{"id":401539,"date":"2020-12-17T04:03:17","date_gmt":"2020-12-17T09:03:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401539"},"modified":"2020-12-17T04:03:17","modified_gmt":"2020-12-17T09:03:17","slug":"interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/","title":{"rendered":"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards"},"content":{"rendered":"<h2>\nVVC shows 50% improvement over HEVC as V-PCC enables short-term deployment of immersive AR, XR services<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">WILMINGTON, DEL., Dec.  17, 2020  (GLOBE NEWSWIRE) &#8212; InterDigital, Inc. (NASDAQ: IDCC), a mobile and video technology research and development company, today announced the finalization of Versatile Video Coding (VVC) and Video-based Point Cloud Compression (V-PCC) video standards at MPEG. The standards bring new capabilities and will enable more interactive experiences within the video ecosystem. The new VVC standard improves high-efficiency video coding (HEVC) performance by 50%, while V-PCC represents the first MPEG compression standard for dynamic point cloud content for immersive video experiences.<\/p>\n<p>The hallmark of VVC is its improved performance over HEVC, which enables the same quality of video at half the bitrate. This characteristic is integral to support the distribution and streaming of increasingly immersive video, especially as video grows to represent more than 80% of internet traffic bandwidth. An improvement upon its predecessors, VVC also supports enhanced features like layered coding, sub-pictures, and adaptive resolution coding which creates an environment for new applications like cloud gaming, immersive and 360\u00b0video content distribution, and 8K and High Dynamic Range televisions.<\/p>\n<p>The new V-PCC standard leverages existing video codecs, like HEVC and VVC, to compress high-bandwidth content and enable new services and experiences. Point Clouds are sets of tiny \u201cpoints\u201d grouped to make a 3D image and have become a popular method for AR and VR video composition, 3D modeling, and geographic mapping. Each Point Cloud video frame typically has hundreds of thousands to millions of points, which translates to a massive amount of bandwidth \u2013 typically several Gbps uncompressed. V-PCC can achieve a compression ratio of 300 to 1 for lossy content and thus enables increasingly immersive experiences like AR telepresence, free viewpoint television, and extended reality (XR). Using HEVC as the underlying codec, the compression standard can also be applied to commercially available smartphones.<\/p>\n<p>\u201cThe standardization of VVC and V-PCC codecs unlocks new frontiers in our video and entertainment industry\u201d said Lionel Oisel, Research &amp; Innovation Lab Director at InterDigital. \u201cMPEG work is inherently competitive and collaborative, and we take pride in InterDigital\u2019s leadership and contributions to make these new codecs a reality. Standardization of the VVC and V-PCC codecs encourages their widespread adoption to support the crisp, low-latency deployment of immersive video experiences through existing network infrastructure and devices.\u201d<\/p>\n<p>InterDigital has played a pivotal role in the VVC standardization project since its inception and held key roles in the project\u2019s 360\u00b0 video and HDR activities. InterDigital was a top contributor among the roughly 70 companies that contributed to the development of the standard and co-led several of the VVC ad-hoc groups.<\/p>\n<p>In the development of V-PCC, InterDigital\u2019s R&amp;I team participated in the initiation of the PCC project at MPEG and was one of the initial, and top, contributors. InterDigital chaired the PCC Ad hoc Group, responsible for coordinating all PCC activity, the development of reference software, and call for proposals for Point Cloud Compression activity. InterDigital also participated in the specification edits throughout the MPEG meetings.<\/p>\n<p>The Final Draft International Standard (FDIS) versions of the VVC and V-PCC standards were both issued at the MPEG 131<sup>st<\/sup> meeting for the ITU Telecommunication Standardization Sector (ITU-T) and ISO\/IEC Information Technology ballots. VVC received ITU-T approval in August, and on the ISO\/IEC side, the final FDIS approval ballot for VVC will close in January 2021.<\/p>\n<p>\n        <strong>About InterDigital<\/strong><br \/>\n        <sup>\u00ae<\/sup>\n      <\/p>\n<p>InterDigital develops mobile and video technologies that are at the core of devices, networks, and services worldwide. We solve many of the industry\u2019s most critical and complex technical challenges, inventing solutions for more efficient broadband networks, better video delivery, and richer multimedia experiences years ahead of market deployment. InterDigital has licenses and strategic relationships with many of the world\u2019s leading technology companies. Founded in 1972, InterDigital is listed on NASDAQ and is included in the S&amp;P MidCap 400<sup>\u00ae<\/sup>\u00a0index.<\/p>\n<p>InterDigital is a registered trademark of InterDigital, Inc.<\/p>\n<p>For more information, visit:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sLxynFvzOC6sbR6F1dhFC60OnshH87TiWDaJVMCRoCVZ8AEcRK_dO5-_Qw6qkx-Tpj5Np4jH8q7cHTQcnPqLa1YdJCR3_9RUF8ERbsCk72_a2nFOZC7LUdsLT6MmhUYeHuzPyOTg5kRL0k-u0DO_Lloc9nFRoArwlP8ugFpmiQw7xPCrVhM15na0SLxwLKvbi4FVOeXExJHGMG5eVFjyewzihNUOH2U-dcnV3c5cRFwvnt2FduTkiE2jEXQY1QTfMkSE272esRtqrm_B-xrl4A==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.interdigital.com<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>InterDigital Contact:<br \/><\/strong>Roya Stephens<br \/>Email:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kBQaBg5gvuNM7o4nk3uEyjpsGha0rYD8tzMzyBpSl30B2vjQdbB6_1TFkkRRdOZ7uDwAm6eU91i42UVDXS1ksUB2cVUl_ODz-uxyW4o8YWzXe8VdiSciuIwEzoNceMYn\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">roya.stephens@interdigital.com<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MwQCzJCZ_8a4c-rAEv4WpKDFmMhh44Fu9H6uTkJ7l7vkbs6b5VzJDfobnuGi4JjnKs_DB-8gPZZg4WQ2pPmbyA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/><\/a>+1 (202) 349-1714<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMzgzOSMzODg2MDgwIzIwMDQyMzA=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/a6fc6207-0646-49bf-95f0-1a0683318ae9\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>VVC shows 50% improvement over HEVC as V-PCC enables short-term deployment of immersive AR, XR services WILMINGTON, DEL., Dec. 17, 2020 (GLOBE NEWSWIRE) &#8212; InterDigital, Inc. (NASDAQ: IDCC), a mobile and video technology research and development company, today announced the finalization of Versatile Video Coding (VVC) and Video-based Point Cloud Compression (V-PCC) video standards at MPEG. The standards bring new capabilities and will enable more interactive experiences within the video ecosystem. The new VVC standard improves high-efficiency video coding (HEVC) performance by 50%, while V-PCC represents the first MPEG compression standard for dynamic point cloud content for immersive video experiences. The hallmark of VVC is its improved performance over HEVC, which enables the same quality of video at half the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-401539","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VVC shows 50% improvement over HEVC as V-PCC enables short-term deployment of immersive AR, XR services WILMINGTON, DEL., Dec. 17, 2020 (GLOBE NEWSWIRE) &#8212; InterDigital, Inc. (NASDAQ: IDCC), a mobile and video technology research and development company, today announced the finalization of Versatile Video Coding (VVC) and Video-based Point Cloud Compression (V-PCC) video standards at MPEG. The standards bring new capabilities and will enable more interactive experiences within the video ecosystem. The new VVC standard improves high-efficiency video coding (HEVC) performance by 50%, while V-PCC represents the first MPEG compression standard for dynamic point cloud content for immersive video experiences. The hallmark of VVC is its improved performance over HEVC, which enables the same quality of video at half the &hellip; Continue reading &quot;InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T09:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMzgzOSMzODg2MDgwIzIwMDQyMzA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards\",\"datePublished\":\"2020-12-17T09:03:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/\"},\"wordCount\":681,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODExMzgzOSMzODg2MDgwIzIwMDQyMzA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\\\/\",\"name\":\"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards - 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(NASDAQ: IDCC), a mobile and video technology research and development company, today announced the finalization of Versatile Video Coding (VVC) and Video-based Point Cloud Compression (V-PCC) video standards at MPEG. The standards bring new capabilities and will enable more interactive experiences within the video ecosystem. The new VVC standard improves high-efficiency video coding (HEVC) performance by 50%, while V-PCC represents the first MPEG compression standard for dynamic point cloud content for immersive video experiences. The hallmark of VVC is its improved performance over HEVC, which enables the same quality of video at half the &hellip; Continue reading \"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-17T09:03:17+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMzgzOSMzODg2MDgwIzIwMDQyMzA=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards","datePublished":"2020-12-17T09:03:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/"},"wordCount":681,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMzgzOSMzODg2MDgwIzIwMDQyMzA=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-announces-the-completion-of-versatile-video-coding-vvc-and-video-point-cloud-compression-v-pcc-standards\/","name":"InterDigital Announces the Completion of Versatile Video Coding (VVC) and Video Point Cloud Compression (V-PCC) Standards - 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