{"id":401012,"date":"2020-12-16T09:17:32","date_gmt":"2020-12-16T14:17:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=401012"},"modified":"2020-12-16T09:17:32","modified_gmt":"2020-12-16T14:17:32","slug":"moonshine-university-reveals-top-spirits-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/moonshine-university-reveals-top-spirits-trends-for-2021\/","title":{"rendered":"MOONSHINE UNIVERSITY REVEALS TOP SPIRITS TRENDS FOR 2021"},"content":{"rendered":"

\nInsights include appeals to community, premium experiences, and hospitality
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LOUISVILLE, KY, Dec. 16, 2020 (GLOBE NEWSWIRE) — Experts at Moonshine University, the nation\u2019s premier educational distillery, have announced the top trends set to shape the spirits industry in 2021. Driven by the long-term effects of an on-going pandemic, this year\u2019s forecast is shaping up to be focused on authenticity in the form of appeals to community, premium experiences, and hospitality.<\/p>\n

\u2022 Back to the Backyard:<\/b> In times of crisis, consumers often look to spirits for comfort. Though the \u201ctried and true\u201d brands belonging to the largest producers have been getting most of the love lately, craft distilleries shouldn\u2019t be counted out just yet. With strong connections to their communities, smaller producers will find success in the New Year by utilizing hyperlocal approaches that spotlight regional expressions.<\/p>\n

\u201cIt\u2019s something we say all the time in our classes: \u2018own your own backyard,\u2019\u201d says Moonshine University\u2019s Director of Spirits Education, Colin Blake. \u201cThat\u2019s still the best move for craft distillers. Forget about expansion plans for now\u2014 focus on serving your community.\u201d<\/p>\n

Craft American whiskey provides a window into how brands are already using local appeal to create success. In Texas, for example, craft distilleries are making whiskey and bourbon with an authentically Texan flair. Dark and bold, these spirits are products of the unique environment in which they are produced. As experimentation across the United States continues, we anticipate more regionally distinctive spirits to crop up in 2021 with craft producers leading the fray.<\/p>\n

\u2022 The Premium Experience:<\/b> After a year of difficulties and robbed experiences, consumers are more likely than ever to indulge in premium spirits. The premiumization trend that has been seen in many categories over the past few years got a strong boost in 2020 that we expect to continue into 2021 as consumers seek authentic, elevated experiences from the comforts of home.<\/p>\n

\u201cSipping tequilas and mezcals will offer adventurous new taste experiences, while high-end gin and rums will be crucial for re-creating sophisticated bar-and-restaurant-worthy cocktails,\u201d says Blake.<\/p>\n

In 2021, consumers will also trend beyond small batch or single barrel releases and begin to take up more interest in experimental expressions of premium positioned products\u2014 think \u201cgrain-to-glass,\u201d creative secondary maturations, innovative mash bills, unique blends, and the like.<\/p>\n

\u2022 At-Home, But With A Hospitality Appeal:<\/b> With COVID-related limitations restricting the number of visitors to distilleries, bars, and restaurants, the industry has had to discover new ways to reach consumers\u2014 but with change comes fresh opportunities.<\/p>\n

\u201cNow we\u2019re almost a year into life under a pandemic, and consumer behavior has shifted,\u201d says Kevin Hall, Corporate Development, Moonshine University. \u201cHabits formed under this shared \u2018new normal\u2019 have been cemented. Consumers now expect their favorite businesses to offer curbside and delivery options\u2014 including distilleries.\u201d<\/p>\n

In many states, regulations have been relaxed to allow for formats friendly to current circumstances, but the permanency of these allowances is a matter of state and local governments\u2014 either way, our experts anticipate the trend will at least continue into 2021. In the meantime, distilleries are encouraged to be attentive to hospitality, even as their customers enjoy spirits at home.<\/p>\n

\u201cDistilleries need to be just as creative with contact-free delivery and to-go cocktails as they are with nurturing relationships between consumers and their brand,\u201d says Blake. \u201cThat authentic appeal to hospitality is so important for the longevity of that relationship.\u201d<\/p>\n

Of course, if 2020 has taught us anything it\u2019s that no one has a crystal ball. Whatever the rest of this year brings, the educators at Moonshine University will be standing by to help train and prepare spirits businesses for the future.<\/p>\n

\n To learn more about these insights, visit <\/i>
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\n moonshineuniversity.com\/2021-spirits-trends<\/i>
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\n or contact our team.<\/i>\n <\/p>\n

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\n ABOUT MOONSHINE UNIVERSITY:<\/b>\n <\/p>\n

\n Founded by David Dafoe in 2012, Moonshine University is the nation\u2019s premier educational distillery and the exclusive provider for the Kentucky Distillers\u2019 Association. Located in the heart of Bourbon Country, Moonshine University offers comprehensive, hands-on training and services to the distilling industry. As of 2020, graduates of its most popular class, the 6-Day Distiller Course, have gone on to successfully launch 186 distilleries worldwide and counting. For more information, visit <\/i>
\n moonshineuniversity.com<\/i>\n <\/p>\n

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