{"id":402396,"date":"2020-12-17T16:48:26","date_gmt":"2020-12-17T21:48:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=402396"},"modified":"2020-12-17T16:48:26","modified_gmt":"2020-12-17T21:48:26","slug":"u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\/","title":{"rendered":"U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports"},"content":{"rendered":"<h2>\nData from Mission Produce Shows Avocados Have Become a Staple in U.S. Diets<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">OXNARD, Calif., Dec.  17, 2020  (GLOBE NEWSWIRE) &#8212; Avocado consumption data from Mission Produce, Inc. (NASDAQ:AVO) (\u201cMission\u201d), the world leader in sourcing, producing, and distributing fresh avocados, shows that this year is set to be a banner year for the fruit, with the U.S. consuming more avocados in 2020 than ever before. The U.S. is on track to consume 6.25 billion avocados this year, up from just 3.81 billion in 2014, according to shopper data, showing that avocados have become a staple in the U.S. diet and are no longer a luxury fruit. In fiscal 2019, Mission distributed 559 million pounds of avocados, which is 58% more than the closest competitor in terms of volume.<\/p>\n<p>Breaking that 6.25 billion number down, the average person in the U.S. will consume about 8.5 pounds of avocados in 2020, up from only seven pounds in 2014. Additionally, the data estimates that 71% of U.S. households will have purchased avocados in 2020, with the average household spending around $34 on avocados per year, up from $22 in 2014. The data also shows that purchase frequency has increased steadily, with the U.S. consumer buying avocados at an average of 11 times per year, up from eight in 2014.<\/p>\n<p>\u201cSince we introduced ready-to-eat, ripe avocados to the market, we\u2019ve seen a significant and steady upswing in the popularity of avocados in the U.S.,\u201d said Mission CEO and President Steve Barnard. \u201cRipe avocados mean Americans can enjoy them right away. Plus, avocados are nutrient-dense, versatile, and delicious, and as soon as Americans \u2013 millennials in particular \u2013 started noticing that, the fruit really took off.\u201d<\/p>\n<p>This overall growth is driven by multiple factors, including a continued increase of avocado supply in the market, versatility and industry marketing and promotion. Mission Produce has driven category growth through value-added programs tailored to consumer needs: \u2018Minis,\u2019 Small, but Mighty; \u2018Emeralds in the Rough;\u2019 \u2018Jumbos,\u2019 More to eat, More to love; \u2018Ready;\u2019 and \u2018Size Minded.\u2019 Nutrition is also a factor driving growth. According to a 2019 Mintel survey, over 60% of millennials believe their generation is more focused on health than any other generation, favoring less processed foods with fewer artificial ingredients.<\/p>\n<p>\u201cWe\u2019ve seen that as restaurants are closed during the pandemic and everyone is staying home, people are looking for nutritious ingredients that they can get creative with to please the whole household,\u201d added Barnard. \u201cSince avocados fit that need, they\u2019ve become even more of a staple to a large percent of the population.\u201d<\/p>\n<p>\n        <strong>About Mission Produce, Inc.<\/strong>: <br \/>Mission Produce is the world\u2019s most advanced avocado network. For more than 35 years, Mission Produce has been recognized as the leader in the worldwide avocado business, sourcing, producing and distributing fresh avocados, servicing retail, wholesale and foodservice customers in over 25 countries. The vertically integrated Company owns and operates four state-of-the-art avocado packing facilities in key growing locations globally including California, Mexico &amp; Peru and has additional sourcing capabilities in Chile, Colombia, Dominican Republic, Guatemala, New Zealand, &amp; South Africa. Mission\u2019s global distribution network includes eleven forward distribution centers in North America, China &amp; Europe that offer value-added services such as ripening, bagging, custom packing and logistical management. In addition, Mission owns over 11,000 acres globally, allowing for diversified sourcing and access to complementary growing seasons, while ensuring its customers receive the highest quality fruit possible.\u00a0 Mission is the largest global supplier of the World\u2019s Finest Avocados, for more information please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sq5Mif7q_mmaxVw-YQeFfuYvll_ny6y0k9Z3jsZlXkhYNqsK4_X9Q4LvuUqwhmSB9lb9KAO77n1mNis5Otzc3h_kfNByO_B1bCoDd_1Kjyo=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">worldsfinestavocados.com<\/a>.<\/p>\n<p>\n        <strong>Contact<\/strong><br \/>\n        <br \/>Denise Junqueiro<br \/>Senior Director of Marketing and Communications<br \/>Mission Produce, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=s-SHsAAps7TJ5KIEca2oOlokrgv47EcL6euZLzhWrhn8Ttq37qkFGYayJ-RD9MZtziTBZSIJdyYbT3Z8EGHpcda2c2Zk4OnmwjWKCkHZ3Og=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">press@missionproduce.com<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNDM5OCMzODg3NDIwIzIyMDIzNzY=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/5ed219c9-ee9c-4def-a927-ed59f8f5d655\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data from Mission Produce Shows Avocados Have Become a Staple in U.S. Diets OXNARD, Calif., Dec. 17, 2020 (GLOBE NEWSWIRE) &#8212; Avocado consumption data from Mission Produce, Inc. (NASDAQ:AVO) (\u201cMission\u201d), the world leader in sourcing, producing, and distributing fresh avocados, shows that this year is set to be a banner year for the fruit, with the U.S. consuming more avocados in 2020 than ever before. The U.S. is on track to consume 6.25 billion avocados this year, up from just 3.81 billion in 2014, according to shopper data, showing that avocados have become a staple in the U.S. diet and are no longer a luxury fruit. In fiscal 2019, Mission distributed 559 million pounds of avocados, which is 58% more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-402396","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Data from Mission Produce Shows Avocados Have Become a Staple in U.S. Diets OXNARD, Calif., Dec. 17, 2020 (GLOBE NEWSWIRE) &#8212; Avocado consumption data from Mission Produce, Inc. (NASDAQ:AVO) (\u201cMission\u201d), the world leader in sourcing, producing, and distributing fresh avocados, shows that this year is set to be a banner year for the fruit, with the U.S. consuming more avocados in 2020 than ever before. The U.S. is on track to consume 6.25 billion avocados this year, up from just 3.81 billion in 2014, according to shopper data, showing that avocados have become a staple in the U.S. diet and are no longer a luxury fruit. In fiscal 2019, Mission distributed 559 million pounds of avocados, which is 58% more &hellip; Continue reading &quot;U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T21:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExNDM5OCMzODg3NDIwIzIyMDIzNzY=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports\",\"datePublished\":\"2020-12-17T21:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/\"},\"wordCount\":602,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODExNDM5OCMzODg3NDIwIzIyMDIzNzY=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-on-track-to-consume-more-avocados-in-2020-than-ever-before-mission-produce-reports\\\/\",\"name\":\"U.S. On Track to Consume More Avocados in 2020 Than Ever Before, Mission Produce Reports - 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(NASDAQ:AVO) (\u201cMission\u201d), the world leader in sourcing, producing, and distributing fresh avocados, shows that this year is set to be a banner year for the fruit, with the U.S. consuming more avocados in 2020 than ever before. The U.S. is on track to consume 6.25 billion avocados this year, up from just 3.81 billion in 2014, according to shopper data, showing that avocados have become a staple in the U.S. diet and are no longer a luxury fruit. 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