{"id":402114,"date":"2020-12-17T11:03:27","date_gmt":"2020-12-17T16:03:27","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=402114"},"modified":"2020-12-17T11:03:27","modified_gmt":"2020-12-17T16:03:27","slug":"intel-editorial-building-the-industrys-best-pc-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/intel-editorial-building-the-industrys-best-pc-experiences\/","title":{"rendered":"Intel Editorial: Building the Industry\u2019s Best PC Experiences"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Intel Editorial: Building the Industry\u2019s Best PC Experiences<\/b><\/p>\n<p class=\"bwalignc\"><b>Why a Platform Approach \u2013 Like the One We Champion at Intel \u2013 Is Critical<\/b><\/p>\n<p>SANTA CLARA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<i>The following is an opinion editorial by Chris Walker and Jim Johnson of Intel Corporation. <\/i><\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005225\/en\/847542\/4\/Platformation_Poster_Gen11_FINAL.jpg\" alt=\"In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation)\" \/><\/p>\n<p style=\"font-size:85%\">In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation)<\/p>\n<\/div>\n<p>\nWe live in an era where computing is pervasive in how we interact with society. From work to education to entertainment, the PC is a critical tool and more essential than ever as the global pandemic reshapes our world. This PC renaissance features new capabilities, form factors and a breadth of choice that has risen to meet our unique modern needs. It has also helped us fuel consecutive years of industry growth beyond the expectations of many.\n<\/p>\n<p>\nAt Intel, we\u2019ve always believed the PC is an enduring device, which is why in 2018, our team set out to reinvigorate and navigate a new course for PC innovation. That was the year we started to rally our ecosystem partners in an industrywide effort to innovate beyond the central processing unit (CPU) and drive innovation across the entire platform: from silicon to software and beyond. The result? An evolved PC experience.\n<\/p>\n<p>\nIt\u2019s been a journey, and we are by no means done, but it\u2019s a good opportunity to reflect on how far we\u2019ve come \u2013 and where we still want to go.\n<\/p>\n<p>\nLooking back to 2018, our first step was to conduct deep research to understand what people want and need most from their PC. This involved our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.intel.com%2Fpress-kits%2Fproject-athena%2F&amp;esheet=52350199&amp;newsitemid=20201217005225&amp;lan=en-US&amp;anchor=Project+Athena&amp;index=1&amp;md5=c8b4e724a359f988840de711bbdc8219\">Project Athena<\/a> innovation program, which taught us at the most basic level that people want a PC that can keep up with their daily needs. This means something slightly different to everyone, but our participants indicated a common need for features like high-quality touchscreens, reliable connectivity or simply improved form-factor design. Participants also made it clear what they were not willing to compromise: performance, responsiveness and battery life.\n<\/p>\n<p>\nBased on this research, we needed to evolve from focusing on individual innovation \u2013 primarily at the CPU level \u2013 to co-engineering, looking at the entire platform. This meant going beyond the CPU to adjacent silicon, like graphics or connectivity, and areas like thermals, battery, display, system memory and storage. It also meant looking for ways to optimize at a software level, based on the specific operating system and the applications people use most. Finally, we took a look at any other tuning we could do across the entire stack.\n<\/p>\n<p>\nBy looking holistically at the entire platform, we\u2019ve been able to bring together top industry experts to consider each detail, finely tuning everything to deliver the best computing experiences possible.\n<\/p>\n<p>\nYou can start to see the outcome of this in our new <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.intel.com%2Fpress-kits%2F11th-gen-launch%2F%23intel-evo&amp;esheet=52350199&amp;newsitemid=20201217005225&amp;lan=en-US&amp;anchor=Intel%26%23174%3B+Evo%26%238482%3B+Platform&amp;index=2&amp;md5=ddda2ccde3b566f3a53a27925f87c289\">Intel\u00ae Evo\u2122 Platform<\/a>-verified designs. Leveraging <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.intel.com%2Fnews-releases%2F11th-gen-tiger-lake-evo%2F&amp;esheet=52350199&amp;newsitemid=20201217005225&amp;lan=en-US&amp;anchor=our+11th+Gen+Intel%26%23174%3B+Core%26%238482%3B+processors&amp;index=3&amp;md5=03bb7430c3deee2d7f2f4d69d0b5d3ac\">our 11<sup>th<\/sup> Gen Intel\u00ae Core\u2122 processors<\/a> \u2013 the world\u2019s best processor for thin-and-light laptops \u2013 Intel Evo designs have been created hand-in-hand with greater than 150 partners to deliver more than 140 components for laptop designs verified to offer the best possible experience.\n<\/p>\n<p>\nThis massive effort involved over 1 million hours industrywide. Take for instance the opportunity we saw to extend battery life of the laptop by addressing the display, the biggest drain on power in a system. We worked with key suppliers and customers to bring the 1-watt panel to market two years ago by aggregating demand, which delivered an additional four to eight hours of battery life. Today, 75% of Evo designs are leveraging this capability. Meanwhile, nearly 40 of the new Intel Evo platform-verified designs have launched worldwide, including Acer Swift 5, Asus ZenBook Flip S, Dell XPS 13, HP Spectre x360, Lenovo Yoga 9i and Samsung Galaxy Book Flex 5G.\n<\/p>\n<p>\nA new platform addition we\u2019re excited to unveil today is the Intel\u00ae Visual Sensing Controller (codenamed \u201cClover Falls\u201d), a secure companion chip that helps make PCs more smart and secure through the power of Intel artificial intelligence. This companion module will first arrive in commercial systems, bringing new low-power capabilities to the PC and helping it sense and adapt to its surroundings. For example, the module could help the system automatically adjust display brightness after detecting user presence.\n<\/p>\n<p>\n\u201cWorking with Intel is so much more than buying a processor that will work with our product,\u201d said Meghana Patwardhan, vice president of Dell Latitude and Mobility Products. \u201cThe co-engineering effort involves Intel\u2019s dedication to tackling unique product challenges together and taking the entirety of the system into consideration \u2013 all so we can deliver amazing new platform features to business users.\u201d\n<\/p>\n<p>\nThis is just one of many examples being enabled by this platform-level approach. Now more than ever the PC is an essential part of our lives, keeping us connected to the people and things we love most and helping us be productive, whenever, wherever and however we need to be. At Intel, we promise to keep innovating, to keep partnering across the industry and to keep delivering the platforms for the best PC experiences possible.\n<\/p>\n<p><i>Chris Walker is corporate vice president and general manager of the Mobile Client Platforms Group at Intel Corporation. Jim Johnson is corporate vice president and general manager of Client Engineering at Intel Corporation.<\/i><\/p>\n<p><b>About Intel <\/b><\/p>\n<p>\nIntel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore\u2019s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers\u2019 greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel\u2019s innovations, go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.intel.com%2F&amp;esheet=52350199&amp;newsitemid=20201217005225&amp;lan=en-US&amp;anchor=newsroom.intel.com&amp;index=4&amp;md5=c0356480eff56072ef09addc9042626a\">newsroom.intel.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fintel.com%2F&amp;esheet=52350199&amp;newsitemid=20201217005225&amp;lan=en-US&amp;anchor=intel.com&amp;index=5&amp;md5=39ca29cda4bde3bd52edd330ad442b00\">intel.com<\/a>.\n<\/p>\n<p>\nWorld\u2019s best processor for thin-and-light laptops: As measured by industry benchmarks, Representative Usage Guide testing, and unique features of the Intel\u00ae Core\u2122 i7-1185G7 processor, including in comparison to AMD Ryzen 7 4800U, across 5 key usages: productivity, creation, gaming, collaboration, and entertainment. Visit intel.com\/11thgen for more details. Results may vary.\n<\/p>\n<p>\nIntel Evo platform-based laptop designs verified to offer the best possible experience: As measured by industry benchmark and Representative Usage Guides testing and unique features of 11th Gen Intel\u00ae Core\u2122 i7 processors that power designs, which are co-engineered as part of Intel\u2019s comprehensive laptop innovation program Project Athena then tested, measured, and verified against a premium specification and key experience indicators to ensure unparalleled user experiences. Visit intel.com\/Evo for more details. Results may vary.\n<\/p>\n<p>\n\u00a9 Intel Corporation. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201217005225r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/<\/a><\/span><\/p>\n<p>\nDan Francisco<br \/>\n<br \/>1-916-377-9509<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:daniel.francisco@intel.com\">daniel.francisco@intel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Technology Hardware Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005225\/en\/817781\/3\/intel-logo-ub-RGB_SD-Classic.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005225\/en\/847542\/3\/Platformation_Poster_Gen11_FINAL.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005225\/en\/847543\/3\/Intel-11th-Gen-Event-4.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Chris Walker, Intel vice president, is filmed on the extended reality stage at Intrepid Studios in San Rafael, California, in August 2020 as part of Intel&#8217;s introduction of 11th Gen Intel Core processors. The modernistic, airy wood-paneled room from which Walker presents was entirely virtual. The laptops, however, were quite real. (Credit: Intel Corporation)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Intel Editorial: Building the Industry\u2019s Best PC Experiences Why a Platform Approach \u2013 Like the One We Champion at Intel \u2013 Is Critical SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211;The following is an opinion editorial by Chris Walker and Jim Johnson of Intel Corporation. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/ In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation) We live in an era where computing is pervasive in how we interact with society. From work to education to entertainment, the PC is a critical tool and more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intel-editorial-building-the-industrys-best-pc-experiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Intel Editorial: Building the Industry\u2019s Best PC Experiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-402114","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intel Editorial: Building the Industry\u2019s Best PC Experiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intel-editorial-building-the-industrys-best-pc-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intel Editorial: Building the Industry\u2019s Best PC Experiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Intel Editorial: Building the Industry\u2019s Best PC Experiences Why a Platform Approach \u2013 Like the One We Champion at Intel \u2013 Is Critical SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211;The following is an opinion editorial by Chris Walker and Jim Johnson of Intel Corporation. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/ In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation) We live in an era where computing is pervasive in how we interact with society. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005225\/en\/ In 2018, Intel rallied its ecosystem partners to create an evolved PC experience. They worked together to innovate beyond the central processing unit and drive innovation across the entire platform: from silicon to software and beyond. (Credit: Intel Corporation) We live in an era where computing is pervasive in how we interact with society. 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