{"id":400267,"date":"2020-12-15T12:54:09","date_gmt":"2020-12-15T17:54:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=400267"},"modified":"2020-12-15T12:54:09","modified_gmt":"2020-12-15T17:54:09","slug":"spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\/","title":{"rendered":"SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">TORONTO, Dec.  15, 2020  (GLOBE NEWSWIRE) &#8212; Today, Canada&#8217;s largest spin studio, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4ypal30n8AyefXykW-F__SzLEKM4ik0vm6ueLZCBGY2jS2ZS7HlXM-0JsWSOX9jp\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>SPI<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XHixA16pp0IK1-zRSMBSuhw3NigPlaqLoSq-1CIWhiZOGMhYcnMw5ZAfsBLGqunD\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>N<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wkY_3LJYZhr2S7fHHVfl6wvZ4_d1BomHTQL0CEoRPln4Fx6Sirqgu0t5ETss87P7\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>CO<\/u><\/a>, announced the launch of its first home fitness bike, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SOcc-WliDkAy7qCwcPC2gRua63f-ubzTT0ghuq6qDwCdpFpoGgqnA-2j9Mfgsy0G\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>P<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OrOxODgFF5vAzykJtsebV23oP1ZjDhYrwiPELfmrgH0vqdzL8BGm0hC2Jk15ZOvXkCTzeugSRK0Qknre9dQyxA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>odi<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UIvYttDwsWpaXZsQboOY4y2vVgCK1J28pbXPntsAWeinanwSraVGPjkzZdoqhCy6\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>u<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HHGgKRWmfAOLtf2a6DYbw0S8b8nM9DQajQL97dfUm6wiCKK15kpfzvFCphHl6Dgu\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>m<\/u><\/a>, alongside connected fitness industry leader, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SdOkd3ZBi5ZEEtLbUzR-FQQU28mB1p3X6IIjUDTCdJurqy4ICsV8Y5kTErs0CpyP0YvZv2BhEm4Uu1_wFVkAig==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Echelon Fitness<\/a>. This relationship is set to usher in a new generation of fitness bikes featuring state-of-the-art technology that transforms workouts into unparalleled fitness experiences.<\/p>\n<p>Beginning today, the bike will be available for purchase online. Flagship retail locations are set to open in Spring 2021.\u00a0<\/p>\n<p>SPINCO operates 18 studio locations across Canada and has more than 150,000 members. This born-and-bred Canadian company has grown significantly every year since its founding in 2014, earning a reputation for cultivating a strong community of riders committed to physical and mental well-being.<\/p>\n<p>\u201cOur bike was created with our passionate riders in mind,\u201d said Michelle August, Founder of SPINCO. \u201cWhen you step inside a SPINCO studio, there is an unexplainable feeling that riders experience and we set out to recreate that raw experience at home with custom content created just for them. We believe that the result is a bike that is true to our brand and an exceptional addition to our in-studio programming.\u201d<\/p>\n<p>Podium will feature immersive content that is exclusively Canadian made and curated by SPINCO\u2019s top instructors from across the country. Additionally, riders will also have 24-7 access to the Echelon catalogue of live and on-demand workouts.<\/p>\n<p>While at-home fitness bikes have been exploding in Canada and the United States, SPINCO hopes to shine in the market and be a clear choice for riders. \u201cThere were no shortcuts when we created this product,\u201d said August. \u201cGreat steps were taken to ensure our bike was approachable, intuitive and met the needs of today\u2019s consumer. We have included key features that truly set us apart, including a 22-inch HD touch screen, 32 levels of electronically controlled resistance, best-in-class components and innovative aesthetics that are perfect for any rider.\u201d<\/p>\n<p>SPINCO would not have been able to make this bike a possibility without the support of Echelon.<\/p>\n<p>\u201cSPINCO came to us with a unique value proposition that truly excited our team,\u201d said Echelon Founder and CEO Lou Lentine. \u201cOur DNA is so similar, delivering incredible fitness that drives brand love and a sense of true community. The commitment to their clientele pushes them to keep innovating and we know that dedication will make their at-home product an incredible success.\u201d<\/p>\n<p>SPINCO is devoted to having close ties to the communities in which it operates. With each studio, the brand works with several local charities, initiatives and fundraisers to do its part. As SPINCO launches its new bike, these charitable components only become more important.<\/p>\n<p>\u201cThis launch is a natural extension of our brand and we owe this milestone to our incredible community of riders,\u201d said August. \u201cWe hope to showcase our gratitude by partnering with local charities including <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7mxIRGMW1cZkquqM5nrUZntpxS8IEEukyMVDGLmSDplHncVp8bJ7yEYV-XCPfjbB7jC6OPIrZVongJzHAULjo0wWsh4K3LwJzsAaoBPui30=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Baycrest Foundation<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5heRFphWKhVjYAwtUKBQSfeoq8k-d1R1lwiuxF-YxbhYPx-fXifa8BZPFXf94QpO7vUBkx8B3ORp1IDX1E6fTBWcZa1o-OoCyHkCBawdYuHw0c372P1r3bUemmnucvLc\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Ronald McDonald House Charities<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VQusUG9oDUIh9hXPtjhubvl1wFArhtUnKJ3rUY0OHcA_1BaAZMs3ww0pDn69-hr_41P9TN0nO7cQ6MHWj2ZbujAWpHmKU4Qpuh0egF6JepQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Montreal <\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YyyCamv5T1UQ7iANgRQLtCHx7g3M64cjfmnz_L8lv1-w2Gq_HAY8JJcg629I9neePKOfR1namLrLsPvvIpAG4A==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>e<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XI0cjCrG5zscuUN5hrySqbc5FAvH9Akc56ai2T2JETki9ExG97TffUBRtwKezmazHc_jw5tAekIG9mPwEecNhg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>n<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_PSh13R8z2rv19fXNbJ8NR_osImNucGOTaKhpEDTFsEq5fp0ZbHpBLQZ0tqmk2RtlFmTvvv6xMcfX_KNodF6T1fdkcwl0RWBk88Ka1yuYp4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u> Action<\/u><\/a>, where we will donate a percentage of each bike sold to combatting important issues in our neighbourhoods. Customers will have the option to choose which charitable initiative they would like to support at checkout.\u201d<\/p>\n<p>The SPINCO bike will be available exclusively at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Us-hSoBiiWBnAze8JBvdTf-3W8TW8Uwu0M1wFcceFLa6dMmwOG4C6-n8yKr3l1qa30rJTTqlWoxDGRv-ChdFpA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.s<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TecLhxDfzwQw-gOJ2t1Bmn7Ynxhlm5jjgGnv89fU2ZhTI7eqB0ZLGSzPWeptVPUWjeIK5vFo_qO97sjTnrs_Aw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>p<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oLMNNcNqypK2Iq7yoRi7lTwCUH_1-DHC0zkbpqHEgbi5roXDZgDP_SLhVU_uJuslTALirZs-lBL2GKUHdDUXxg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>in<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=t30BCT2hrEZ1U6W3CvQj_AdE8eNLbEvcKP1conCFlYdr2Xs-SgzxGztRpzOC9PbrY7zam1IL21Lw4E0Ia4aIww==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>c<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tgWY20iO2aqqb63sdUruAhmpwBqst5nAWmsFUk32ES55jI3AIqqo2Q9ut3HlrXYfeI0bhYlM0rn2JfT9AwtYCg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>opod<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=k2aELusoLIl3M6_vMqW7M_bqFPxXaeUm0vxhVnX6OyKHedpdZJjXokcIfu8gOYxa4obrnNicOCIIrrTxRHTu_g==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>i<\/u><\/a><u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uHHIzQPIw4lHOzmrRbU8ZndtscW4Zn-3W2ncwZQDLYHTOHhHmZXvD0_M4gKt19Vv3v9e39WAuLXJKkhc6C_dbQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">um.com<\/a><\/u>\u00a0for $1999.00 with guaranteed delivery in Spring 2021.<\/p>\n<p>\n        <strong>About SPINCO: <\/strong>\n      <\/p>\n<p>SPINCO is a business specializing in spin classes across Canada. With over 18 locations, SPINCO has built communities in Ontario, British Columbia, Quebec, New Brunswick, and Nova Scotia. It is SPINCO\u2019s mission to empower and inspire its community. We are in the business of revolutionizing lives and know that our work is never done. We believe that strength comes from within, but that we are stronger as one. Our aim is to infuse our community with a positive, never-quit attitude, which reaches far beyond the doors of our studios. This is our culture. We believe in it. We live it. We breathe it. It\u2019s who we are.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yioPd9-orJaax0pPKmjD9ssxY36bxY6f1hT5tHMMLGjw_myQzCxR-RU4rkHbDYFV8eOIIHsdB45kL35jyM81Ow==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>https:\/\/www.<\/u><br \/>\n        <\/a><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-xV6fUKSz8AHtfLnRUeoJ0Oq1Bq7lVDRZmnfcJ408v-Az_8F1LyfKjox8ypDs4iu\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>s<\/u><br \/>\n        <\/a><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=58CdBo7fLLJGNQNbAGonUfYqQp13mrk58ZPRuzbCUcdCy5B8jXyWojULwnSmgArdduFXvThJltHuHQNOTRwB5w==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>pinco.ca\/<\/u><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <strong>ABOUT ECHELON FITNESS<\/strong>\n      <\/p>\n<p>Echelon Fitness has been revolutionizing at-home connected fitness since debuting its first Connect Bike in 2017. What began as a mission to make healthy living attainable and accessible to all evolved into a line of innovative fitness solutions\u2014as well as a thriving community. Ranging from sophisticated indoor cycling bikes, to touch-screen fitness mirrors and more, every product boasts a thoughtful design and state-of-the-art technology, enabling people to exercise how they want, when they want and with who they want. By leveraging The Echelon Fit App and United Membership, members gain access to a variety of live and on-demand classes led by down-to-earth fitness instructors. Members can also use the app to track their performance against Echelon\u2019s live leaderboard and overall progress, all while enjoying some healthy competition.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yioPd9-orJaax0pPKmjD9tf55nqTmt3wlFKjGf_3Dx4tM078-t0qf5bCqah0N45Bc6AoqL4vcolhVSqbRWks-daMnJ6z0iu2cEDkH0KA_rQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/\/echelonfit.c<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=37x4srHQP-4sR_oOKhKNevktMmYEIZT4trn_4hI7SKGl82S6MqIBCTuWEiXfru8G\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>o<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ah0MSqoNVUoDCm2Jn6oC-Y5rJelxqgIcCR845cw3lisYoty9ITSJdzlcN9UuOx14BntGGralbIjcrtLbnWsVlw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>m\/<\/u><\/a><\/p>\n<p>\n        <strong>For all media inquiries, please email:<\/strong><br \/>\n        <br \/>PR@SPINCO.CA<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMjcwMCMzODgyODIxIzIyMDU4MTM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/31232f0b-4011-44cd-9c6d-fbf1f85fa4b5\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO, Dec. 15, 2020 (GLOBE NEWSWIRE) &#8212; Today, Canada&#8217;s largest spin studio, SPINCO, announced the launch of its first home fitness bike, Podium, alongside connected fitness industry leader, Echelon Fitness. This relationship is set to usher in a new generation of fitness bikes featuring state-of-the-art technology that transforms workouts into unparalleled fitness experiences. Beginning today, the bike will be available for purchase online. Flagship retail locations are set to open in Spring 2021.\u00a0 SPINCO operates 18 studio locations across Canada and has more than 150,000 members. This born-and-bred Canadian company has grown significantly every year since its founding in 2014, earning a reputation for cultivating a strong community of riders committed to physical and mental well-being. \u201cOur bike was created &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-400267","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TORONTO, Dec. 15, 2020 (GLOBE NEWSWIRE) &#8212; Today, Canada&#8217;s largest spin studio, SPINCO, announced the launch of its first home fitness bike, Podium, alongside connected fitness industry leader, Echelon Fitness. This relationship is set to usher in a new generation of fitness bikes featuring state-of-the-art technology that transforms workouts into unparalleled fitness experiences. Beginning today, the bike will be available for purchase online. Flagship retail locations are set to open in Spring 2021.\u00a0 SPINCO operates 18 studio locations across Canada and has more than 150,000 members. This born-and-bred Canadian company has grown significantly every year since its founding in 2014, earning a reputation for cultivating a strong community of riders committed to physical and mental well-being. \u201cOur bike was created &hellip; Continue reading &quot;SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T17:54:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMjcwMCMzODgyODIxIzIyMDU4MTM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market\",\"datePublished\":\"2020-12-15T17:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/\"},\"wordCount\":814,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODExMjcwMCMzODgyODIxIzIyMDU4MTM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spinco-and-echelon-to-unveil-spincos-first-connected-bike-to-home-market\\\/\",\"name\":\"SPINCO and Echelon to Unveil SPINCO\u2019S First Connected Bike to Home Market - 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