{"id":403679,"date":"2020-12-21T09:03:09","date_gmt":"2020-12-21T14:03:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=403679"},"modified":"2020-12-21T09:03:09","modified_gmt":"2020-12-21T14:03:09","slug":"first-ever-affiliate-marketing-guide-for-marketers-now-available","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/first-ever-affiliate-marketing-guide-for-marketers-now-available\/","title":{"rendered":"First Ever Affiliate Marketing Guide For Marketers Now Available"},"content":{"rendered":"

\nIndependent Authority Martech Record Releases Survey-Informed Guide to Help Bring Transparency to an $7B Opaque Industry
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New York, Dec. 21, 2020 (GLOBE NEWSWIRE) — Martech Record<\/a>, the first and only independent authority on the partnership marketing space, today released the first ever affiliate marketing buyer\u2019s guide to help marketing professionals have increased transparency into affiliate marketing platforms. The Buyer\u2019s Guide<\/a> reveals reviews and data directly on the top platforms, all based on survey results from Martech Record\u2019s industry insider panel of experts.<\/p>\n

Affiliate marketing spend has grown to become a nearly $7 billion industry and is a tactic leveraged by 80% of U.S. brands with more than $200 million in revenue, according to a 2020 Forrester report<\/a>. The industry is set to continue to grow but marketers lack transparency into the technologies that are intended to help achieve their affiliate marketing objectives. With industry information historically being controlled by the platforms, The Buyer\u2019s Guide relies on data from industry insiders to help decision-makers achieve an expanded awareness and deeper understanding of the products available in today\u2019s marketplace.<\/p>\n

\u201cEveryone is doing it and for good reason: affiliate marketing works. That said, there are countless ways to work with thousands of publishers and dozens of platforms and networks but little transparency into best practices,\u201d said Michael McNerney, Founder and CEO of Martech Record. “By publishing unbiased data through reports, surveys, and buyer\u2019s guides as well as hosting events with industry insiders, we hope to bring more transparency to marketers, share best practices, and help them make more informed decisions.\u201d<\/p>\n

Martech Record\u2019s industry insider panel is a group of more than 75 affiliate industry experts who actively manage programs with experience supporting retail, travel, direct-to-consumer (DTC), healthcare, telecom, and finance brands. The majority of the panel (60%) currently manages programs with over $25 million in affiliate revenue and share a collective experience of buying and selling marketing technologies. The Buyer\u2019s Guide is based on data and responses to a 22 question survey on platforms\u2019 tech, usability, customer services, pricing, and publisher networks.<\/p>\n

By applying a consistent set of evaluation criteria, the Buyer\u2019s Guide helps marketers simplify the decision making process through category rankings and a new benchmark: The Martech Record Market Presence Index, a weighted benchmark that measures buyers\u2019 consideration, awareness, and preference. Additionally, the Guide includes Buyer\u2019s Cheat Sheets, which reflect helpful qualitative feedback, such as:\u00a0<\/p>\n