{"id":403317,"date":"2020-12-20T22:30:28","date_gmt":"2020-12-21T03:30:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=403317"},"modified":"2020-12-20T22:30:28","modified_gmt":"2020-12-21T03:30:28","slug":"tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\/","title":{"rendered":"Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">SHENZHEN, China<\/span>, <span class=\"xn-chron\">Dec. 20, 2020<\/span> \/PRNewswire\/ &#8212; <span class=\"xn-money\">Tencent<\/span> Music Entertainment Group (<span class=\"xn-money\">Tencent<\/span> Music or TME, NYSE: TME), the leading online music entertainment platform in <span class=\"xn-location\">China<\/span>, has partnered with the Royal Norwegian Embassy in <span class=\"xn-location\">Beijing<\/span> to launch a collaborative cross-border music album, <i>Norwegian Special: Northern Lights<\/i>. The album introduces classic, innovative Norwegian songs to Chinese audiences, and promotes dialogue between Chinese and Norwegian musicians. <\/p>\n<p>Supported by the Royal Norwegian Embassy in <span class=\"xn-location\">Beijing<\/span>, the special cross-border music album is produced by TME&#8217;s musician platform Tencent Musician, Norwegian publishing company Quint and producer Morten Luxh\u00f8i. The album comprises a collection of music works from the famous Norwegian musician Bj\u00f8rn Eidsva\u030ag, remade by Chinese musicians <span class=\"xn-person\">Cao Fang<\/span>(Icy), Chaliangfen Band, Chen Yimiao, Jian Hongyi, Liu Fengyao, Su Yunying, Yan Zehuan, and <span class=\"xn-person\">Zhao Zhao<\/span>, and a Norwegian music production team. The goal of the album is to convey understandings of belief, life, trust, passion, and regret. The album is now available on TME&#8217;s platforms including QQ Music, Kugou Music, and Kuwo Music.<\/p>\n<p>&#8220;It is a great pleasure for us to see the\u00a0songs of Norwegian musician Bj\u00f8rn Eidsv\u00e5g&#8217;s interpreted and performed by Chinese prominent <span id=\"spanHghltbffc\">musicians,&#8221;<\/span> said Tom Knappskog, Minister Counsellor and Deputy Head of the Mission of Norwegian Embassy in <span class=\"xn-location\">Beijing<\/span>, during a press conference<span id=\"spanHghltd9c7\">. &#8220;<\/span><span class=\"xn-location\">Norway<\/span> and China has a long history of cooperation, where cultural exchange has always been central. We have seen a great number of cultural exchange projects take place. We would like to congratulate the successful launch of the album, well done! As songwriter Bj\u00f8rn Eidsv\u00e5g said himself, the lyrics of his songs are in Norwegian language. This makes it hard to reach the international market. Translating and interpreting these songs in Chinese is a great help to promote Norwegian music in <span class=\"xn-location\">China<\/span>..&#8221;<\/p>\n<p>The <i>Norwegian Special: Northern Lights<\/i> album is the second collaborative album under <span class=\"xn-money\">Tencent<\/span> Musician&#8217;s Nordic Echo project, in which <span class=\"xn-money\">Tencent<\/span> Musician partners with Nordic embassies, publishing companies and producers, and Chinese musicians and bands to reproduce classic works of music from Nordic, incorporating them with Chinese lyrics and styles. The first collaborative album, <i>Nordic Echo: <span class=\"xn-person\">China Hears Sebastian<\/span>,<\/i> was launched in 2019, remaking 10 classic songs from top Danish artist Sebastian. <\/p>\n<p>&#8220;TME leverages this collaborative model to establish a communication bridge which introduces high-quality music from across the globe to Chinese audiences, as well as help Chinese musicians present their music on a global stage,&#8221; said <span class=\"xn-person\">Wang Lei<\/span>, General Manager of <span class=\"xn-money\">Tencent<\/span> Music<span id=\"spanHghlt0c0d\">. &#8220;<\/span>We hope to further this dialogue with Nordic music in various forms in the post-pandemic era.&#8221; <\/p>\n<p>Since its launch in <span class=\"xn-chron\">July 2017<\/span>, <span class=\"xn-money\">Tencent<\/span> Musician has been committed to original music content creation and promotion, connecting indie musicians to broader audiences across both domestic and overseas markets. <span class=\"xn-money\">Tencent<\/span> Music aims to construct a path for indie musicians and music works, creating more industrial and commercial value and accelerating the global development of Chinese original music. <\/p>\n<p>Through <span class=\"xn-money\">Tencent<\/span> Musician, TME will continue to introduce excellent works of music from overseas to domestic Chinese audiences. TME will also help Chinese musicians learn from different cultures, guide them towards the international stage, and promote dialogue amongst players in the global music industry. <\/p>\n<p>\n        <b>About <span class=\"xn-money\">Tencent<\/span> Music Entertainment<\/b>\n      <\/p>\n<p>\n        <span class=\"xn-money\">Tencent<\/span> Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in <span class=\"xn-location\">China<\/span>, operating the country&#8217;s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME&#8217;s mission is to use technology to elevate the role of music in people&#8217;s lives by enabling them to create, enjoy, share and interact with music. TME&#8217;s platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN30270&amp;sd=2020-12-20\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album-301196525.html\">http:\/\/www.prnewswire.com\/news-releases\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album-301196525.html<\/a><\/p>\n<p>SOURCE  <span class=\"xn-money\">Tencent<\/span> Music Entertainment<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN30270&amp;Transmission_Id=202012202227PR_NEWS_USPR_____CN30270&amp;DateId=20201220\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire SHENZHEN, China, Dec. 20, 2020 \/PRNewswire\/ &#8212; Tencent Music Entertainment Group (Tencent Music or TME, NYSE: TME), the leading online music entertainment platform in China, has partnered with the Royal Norwegian Embassy in Beijing to launch a collaborative cross-border music album, Norwegian Special: Northern Lights. The album introduces classic, innovative Norwegian songs to Chinese audiences, and promotes dialogue between Chinese and Norwegian musicians. Supported by the Royal Norwegian Embassy in Beijing, the special cross-border music album is produced by TME&#8217;s musician platform Tencent Musician, Norwegian publishing company Quint and producer Morten Luxh\u00f8i. The album comprises a collection of music works from the famous Norwegian musician Bj\u00f8rn Eidsva\u030ag, remade by Chinese musicians Cao Fang(Icy), Chaliangfen Band, Chen Yimiao, Jian &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-403317","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire SHENZHEN, China, Dec. 20, 2020 \/PRNewswire\/ &#8212; Tencent Music Entertainment Group (Tencent Music or TME, NYSE: TME), the leading online music entertainment platform in China, has partnered with the Royal Norwegian Embassy in Beijing to launch a collaborative cross-border music album, Norwegian Special: Northern Lights. The album introduces classic, innovative Norwegian songs to Chinese audiences, and promotes dialogue between Chinese and Norwegian musicians. Supported by the Royal Norwegian Embassy in Beijing, the special cross-border music album is produced by TME&#8217;s musician platform Tencent Musician, Norwegian publishing company Quint and producer Morten Luxh\u00f8i. The album comprises a collection of music works from the famous Norwegian musician Bj\u00f8rn Eidsva\u030ag, remade by Chinese musicians Cao Fang(Icy), Chaliangfen Band, Chen Yimiao, Jian &hellip; Continue reading &quot;Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T03:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN30270&amp;sd=2020-12-20\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album\",\"datePublished\":\"2020-12-21T03:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/\"},\"wordCount\":640,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c212.net\\\/c\\\/img\\\/favicon.png?sn=CN30270&amp;sd=2020-12-20\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tencent-music-partners-with-norwegian-embassy-in-china-on-collaborative-music-album\\\/\",\"name\":\"Tencent Music Partners with Norwegian Embassy in China on Collaborative Music Album - 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