) EatingWell, the ultimate source for people passionate about food and wellness,\u00a0announces that its December issue advertising revenue is up 38% from last year, with its total fourth quarter 2020 print advertising revenue up 10%\u00a0year-over-year. The EatingWell\u00a0website<\/a>\u00a0posted\u00a0a 26%\u00a0increase in unique visitors between November 2019<\/span> and November 2020<\/span> to 4.4 million from 3.5 million,*\u00a0and its total followers across its social channels has increased by 16%\u00a0year over year as of November, led by a follower increase of 85%\u00a0on Instagram.\u00a0<\/p>\n

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\n Tiffany Ehasz<\/span>, Publisher of EatingWell said, “As we reach the finale\u00a0of EatingWell’s 30th\u00a0<\/sup>year, this trusted brand\u00a0is\u00a0more relevant than ever. It’s exciting to see how our content is resonating with consumers as they seek out recipes and information in areas we know so well\u2014food, wellness, sustainability, giving back and beyond\u2014particularly during these times.\u00a0In fact, according to a recent Meredith Data Studio survey, seven in ten women were motivated to improve the way they eat during the pandemic.\u00a0Lastly, I’d like to send a big thank you to our advertising partners. I’m very grateful to everyone who has supported us this past year and looking forward to a fruitful 2021.”<\/p>\n

New advertisers across categories\u2014from home and beauty to hospitality\u2014contributed to EatingWell’s print ad revenue growth in fourth quarter 2020, including Aveeno, Bosch, Delta Faucets, Four Seasons Hotels & Resorts and Nespresso, among others. And,\u00a0EatingWell print magazine subscriptions purchased online were up 61% year to date in 2020 over 2019 (Jan \u2013 Nov).\u00a0In the past year,\u00a0EatingWell launched two magazine columns, “Future of Food” and “Growing Healthy Kids,” and also expanded its coverage of beauty, celebrities and kitchen renovations. Healthy recipes remain at the core of the brand with a handful of more indulgent options to deliver the balance readers want.\u00a0<\/p>\n

In early 2021, EatingWell will debut a themed “What’s Next” issue that will examine some of the coolest innovations in food today. In February, the brand will introduce “The Real Cost of Healthy Food,” a print and online feature that delves into the ways that race and income inequality affect access to healthy food\u2014and in turn, health outcomes.\u00a0<\/p>\n

As the brand grows across\u00a0platforms,\u00a0EatingWell will\u00a0introduce a new online column called “Transformed”\u00a0that will feature stories of peoples’ inspiring\u00a0healthy\u00a0transformations to celebrate their achievements and to remind us that fresh starts are possible for everyone, even in these difficult times.\u00a0<\/p>\n

EatingWell will launch\u00a0a new social franchise called “EatingWell for a Healthier You” on Instagram, Facebook and Pinterest, building\u00a0on its online\u00a0program of\u00a030-day challenges<\/a>\u00a0with a different theme each month to inspire and motivate its audience to keep eating and living healthy. EatingWell’s food and nutrition experts choose daily\u00a0recipes and tips, such as eating less meat and drinking more water, to help participants eat and live healthier lives. January’s theme will be a 30-Day Mediterranean Diet Challenge.\u00a0<\/p>\n

“As our readers spend more time at home, they depend on us to provide science-backed health and nutrition advice they can use along with a diverse mix of recipes. We make sure to cover easy, quick solutions for dinner as well as what to make for all those other times\u2014breakfasts, lunches, snacks, desserts and special occasions too,” said Jessie Price<\/span>, Editor in Chief of EatingWell. “Of course we’re here to help them eat well, but we’re also focused on reporting stories that enhance their well-being overall.”\u00a0<\/p>\n

*Comscore November 2020<\/span><\/p>\n

\n ABOUT EATINGWELL
<\/b>Launched in 1990, EatingWell is a leading source of delicious, healthy recipes, entertaining ideas and inspiring articles about food origins and science-based nutrition. EatingWell is a fast-growing multimedia brand in the expanding healthy-eating sector. Its core mission is to give readers a better way to eat deliciously, live healthy, feel happy and look great. In 2019, EatingWell was named by the International Association of Culinary Professionals as Publication of the Year. The brand has also won 15 James Beard Foundation awards, with an additional 26 nominations. EatingWell is published 10 times a year by Meredith Corporation with a rate base of nearly 2\u00a0million. The brand has diversified to multiple formats, including a content-rich website, content and brand licensing, custom publishing and consumer cookbooks. Additional information available at\u00a0www.eatingwell.com<\/a>.<\/p>\n

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\n \"(PRNewsfoto\/Meredith)\"
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/eatingwells-december-issue-ad-revenue-jumps-38-as-brand-wraps-its-30th-anniversary-year-301197003.html<\/a><\/p>\n

SOURCE Meredith Corporation<\/p>\n<\/p><\/div>\n

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Website and Social Channels Post Double-Digit Audience Increases as Food & Wellness Resonate with Audiences PR Newswire NEW YORK, Dec. 21, 2020 \/PRNewswire\/ —\u00a0Meredith Corporation‘s (NYSE: MDP) EatingWell, the ultimate source for people passionate about food and wellness,\u00a0announces that its December issue advertising revenue is up 38% from last year, with its total fourth quarter 2020 print advertising revenue up 10%\u00a0year-over-year. The EatingWell\u00a0website\u00a0posted\u00a0a 26%\u00a0increase in unique visitors between November 2019 and November 2020 to 4.4 million from 3.5 million,*\u00a0and its total followers across its social channels has increased by 16%\u00a0year over year as of November, led by a follower increase of 85%\u00a0on Instagram.\u00a0 Tiffany Ehasz, Publisher of EatingWell said, “As we reach the finale\u00a0of EatingWell’s 30th\u00a0year, this trusted brand\u00a0is\u00a0more relevant … <\/p>\n

Continue reading “EatingWell’s December Issue Ad Revenue Jumps 38% As Brand Wraps Its 30th Anniversary Year”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-403956","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEatingWell's December Issue Ad Revenue Jumps 38% As Brand Wraps Its 30th Anniversary Year - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/eatingwells-december-issue-ad-revenue-jumps-38-as-brand-wraps-its-30th-anniversary-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EatingWell's December Issue Ad Revenue Jumps 38% As Brand Wraps Its 30th Anniversary Year - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Website and Social Channels Post Double-Digit Audience Increases as Food & Wellness Resonate with Audiences PR Newswire NEW YORK, Dec. 21, 2020 \/PRNewswire\/ —\u00a0Meredith Corporation‘s (NYSE: MDP) EatingWell, the ultimate source for people passionate about food and wellness,\u00a0announces that its December issue advertising revenue is up 38% from last year, with its total fourth quarter 2020 print advertising revenue up 10%\u00a0year-over-year. 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