{"id":401206,"date":"2020-12-16T13:16:04","date_gmt":"2020-12-16T18:16:04","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401206"},"modified":"2020-12-16T13:16:04","modified_gmt":"2020-12-16T18:16:04","slug":"lemonade-wins-freethepink-case-against-deutsche-telekom-in-france","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/","title":{"rendered":"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\n\u00a0Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France\n<\/p>\n<p class=\"bwalignc\">\n\u00a0<i>French authorities rule in favor of Lemonade, ending a decades-long monopoly over the color pink in the country\u2019s financial sector.<\/i><\/p>\n<p>NEW YORK &amp; AMSTERDAM&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lemonade.com%2F%3Futm_medium%3Dorganic-referrals%26utm_campaign%3Dfree-the-pink-france&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=Lemonade&amp;index=1&amp;md5=ebe0cbca7a47093d8f7429d742a7839d\">Lemonade<\/a>, the insurance company powered by artificial intelligence and behavioral economics, announced it has won a key ruling against Deutsche Telekom over the use of the color pink in France.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/847376\/4\/image.jpg\" alt=\"(Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Photo: Business Wire)<\/p>\n<\/div>\n<p>\nDeutsche Telekom has owned the French trademark on the color pink, or magenta, in the field of financial services (known as \u2018class 36\u2019) since it registered this color-mark 25 years ago. No longer. In a ruling issued on December 15, 2020, French authorities found that \u201cthere is no evidence of genuine use of this mark for the contested services\u201d by Deutsche Telekom, confirming that \u201cthe owner of the contested mark should therefore be deprived of his rights.\u201d\n<\/p>\n<p>\nThe colorful saga started with Lemonade\u2019s June 2019 launch in Germany, when Deutsche Telekom (T-Mobile\u2019s parent company) proclaimed that its dominion over the color pink extended to insurance, and obtained a court ruling instructing Lemonade to remove the offending color from all its German assets.\n<\/p>\n<p>\nIn deference to the court, Lemonade made the color changes in Germany, but in defiance of Deutsche Telekom, Lemonade set out to challenge the scope of their \u2018magenta\u2019 trademark, starting in France and Germany, as well as very validity of their pan-European \u2018magenta\u2019 trademark.\n<\/p>\n<p>\nFrance is the first of these jurisdictions to issue a decision, and their ruling has broken Deutsche Telekom\u2019s hegemony over pink, marking an important milestone in Lemonade\u2019s campaign to #FreeThePink.\n<\/p>\n<p>\n\u201cThe French decision hopefully signals a turning point in the battle to stop trademark trolling by Deutsche Telekom and T-Mobile,\u201d said Daniel Schreiber, Lemonade CEO and cofounder. \u201cIn recent years DT has banned the use of pink by a technology <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wired.com%2F2008%2F04%2Fdeutshe-telekom%2F&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=blog&amp;index=2&amp;md5=1b0f6b5011799c10aec2a049d045a934\">blog<\/a> in the US, an aspiring <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techdirt.com%2Farticles%2F20151130%2F05450932942%2Ftelekom-gets-smart-watch-maker-to-change-all-logos-because-magenta.shtml&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=watchmaker&amp;index=3&amp;md5=479b2b0e70ec84b7a5c78f637734af51\">watchmaker<\/a> seeking crowd-funding on Indiegogo, an <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nytimes.com%2F2008%2F03%2F16%2Ftechnology%2F16iht-STRIPE17.4.11143249.html&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=invoice+processor&amp;index=4&amp;md5=8212a265de1e5f2404665bc11fece60a\">invoice processor<\/a> in Holland, a nine person <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.theregister.co.uk%2F2018%2F05%2F09%2Fdeutsche_telekom_t_mobile_threatens_datajar_pink_logo%2F&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=IT+shop&amp;index=5&amp;md5=0b80197dbad63c0194d65e9926e8294d\">IT shop<\/a> in England. That\u2019s nuts. When they tried to extend their monopoly over pink to the insurance industry, we felt it was time to fight back. If some brainiac at Deutsche Telekom had invented the color, their possessiveness would make sense. Absent that, the company\u2019s actions just smack of corporate bully tactics, where legions of lawyers attempt to hog natural resources \u2013 in this case a primary color &#8211; that rightfully belong to everyone.\u201d\n<\/p>\n<p>\nLemonade has been using pink prominently and proudly since its inception in 2015. Its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Flemonade_inc%2F%3Futm_source%3Dpress_release%26utm_medium%3Dsocial%26utm_campaign%3Dfree-the-pink-france&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=Instagram+campaign&amp;index=6&amp;md5=47dad9ee3a5b940414f63e51fe367bdd\">Instagram campaign<\/a>, which first featured hundreds of everyday objects dunked into pink paint and has since evolved into commissioned works of art celebrating the particular shade of pink (hex code #FF0083), has been viewed by tens of millions. The company\u2019s art publication can be found at the aptly named <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ff0083.com%2F%3Futm_medium%3Dorganic-referrals%26utm_campaign%3Dfree-the-pink-france&amp;esheet=52349864&amp;newsitemid=20201216005880&amp;lan=en-US&amp;anchor=ff0083.com&amp;index=7&amp;md5=1813392954c87e9403925c69523b4ac4\">ff0083.com<\/a>.\n<\/p>\n<p><b>About Lemonade<\/b><\/p>\n<p><i>Lemonade offers renters, homeowners, and pet health insurance in the United States, contents and liability insurance in Germany and the Netherlands, and renters insurance in France, through its full-stack insurance carriers. Powered by artificial intelligence and behavioral economics, Lemonade set out to replace brokers and bureaucracy with bots and machine learning, aiming for zero paperwork and instant everything. A Certified B-Corp, Lemonade gives unused premiums to nonprofits selected by its community, during its annual Giveback.<\/i><\/p>\n<p><i>Lemonade is currently available for most of the United States, Germany, the Netherlands and France and continues to expand globally.<\/i><\/p>\n<p><i>Stay in touch at @lemonade_inc or <a rel=\"nofollow\" href=\"mailto:press@lemonade.com\">press@lemonade.com<\/a><\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201216005880r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/<\/a><\/span><\/p>\n<p>\nLisa Horton<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Lemonade@astrskpr.com\">Lemonade@astrskpr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States Netherlands North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Management Technology Insurance Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/776967\/3\/Lemonade_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/847376\/3\/image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France \u00a0French authorities rule in favor of Lemonade, ending a decades-long monopoly over the color pink in the country\u2019s financial sector. NEW YORK &amp; AMSTERDAM&#8211;(BUSINESS WIRE)&#8211;Lemonade, the insurance company powered by artificial intelligence and behavioral economics, announced it has won a key ruling against Deutsche Telekom over the use of the color pink in France. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/ (Photo: Business Wire) Deutsche Telekom has owned the French trademark on the color pink, or magenta, in the field of financial services (known as \u2018class 36\u2019) since it registered this color-mark 25 years ago. No longer. In a ruling issued on December 15, 2020, French authorities &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-401206","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France \u00a0French authorities rule in favor of Lemonade, ending a decades-long monopoly over the color pink in the country\u2019s financial sector. NEW YORK &amp; AMSTERDAM&#8211;(BUSINESS WIRE)&#8211;Lemonade, the insurance company powered by artificial intelligence and behavioral economics, announced it has won a key ruling against Deutsche Telekom over the use of the color pink in France. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/ (Photo: Business Wire) Deutsche Telekom has owned the French trademark on the color pink, or magenta, in the field of financial services (known as \u2018class 36\u2019) since it registered this color-mark 25 years ago. No longer. In a ruling issued on December 15, 2020, French authorities &hellip; Continue reading &quot;Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T18:16:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/847376\/4\/image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France\",\"datePublished\":\"2020-12-16T18:16:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/\"},\"wordCount\":640,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20201216005880\\\/en\\\/847376\\\/4\\\/image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\\\/\",\"name\":\"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France - 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NEW YORK &amp; AMSTERDAM&#8211;(BUSINESS WIRE)&#8211;Lemonade, the insurance company powered by artificial intelligence and behavioral economics, announced it has won a key ruling against Deutsche Telekom over the use of the color pink in France. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201216005880\/en\/ (Photo: Business Wire) Deutsche Telekom has owned the French trademark on the color pink, or magenta, in the field of financial services (known as \u2018class 36\u2019) since it registered this color-mark 25 years ago. No longer. In a ruling issued on December 15, 2020, French authorities &hellip; Continue reading \"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-16T18:16:04+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/847376\/4\/image.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France","datePublished":"2020-12-16T18:16:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/"},"wordCount":640,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20201216005880\/en\/847376\/4\/image.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lemonade-wins-freethepink-case-against-deutsche-telekom-in-france\/","name":"Lemonade Wins #FreeThePink Case Against Deutsche Telekom in France - 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