{"id":401921,"date":"2020-12-17T09:03:37","date_gmt":"2020-12-17T14:03:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401921"},"modified":"2020-12-17T09:03:37","modified_gmt":"2020-12-17T14:03:37","slug":"kontoor-brands-launches-the-wrangler-brand-in-china","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-launches-the-wrangler-brand-in-china\/","title":{"rendered":"Kontoor Brands Launches the Wrangler\u00ae Brand in China"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Kontoor Brands Launches the <i>Wrangler<\/i><\/b><i><sup>\u00ae<\/sup><\/i><b> Brand in China<\/b><\/p>\n<p class=\"bwalignc\"><i>Wrangler Apparel Now Available to Chinese Consumers through Digital Partnership with Tmall<\/i><\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nKontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world\u2019s most iconic consumer brands, <i>Wrangler<sup>\u00ae<\/sup><\/i> and <i>Lee<sup>\u00ae<\/sup><\/i>, today announced that <i>Wrangler<\/i>, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. Taking a digital-first approach, the initial product offerings are available for consumers through Tmall, a leading online retailer in China.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 384px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005657\/en\/847546\/4\/FTS_7353.jpg\" alt=\"Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cOne of Kontoor\u2019s core strategic priorities includes expanding to new markets and geographies. Launching our iconic <i>Wrangler<\/i> brand in China, one of the fastest growing consumer markets in the world, is a key step toward that effort,\u201d said Scott Baxter, President and CEO, Kontoor Brands. \u201cAs part of Kontoor Brands, the <i>Wrangle<\/i>r brand is leveraging the collective experience that helped establish <i>Lee<\/i> as one of the leading denim brands in the Chinese market. This announcement marks an exciting milestone in the brand\u2019s 70-plus year history.\u201d\n<\/p>\n<p>\nSince becoming an independent, publicly traded company in May 2019, Kontoor has identified China as a key area of focus in the organization\u2019s international expansion strategy. The further globalization of the <i>Wrangler <\/i>brand illustrates Kontoor\u2019s commitment to accelerating brand growth through new distribution channels and geographies.\n<\/p>\n<p><i>Wrangler<\/i> products are now available on Tmall.com, a leading online retailer in China. The launch was celebrated with an activation at Innersect, a multi-day consumer event.\n<\/p>\n<p>\n\u201cWe\u2019ve reimagined the adventurous optimism of <i>Wrangler<\/i>\u2019s cowboy spirit for the Chinese market, developing a brand platform designed to resonate with China\u2019s youth and young at heart,\u201d said John Gearing, VP &amp; GM, Kontoor Asia Pacific. \u201cWe are building awareness and demand for the brand through our initial digital product offerings. In the coming months, we will accelerate our focus on creating engaging and innovative experiences designed to introduce W<i>rangler<\/i>\u2019s best-in-class apparel products to the Chinese consumer.\u201d\n<\/p>\n<p>\nThe brand expects to expand its product offerings along with additional marketing activations in spring 2021.\n<\/p>\n<p><b>About Kontoor Brands<\/b><\/p>\n<p>\nKontoor Brands, Inc. (NYSE:KTB) is a global lifestyle apparel company, with a portfolio led by two of the world\u2019s most iconic consumer brands: <i>Wrangler\u00ae<\/i> and <i>Lee\u00ae<\/i>. Kontoor designs, manufactures and distributes superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kontoorbrands.com%2F&amp;esheet=52350241&amp;newsitemid=20201217005657&amp;lan=en-US&amp;anchor=www.KontoorBrands.com&amp;index=1&amp;md5=5f113a3bdea57497d2e399ab504c2320\">www.KontoorBrands.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201217005657r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/<\/a><\/span><\/p>\n<p><b>Investors:<br \/>\n<\/b><br \/>Eric Tracy<br \/>\n<br \/>Senior Director, Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Eric.Tracy@kontoorbrands.com\">Eric.Tracy@kontoorbrands.com<br \/>\n<\/a><br \/>or<br \/>\n<br \/><b>Media:<br \/>\n<\/b><br \/>Julia Burge<br \/>\n<br \/>Director, External Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Julia.Burge@kontoorbrands.com\">Julia.Burge@kontoorbrands.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina China United States North America Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Online Retail Retail Consumer Women Teens Men<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005657\/en\/723456\/3\/Kontoor_Logo-TM-Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201217005657\/en\/847546\/3\/FTS_7353.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Kontoor Brands Launches the Wrangler\u00ae Brand in China Wrangler Apparel Now Available to Chinese Consumers through Digital Partnership with Tmall GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world\u2019s most iconic consumer brands, Wrangler\u00ae and Lee\u00ae, today announced that Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. Taking a digital-first approach, the initial product offerings are available for consumers through Tmall, a leading online retailer in China. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/ Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. (Photo: Business Wire) &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-launches-the-wrangler-brand-in-china\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kontoor Brands Launches the Wrangler\u00ae Brand in China&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-401921","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kontoor Brands Launches the Wrangler\u00ae Brand in China - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kontoor-brands-launches-the-wrangler-brand-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kontoor Brands Launches the Wrangler\u00ae Brand in China - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kontoor Brands Launches the Wrangler\u00ae Brand in China Wrangler Apparel Now Available to Chinese Consumers through Digital Partnership with Tmall GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world\u2019s most iconic consumer brands, Wrangler\u00ae and Lee\u00ae, today announced that Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. Taking a digital-first approach, the initial product offerings are available for consumers through Tmall, a leading online retailer in China. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/ Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. 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(NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world\u2019s most iconic consumer brands, Wrangler\u00ae and Lee\u00ae, today announced that Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. Taking a digital-first approach, the initial product offerings are available for consumers through Tmall, a leading online retailer in China. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201217005657\/en\/ Wrangler, a global icon in jeanswear and casual apparel, has expanded the brand\u2019s international reach to China. 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