{"id":401964,"date":"2020-12-17T09:04:21","date_gmt":"2020-12-17T14:04:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401964"},"modified":"2020-12-17T09:04:21","modified_gmt":"2020-12-17T14:04:21","slug":"choice-hotels-makes-it-easier-than-ever-for-loyalty-members-to-achieve-elite-status-for-more-rewarding-travel-in-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-makes-it-easier-than-ever-for-loyalty-members-to-achieve-elite-status-for-more-rewarding-travel-in-2021\/","title":{"rendered":"Choice Hotels Makes It Easier Than Ever For Loyalty Members To Achieve Elite Status For More Rewarding Travel In 2021"},"content":{"rendered":"
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New Requirements Allow Choice Privileges Members to Earn Benefits Faster<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n ROCKVILLE, Md.<\/span>, Dec. 17, 2020<\/span> \/PRNewswire\/ —\u00a0Choice Hotels International, Inc.<\/a>\u00a0(NYSE: CHH) is making life a little more rewarding on the road next year for members of its award-winning loyalty program, Choice Privileges<\/a>. Building upon valued program features, elite status qualifications are being reduced so guests can get the most value out of their travel in 2021. These new changes allow guests to receive benefits faster, reflecting the company’s ongoing commitment to its loyalty members amid the COVID-19 pandemic. <\/p>\n

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“We cannot thank our more than 47 million loyalty members enough for continuing to choose to stay with us during these challenging times \u2014 ranging from essential and frontline workers to families on road trips. Further, they have been unbelievably generous throughout the pandemic by donating over 50 million points to charitable causes we support, including Serta Inc.’s “Stay Home, Send Beds” initiative, the International Franchise Association’s “Franchising Gives Back” program, and organizations such as Operation Homefront and the American Red Cross,” said Jamie Russo<\/span>, vice president, loyalty programs and customer engagement, Choice Hotels. “These new reduced requirements are meant to make it easier for loyalty members to achieve and maintain elite status. That way, they can take advantage of all the benefits we offer while having peace of mind knowing they are free to travel when ready. We look forward to finding new ways to recognize guests for their incredible loyalty in 2021, so they know how much we and our small-business hotel owners appreciate them.” <\/p>\n

Following program updates from earlier this year, Choice is continuing to help loyalty members earn rewards faster through: <\/p>\n

–\u00a02021 Elite Status Requirements<\/b>: Reducing the number of nights members are required to stay in 2021 to qualify for elite status in 2022. They can now achieve:<\/p>\n