{"id":400101,"date":"2020-12-15T10:03:09","date_gmt":"2020-12-15T15:03:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=400101"},"modified":"2020-12-15T10:03:09","modified_gmt":"2020-12-15T15:03:09","slug":"total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\/","title":{"rendered":"Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">MINNEAPOLIS, Dec.  15, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_CSf_B3-3qhLghS8slWMdk2NRWozutqEEQtCp39KyMgoO9fXUnOBlI8yoeXjOWk42MXoPm_RXVqzOrZT3l-8qQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Total Expert<\/u><\/a>, the leading marketing and customer-engagement technology platform for banks and lenders, today launched <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_CSf_B3-3qhLghS8slWMdlgfW9zCSrS7Vui4_EYImWXtUnKyCnqokFwWAZQi4AitKE9vHHFiKQxYvBaFqm3z7pn2CSWCozQToxehvqzxabb9wDKRi-SIdMzFpESoErIHnL8ywaglqb9ewbbd6ngizw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Total Expert for Wholesale<\/u><\/a> to power mortgage lenders adding or growing market share in the wholesale channel.<\/p>\n<p>This is a milestone in Total Expert\u2019s vision to help mortgage lenders attract, engage, and retain customers equally across retail, direct, and wholesale channels.<\/p>\n<p>\u201cWith wholesale market share growing 40% in the last five years, lenders can now diversify into this channel faster with Total Expert,\u201d said Total Expert Founder and CEO Joe Welu. \u201cWholesale lenders use Total Expert to build stickier broker partnerships, empower brokers to close more loans, and foster customer relationships that last a lifetime.\u201d<\/p>\n<p>Total Expert keeps wholesale lenders safe with world-class compliance while giving broker salesforces creative freedom on customer marketing and engagement. It also helps lenders:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:6pt\">\n          <strong>Grow market share<\/strong> with data and marketing automation that lets brokers understand and engage on each customer\u2019s needs and life events.<\/li>\n<li>\n          <strong>Provide brokers lender-branded tools<\/strong> to engage and retain customers with customizable journeys and pre-built content.<\/li>\n<li>\n          <strong>Strengthen broker relationships<\/strong> with personalized communications to active brokers about tools and content they need to grow their business.<\/li>\n<li>\n          <strong>Close more loans<\/strong> by automating customer recapture and retention campaigns on behalf of brokers.<\/li>\n<li style=\"margin-bottom:6pt\">\n          <strong>Ensure compliance<\/strong> by consolidating brand- and regulatory-approved marketing materials and campaigns.<\/li>\n<\/ul>\n<p>\u201cBrokers and the wholesalers who power them now serve almost 15% of U.S. mortgage customers,\u201d added Welu. \u201cTotal Expert will relentlessly help wholesalers and brokers grow and retain these customer relationships for life.\u201d<\/p>\n<p>For more information on the Total Expert Wholesale solution, please visit: <u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vI4BZudVGAG_GbZvfrRbMhCYB_hSLNAYIBtqeaiGR68eoGMdDGWP-SZMKzhAc--dS-7XJQK1oZ0K2DQfQVpDyQl14eAuqR4PMzXYDtPp-HQRGmHXEdkvZdjFz1S5_9aOa0vnCxMib40tJ9DQOuoZDMA3xn7_Ar5iSsDqpfPy2KlmIMqKUYEO00VV7xAyjAed\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/info.totalexpert.com\/total-expert-wholesale-marketing<\/a><\/u><\/p>\n<p>\n        <strong>About Total Expert<\/strong>\n      <\/p>\n<p>Total Expert is a fintech software company that built the first experience platform purpose-built for the modern financial institution. The platform enables sales and marketing teams to leverage data to seamlessly deliver products and services relevant to each customer based on their financial goals. Total Expert focuses on the unique compliance needs of financial services organizations that must integrate industry-specific data and applications to deliver a cohesive experience across the customer lifecycle.<\/p>\n<p>In 2020, Total Expert was named the top mortgage lead management and CRM provider in customer satisfaction and lender loyalty in the STRATMOR Group survey. For more information visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4h8F31m5jIoowrMax6fj7l17NSLNzWEfakqqGvgXcwq7shs7vhp-foIHT9OF4EsahQkq0ggAsFiWbCJwiar8O9_4qC1pztP85mg-XybxQ7Ry1eUXFTfLU1ymNQQubj90hubhWG_fI4yKwIZWCuaHtwxes9hg5ob0Zi5V8VNbsnE-EM5LRmCNYWJCrPjVE3zJ\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>totalexpert.com<\/u><\/a>.<\/p>\n<p>\n        <strong>Media Contact: <\/strong>Jack McHugh, jack@propllr.com<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMjAxNSMzODgwOTE5IzIxODM4ODA=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/444e3f59-41d3-426c-af6d-95205ac7b986\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MINNEAPOLIS, Dec. 15, 2020 (GLOBE NEWSWIRE) &#8212; Total Expert, the leading marketing and customer-engagement technology platform for banks and lenders, today launched Total Expert for Wholesale to power mortgage lenders adding or growing market share in the wholesale channel. This is a milestone in Total Expert\u2019s vision to help mortgage lenders attract, engage, and retain customers equally across retail, direct, and wholesale channels. \u201cWith wholesale market share growing 40% in the last five years, lenders can now diversify into this channel faster with Total Expert,\u201d said Total Expert Founder and CEO Joe Welu. \u201cWholesale lenders use Total Expert to build stickier broker partnerships, empower brokers to close more loans, and foster customer relationships that last a lifetime.\u201d Total Expert keeps &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-400101","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MINNEAPOLIS, Dec. 15, 2020 (GLOBE NEWSWIRE) &#8212; Total Expert, the leading marketing and customer-engagement technology platform for banks and lenders, today launched Total Expert for Wholesale to power mortgage lenders adding or growing market share in the wholesale channel. This is a milestone in Total Expert\u2019s vision to help mortgage lenders attract, engage, and retain customers equally across retail, direct, and wholesale channels. \u201cWith wholesale market share growing 40% in the last five years, lenders can now diversify into this channel faster with Total Expert,\u201d said Total Expert Founder and CEO Joe Welu. \u201cWholesale lenders use Total Expert to build stickier broker partnerships, empower brokers to close more loans, and foster customer relationships that last a lifetime.\u201d Total Expert keeps &hellip; Continue reading &quot;Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T15:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODExMjAxNSMzODgwOTE5IzIxODM4ODA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel\",\"datePublished\":\"2020-12-15T15:03:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/\"},\"wordCount\":393,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODExMjAxNSMzODgwOTE5IzIxODM4ODA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/total-expert-extends-industry-leading-marketing-tech-to-power-fast-growing-wholesale-mortgage-channel\\\/\",\"name\":\"Total Expert Extends Industry-Leading Marketing Tech to Power Fast-Growing Wholesale Mortgage Channel - 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