{"id":402142,"date":"2020-12-17T11:33:26","date_gmt":"2020-12-17T16:33:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=402142"},"modified":"2020-12-17T11:33:26","modified_gmt":"2020-12-17T16:33:26","slug":"freewheel-to-acquire-ad-tech-leader-beeswax","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-to-acquire-ad-tech-leader-beeswax\/","title":{"rendered":"FreeWheel to Acquire Ad Tech Leader Beeswax"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>FreeWheel to Acquire Ad Tech Leader Beeswax<\/b><\/p>\n<p class=\"bwalignc\"><i>Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem.<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFreeWheel announced today that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel\u2019s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals. Financial terms were not disclosed.\n<\/p>\n<p>\nBeeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service\u2122 (Baas) customizable bidding stack, used by leading media companies and brands. This capability will complement FreeWheel\u2019s existing technologies and add value to its current supply-side and demand-side clients. The exponential growth of programmatic transactions has driven a need for more customizable and flexible bidding technologies to serve a diversifying user base, including publishers who increasingly use programmatic technology to acquire incremental inventory and extend audience reach for their advertisers.\n<\/p>\n<p>\n\u201cTogether, FreeWheel and Beeswax can further enhance how television operates. As the ecosystem becomes increasingly complex, sellers and buyers of media want similar capabilities: great automation, simplicity, and the ability to manage data-driven campaigns across hundreds of endpoints. By incorporating Beeswax\u2019s technology into FreeWheel\u2019s offering, we can deliver even more value to clients of both companies, helping them better navigate and succeed in this new landscape,\u201d said Dave Clark, General Manager, FreeWheel.\n<\/p>\n<p>\n\u201cThe team at Beeswax has a well-earned reputation for innovation and technological leadership. We couldn\u2019t be more excited about combining our efforts, visions, and roles in the ecosystem to build technology that provides television with the transformation it so eagerly awaits,\u201d added Clark.\n<\/p>\n<p>\nBeeswax\u2019s complementary capabilities will help expand and accelerate FreeWheel\u2019s current programmatic technologies, improving FreeWheel\u2019s clients\u2019 abilities to trade inventory with automation. In particular, Beeswax\u2019s bidding technology will allow for FreeWheel users to access broader pools of inventory to fulfill complex campaign requirements. This is important to FreeWheel clients across both the demand side and the supply side. Beeswax&#8217;s customers will benefit from the scale and expertise of FreeWheel within the video and CTV advertising sectors, while gaining the support, product investment, and technology leadership Freewheel provides.\n<\/p>\n<p>\n\u201cWe\u2019re looking forward to integrating our BaaS platform into FreeWheel\u2019s global infrastructure to accelerate our vision of giving our customers greater flexibility, transparency, and control over their media buying,\u201d said Ari Paparo, CEO, Beeswax. \u201cNow, together with Freewheel, we can deliver scale across all programmatic channels, including advanced TV advertising.\u201d\n<\/p>\n<p><b>About FreeWheel<\/b><\/p>\n<p>\nFreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal \u2013 results for marketers.\n<\/p>\n<p>\nWith offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Ffreewheel&amp;esheet=52349897&amp;newsitemid=20201217005615&amp;lan=en-US&amp;anchor=Twitter&amp;index=1&amp;md5=d88ad7550c266ff0826d02cb808d1fa3\">Twitter<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreewheel%2F&amp;esheet=52349897&amp;newsitemid=20201217005615&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=2&amp;md5=d7b4d408664c41506434377f4bc52ff5\">LinkedIn<\/a>.\n<\/p>\n<p><b>About Beeswax<\/b><\/p>\n<p>\nFounded in 2014 by a team of former Google executives, Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service\u2122 platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising. Beeswax customers include Uber, DraftKings and Nexstar. Beeswax is headquartered in New York City, and has raised $28 million in funding from leading investors including Foundry Group, RRE, You &amp; Mr. Jones, and Amasia.vc.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201217005615r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201217005615\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201217005615\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>FreeWheel<br \/>\n<br \/>Meredith Fitzgerald<br \/>\n<br \/>215-970-8504<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Meredith_Fitzgerald@comcast.com\">Meredith_Fitzgerald@comcast.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Technology Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005615\/en\/847384\/3\/Freewheel.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>FreeWheel to Acquire Ad Tech Leader Beeswax Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK&#8211;(BUSINESS WIRE)&#8211; FreeWheel announced today that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel\u2019s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals. Financial terms were not disclosed. Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service\u2122 (Baas) customizable bidding stack, used by leading media companies and brands. This capability will complement FreeWheel\u2019s existing technologies and add value to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-to-acquire-ad-tech-leader-beeswax\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;FreeWheel to Acquire Ad Tech Leader Beeswax&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-402142","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FreeWheel to Acquire Ad Tech Leader Beeswax - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-to-acquire-ad-tech-leader-beeswax\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FreeWheel to Acquire Ad Tech Leader Beeswax - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"FreeWheel to Acquire Ad Tech Leader Beeswax Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK&#8211;(BUSINESS WIRE)&#8211; FreeWheel announced today that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel\u2019s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals. Financial terms were not disclosed. Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service\u2122 (Baas) customizable bidding stack, used by leading media companies and brands. 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