{"id":402208,"date":"2020-12-17T13:33:24","date_gmt":"2020-12-17T18:33:24","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=402208"},"modified":"2020-12-17T13:33:24","modified_gmt":"2020-12-17T18:33:24","slug":"ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/","title":{"rendered":"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company"},"content":{"rendered":"

<\/p>\n

\nIPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company\n<\/p>\n

\n\u00a0Mediabrands\u2019 Latest Entertainment Industry Expansion Follows Theatrical and VOD Release of UM Studios\u2019 Family Christmas Documentary, DEAR SANTA<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nIPG Mediabrands today announced the launch of TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with the world\u2019s most highly influential brands and creators. TRAVERSE32 Co-Founder Brendan Gaul, Mediabrands\u2019 recently appointed first-ever Global Chief Content Officer, will simultaneously serve as its Global President.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005897\/en\/<\/a><\/p>\n

\"Henenberg<\/p>\n

Henenberg and Gaul at the 2019 NYC premiere of 5B \u00a0 Courtesy of Getty. Photo Credit: Cindy Ord\u00a0\/\u00a0Stringer<\/p>\n<\/div>\n

\nThe groundbreaking new global entity will focus on the development, production and distribution of entertainment vehicles, enabling brands to utilize the art and power of storytelling in unprecedented ways. Flipping the script on traditionally \u201cbranded\u201d media, TRAVERSE32 will make it possible for companies to create, develop, and co-produce relevant mainstream film and television content akin to Mediabrands\u2019 UM Studios\u2019 critically-acclaimed new project, DEAR SANTA<\/a>, distributed by IFC, which was just released in select theaters nationwide and available on Video on Demand.\n<\/p>\n

\n\u201cAs audience loyalty moves away from traditional media networks in favor of individual high-quality content, we\u2019re launching TRAVERSE32 to help creators and brands collaborate directly,\u201d said Gaul. \u201cOur goal is to open the door for brands to participate in the monetization of what they create, while also giving them meaningful opportunities to interact with consumer audiences as they never have before. Through TRAVERSE32, we look forward to successfully reinventing the entertainment model by bridging the gap between media and storytelling in new and innovative ways.\u201d\n<\/p>\n

\nGaul will be responsible for creative development, acquisitions, and distribution of original narrative and unscripted projects for the company. He will be joined by longtime producing partner Brett Henenberg who also serves as Co-Founder and Global Head of Production for TRAVERSE32. Upcoming projects from TRAVERSE32 include a narrative feature film, multiple documentaries and scripted\/non-scripted TV formats.\n<\/p>\n

\nThe launch of TRAVERSE32, which comes on the heels of the recent unveiling of Mediabrands Content Studio<\/a> (MBCS), is the next logical step for Gaul following a series of successful production and acquisition deals under his previous leadership as Chief Content Officer at UM Studios. In addition to DEAR SANTA, other notable projects include the acclaimed documentary, 5B<\/a>, the first brand-funded film to ever be accepted at the Cannes International Film Festival and distributed by RYOT\/Verizon, and the documentary OSO: History of an Icon<\/a>, which premiered at the San Sebastian Film Festival and is now available on Amazon Prime Video.\n<\/p>\n

\nDEAR SANTA, a heartwarming documentary directed by Dana Nachman (PICK OF THE LITTER, BATKID BEGINS) and produced by Chelsea Matter, Gaul, Christopher Karpenko and Nachman, which has a 90% Fresh Rating on Rotten Tomatoes<\/a>, shines a light on the 100-year-old \u2018Operation Santa\u2019 Program of the United States Postal Service. Each year, hundreds of thousands of letters to Santa arrive at Post Offices around the country. Through Operation Santa, the United States Postal Service makes it possible for the public to safely adopt these letters and make children\u2019s dreams come true. The film invites audiences along for the magic of this massive endeavor. Traveling the country, much like Santa does on Christmas Eve, the film focuses on select \u2018Operation Santa\u2019 Centers: some in metropolitan areas like the massive operation in New York City and others in small towns where the Post Office is the heart of the community.\n<\/p>\n

\n\u201cThere has never been more hunger for great content in the world. The launch of TRAVERSE32 comes at the perfect time when brands, creators and film distributors are looking to forge whole new working relationships to meet this demand,\u201d said Daryl Lee, Global CEO, Mediabrands. \u201cBrendan and Brett have been pioneers in the original content development space and have the expertise to create the most compelling and commercially successful stories for brands.\u201d\n<\/p>\n

\n\u201cDear Santa, a documentary created to share the giving spirit created through the USPS Operation Santa program, has resulted in a brand connection that traditional advertising and media struggles to deliver,\u201d said Christopher Karpenko, Executive Director of Brand Marketing for the United States Postal Service. \u201cBrendan and Brett are experts in this space and through their leadership we created a film that has been critically well-received, emotionally connects with audiences, and reinforces the USPS goal mission of binding the nation.\u201d\n<\/p>\n

\n\u201cBrendan and Brett have been able to develop projects that actually work for distributors, which is not so easy,\u201d said Josh Braun, who represented DEAR SANTA for Submarine Entertainment. \u201cThe fact that a project received some brand funding doesn\u2019t matter when the end result is high quality entertainment that doesn\u2019t smell like a commercial.\u201d\n<\/p>\n

\nTo learn more about TRAVERSE32 please visit https:\/\/traverse32.com\/<\/a>.\n<\/p>\n

ABOUT MEDIABRANDS<\/span>:\n<\/p>\n

\nMediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clients include many of the world\u2019s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 13,000 diverse marketing communication professionals in more than 130 countries. For more information, please visit our website: www.ipgmediabrands.com<\/a> and be sure to follow us on Twitter<\/a> or Instagram<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201217005897\/en\/<\/a><\/span><\/p>\n

PRESS CONTACT<\/span>:
\n
Neena Koyen
\n
SVP, Head of Global Corporate Communications
\n
Neena.koyen@umww.com<\/a><\/p>\n

KEYWORDS:<\/b> Indiana New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Audio\/Video Technology<\/p>\n

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Henenberg and Gaul at the 2019 NYC premiere of 5B \u00a0 Courtesy of Getty. Photo Credit: Cindy Ord\u00a0\/\u00a0Stringer<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company \u00a0Mediabrands\u2019 Latest Entertainment Industry Expansion Follows Theatrical and VOD Release of UM Studios\u2019 Family Christmas Documentary, DEAR SANTA NEW YORK–(BUSINESS WIRE)– IPG Mediabrands today announced the launch of TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with the world\u2019s most highly influential brands and creators. TRAVERSE32 Co-Founder Brendan Gaul, Mediabrands\u2019 recently appointed first-ever Global Chief Content Officer, will simultaneously serve as its Global President. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005897\/en\/ Henenberg and Gaul at the 2019 NYC premiere of 5B \u00a0 Courtesy of Getty. Photo Credit: Cindy Ord\u00a0\/\u00a0Stringer The groundbreaking new global entity will focus on the development, production … <\/p>\n

Continue reading “IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-402208","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company \u00a0Mediabrands\u2019 Latest Entertainment Industry Expansion Follows Theatrical and VOD Release of UM Studios\u2019 Family Christmas Documentary, DEAR SANTA NEW YORK–(BUSINESS WIRE)– IPG Mediabrands today announced the launch of TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with the world\u2019s most highly influential brands and creators. 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TRAVERSE32 Co-Founder Brendan Gaul, Mediabrands\u2019 recently appointed first-ever Global Chief Content Officer, will simultaneously serve as its Global President. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005897\/en\/ Henenberg and Gaul at the 2019 NYC premiere of 5B \u00a0 Courtesy of Getty. Photo Credit: Cindy Ord\u00a0\/\u00a0Stringer The groundbreaking new global entity will focus on the development, production … Continue reading \"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-17T18:33:24+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20201217005897\/en\/847740\/4\/IPG.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company","datePublished":"2020-12-17T18:33:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/"},"wordCount":1020,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20201217005897\/en\/847740\/4\/IPG.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-launches-traverse32-new-independent-development-and-entertainment-company\/","name":"IPG Mediabrands Launches \u201cTRAVERSE32,\u201d New Independent Development and Entertainment Company - 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