{"id":401868,"date":"2020-12-17T09:03:23","date_gmt":"2020-12-17T14:03:23","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401868"},"modified":"2020-12-17T09:03:23","modified_gmt":"2020-12-17T14:03:23","slug":"centerfields-dugout-platform-enhances-omnichannel-capabilities-with-ai-powered-chat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/centerfields-dugout-platform-enhances-omnichannel-capabilities-with-ai-powered-chat\/","title":{"rendered":"Centerfield\u2019s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered Chat\u00a0"},"content":{"rendered":"
\n

LOS ANGELES, Dec. 17, 2020 (GLOBE NEWSWIRE) — Centerfield (https:\/\/www.centerfield.com<\/a>), a technology-driven marketing and customer acquisition company, today announced the addition of AI-powered chat to its customer acquisition platform, Dugout.\u00a0<\/p>\n

Centerfield optimizes millions of shopping experiences for the world\u2019s leading brands. Dugout is now able to engage with customers via an automated chat experience that quickly understands shopping intent and enables a smooth handoff to a purchase via e-commerce, sales center or other channels. These advancements have boosted total sales and reduced costs while receiving positive feedback from users.<\/p>\n

During Black Friday and Cyber Week, AI-powered chat was able to replace human qualification entirely during high consumer demand. \u201cIn leveraging AI to power chat-based conversations, we\u2019ve been able to grow the channel by 106 percent in 2020 without needing additional sales agents,\u201d said Centerfield SVP of Digital Zach Robbins. \u201cFor us, the benefit of getting the right information in front of the right user at the right time with a channel that the user is excited about engaging with translates to happier customers and more profitable marketing campaigns.\u201d\u00a0<\/p>\n

In 2020, Centerfield has executed more than 100 AI-powered chat and web experiments to further optimize customer omnichannel engagement. Internal tests have shown that shifting to a self-serve experience – either through AI chatbot or e-commerce – not only enhanced the purchasing process and increased sales, but also made sales agent capacity more efficient by reducing non-sales interactions.<\/p>\n

\n About Centerfield<\/strong>\n <\/p>\n

Centerfield (https:\/\/www.centerfield.com\/<\/u><\/a>) is a technology-driven marketing and customer acquisition company driving millions of sales for residential services, business services, and telecommunications brands. Centerfield’s marketing and sales technology platform, Dugout, and leading consumer guides engage in-market consumers to help them purchase internet, TV, wireless, landline, home security and other products and services. Centerfield is headquartered in Los Angeles.<\/p>\n

Connect with Centerfield via our Blog<\/u><\/a>, Twitter<\/u><\/a>, Facebook,<\/u><\/a> or LinkedIn<\/u><\/a>.<\/p>\n

\n Contact<\/strong>
\n
Steve Stratz
For Centerfield
206.300.9134
steve@relevanzpr.com<\/a><\/p>\n

\n
\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES, Dec. 17, 2020 (GLOBE NEWSWIRE) — Centerfield (https:\/\/www.centerfield.com), a technology-driven marketing and customer acquisition company, today announced the addition of AI-powered chat to its customer acquisition platform, Dugout.\u00a0 Centerfield optimizes millions of shopping experiences for the world\u2019s leading brands. Dugout is now able to engage with customers via an automated chat experience that quickly understands shopping intent and enables a smooth handoff to a purchase via e-commerce, sales center or other channels. These advancements have boosted total sales and reduced costs while receiving positive feedback from users. During Black Friday and Cyber Week, AI-powered chat was able to replace human qualification entirely during high consumer demand. \u201cIn leveraging AI to power chat-based conversations, we\u2019ve been able to grow … <\/p>\n

Continue reading “Centerfield\u2019s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered Chat\u00a0“<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-401868","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCenterfield\u2019s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered Chat\u00a0 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/centerfields-dugout-platform-enhances-omnichannel-capabilities-with-ai-powered-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centerfield\u2019s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered Chat\u00a0 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LOS ANGELES, Dec. 17, 2020 (GLOBE NEWSWIRE) — Centerfield (https:\/\/www.centerfield.com), a technology-driven marketing and customer acquisition company, today announced the addition of AI-powered chat to its customer acquisition platform, Dugout.\u00a0 Centerfield optimizes millions of shopping experiences for the world\u2019s leading brands. 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