{"id":400217,"date":"2020-12-15T11:38:09","date_gmt":"2020-12-15T16:38:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=400217"},"modified":"2020-12-15T11:38:09","modified_gmt":"2020-12-15T16:38:09","slug":"2021-will-redefine-the-21st-century-according-to-fjord-trends-2021-report-from-accenture-interactive-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/2021-will-redefine-the-21st-century-according-to-fjord-trends-2021-report-from-accenture-interactive-2\/","title":{"rendered":"2021 Will Redefine the 21st Century, According to “Fjord Trends 2021” Report from Accenture Interactive"},"content":{"rendered":"
\n

Canada NewsWire<\/p>\n<\/p><\/div>\n

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\n Annual report finds as 2020 forced the world to re-examine how it lives, works and plays, 2021 will see seven trends emerge that map out new, hopeful territory for businesses, consumers and society <\/i>\n <\/p>\n

\n NEW YORK<\/span>, Dec. 15<\/span>,\u00a0<\/b>2020 \/CNW\/ – As the COVID-19 crisis redefines how economies and society as a whole function, human ingenuity has sparked a wave of innovation set to be the blueprint for the decades to come, according to a new report from Accenture (NYSE: ACN). <\/p>\n

“Fjord Trends 2021<\/a>” \u2014 the fourteenth in a series of annual reports from Accenture Interactive’s global network of designers and creatives \u2014 found that organizations will have the opportunity to map out new territory as they embrace new strategies, services and experiences to meet evolving human needs.<\/p>\n

“Throughout history, after a global crisis, a new era of thinking begins,” said Mark Curtis<\/span>, head of innovation and thought leadership for Accenture Interactive. “As we look to the future, a wealth of potential worlds opens up in front of us. Some are scary, some are exciting, and all of them are largely unexplored. What we do now will define the rest of the century. Businesses have the ultimate permission and space to think and do differently.” <\/p>\n

The annual report found that the pandemic has brought clarity and surprises alongside its chaos and tragedies. It has highlighted what is important to people and inspired community spirit and at-home innovators. As a result, a\u00a0brand new set of challenges has emerged for businesses: how to respond from operational as well as communication perspectives;\u00a0how to\u00a0meet consumers’ constantly changing expectations; and how to\u00a0stretch their empathy\u00a0\u2014\u00a0all while\u00a0fighting for survival\u00a0in a precarious economy. <\/p>\n

Providing practical advice on how organizations can help shape the 21st<\/sup> century renaissance, Fjord Trends 2021<\/i> examines seven emerging trends expected to shape business, consumer behavior and society:<\/p>\n

    \n
  1. \n Collective displacement:<\/b>\u00a0How and where people experience things changed in 2020, leaving them with a shared sense of displacement as we collectively seek new ways and places to do the things we need and love to do. How we work, shop, learn, socialize, parent and take care of our health has changed for many of us, and brands need to seek new ways and offer new experiences to interact with people. <\/li>\n
  2. \n Do-it-yourself innovation: <\/b>Innovation is increasingly being driven by people’s talent for coming up with new ways, or “hacks,” to deal with their challenges, from the home worker using their ironing board as a standing desk to the parent-turned-teacher. Technology plays a new role \u2014 as facilitator for people’s ingenuity and as a result,\u00a0people’s creativity is shining through.\u00a0With individuals from politicians to personal trainers repurposing platforms like TikTok and video games to stage concerts and get important messages out. Everyone wants better solutions, but the era in which a brand was expected to create a finished solution is transitioning to one where brands are creating the conditions for personal innovation.\u00a0 <\/li>\n
  3. \n Sweet teams are made of this:<\/b>\u00a0Those who work remotely now live at the office, which is having a huge effect on the reciprocal agreement between employer and employee and the many assumptions around it \u2014\u00a0such as who has final say over what people wear for a work-related video call in their own homes or whose responsibility it is to preserve home-workers’ right to privacy. Even with the promise of widespread vaccination on the horizon, a permanent shift has taken place in the relationship between people and their work and between employers and their teams.\u00a0The future won’t be one-size-fits-all \u2014 a lot of prototyping in the world of work can be expected for some time to come. <\/li>\n
  4. \n Liquid infrastructure:<\/b>\u00a0Because the way people acquire products and engage with services has been displaced, organizations have had to rethink the supply chain and the use of all their physical assets and focus on points of delight \u2014 such as the immediate gratification many took for granted in store \u2014 in the last few feet before purchase. This requires that companies build agility and resilience across their organization so they can adapt quickly to change. Expect more change to come, often driven by sustainability. <\/li>\n
  5. \n Interaction wanderlust:<\/b>\u00a0People are spending much more time interacting with the world via screens and, as a result, have noticed a certain ‘sameness’ caused by templated design in digital experiences. Organizations must reconsider design, content, audience and the interaction\u00a0between them to inject greater excitement, joy and serendipity into screen experiences. <\/li>\n
  6. \n Empathy challenge:<\/b>\u00a0People care deeply about what brands stand for and how they express their values. The pandemic has shone a light on many broken and unequal systems across the world \u2013 from access to healthcare to equality. As a result, companies must work hard to manage the narratives that shape their brands, prioritizing the subjects that matter most to them and building their behaviors around those subjects. <\/li>\n
  7. \n Rituals lost and found:<\/b>\u00a0The cancelation and disruption of rituals \u2014 from celebrating birth to bidding farewell in death and everything in between \u2014 have had a significant impact on the greater collective’s well-being. This trend points to the prime opportunity companies have to help people in their search for meaning through new rituals that bring joy and comfort.\u00a0It starts with understanding the blank space left by a lost ritual and designing the right thing to take its place.\u00a0\u00a0<\/li>\n<\/ol>\n

    “Innovation doesn’t start with technology, but as we’ve seen over the past year, it can be a powerful tool to augment human ingenuity \u2014 even out of chaos,” said Brian Whipple<\/span>, group chief executive of Accenture Interactive. “The next year should be one defined by hope. We’ve witnessed \u2013 and been part of \u2013 great changes in our society. These trends are a blueprint for how we think and what we do next \u2014 what we take with us and what we leave behind. We can do better and people deserve better.”<\/p>\n

    Each year, Accenture Interactive crowdsources trends in business, technology and design for the coming year from its global design network of 2,000+ creatives in more than 40 locations. Fjord Trends 2021 focuses on how people, organizations and brands are meeting human needs. To read the report, visit: accenture.com\/fjordtrends21<\/a>\u00a0and discuss on Twitter #FjordTrends.<\/p>\n

    \n About Accenture<\/b>
    \n
    Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services \u2014 all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at\u00a0    www.accenture.com<\/a>.<\/p>\n

    Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by\u00a0Ad Age<\/i>\u00a0and has been named a Most Innovative Company by\u00a0Fast Company<\/i>. To learn more, follow\u00a0us\u00a0@AccentureACTIVE<\/a>\u00a0and visit\u00a0www.accentureinteractive.com<\/a>.<\/p>\n

    \n This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.<\/i>\n <\/p>\n

    \n Copyright \u00a9 2020 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.<\/i>\n <\/p>\n

    SOURCE Accenture<\/p>\n<\/p><\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Canada NewsWire Annual report finds as 2020 forced the world to re-examine how it lives, works and plays, 2021 will see seven trends emerge that map out new, hopeful territory for businesses, consumers and society NEW YORK, Dec. 15,\u00a02020 \/CNW\/ – As the COVID-19 crisis redefines how economies and society as a whole function, human ingenuity has sparked a wave of innovation set to be the blueprint for the decades to come, according to a new report from Accenture (NYSE: ACN). “Fjord Trends 2021” \u2014 the fourteenth in a series of annual reports from Accenture Interactive’s global network of designers and creatives \u2014 found that organizations will have the opportunity to map out new territory as they embrace new strategies, … <\/p>\n

    Continue reading “2021 Will Redefine the 21st Century, According to “Fjord Trends 2021” Report from Accenture Interactive”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-400217","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n2021 Will Redefine the 21st Century, According to "Fjord Trends 2021" Report from Accenture Interactive - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/2021-will-redefine-the-21st-century-according-to-fjord-trends-2021-report-from-accenture-interactive-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 Will Redefine the 21st Century, According to "Fjord Trends 2021" Report from Accenture Interactive - 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