{"id":399246,"date":"2020-12-14T12:03:20","date_gmt":"2020-12-14T17:03:20","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=399246"},"modified":"2020-12-14T12:03:20","modified_gmt":"2020-12-14T17:03:20","slug":"firesmart-bc-announces-mascot-ember-the-firesmart-fox","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/firesmart-bc-announces-mascot-ember-the-firesmart-fox\/","title":{"rendered":"FireSmart BC announces mascot: Ember the FireSmart Fox"},"content":{"rendered":"

\nName chosen after nationwide online contest
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Victoria, BC, Dec. 14, 2020 (GLOBE NEWSWIRE) — FireSmart BC welcomes a new member to the team: Ember the FireSmart Fox!<\/p>\n

Ember is a fun, fictional fox mascot whose image will become part of FireSmart messages, activities and events.\u00a0<\/p>\n

The name Ember was determined through an online contest that encouraged Canadians to submit suggestions. The winning entry was submitted by Arlene Steward of Swansea Point, B.C., who was the first of more than 50 Canadians (across every province and territory), and one of more than 500 contest participants, to suggest Ember.<\/p>\n

Ember is an effective messenger because of her unique characteristics that include alertness, adaptability, intelligence and community-mindedness. Ember\u2019s primary job is to educate the public about how to apply FireSmart principles to their homes, properties and neighbourhoods to increase wildfire resiliency.<\/p>\n

\u201cIn an effort to spread awareness about our brand and programs, we\u2019ve worked with FireSmart Canada to develop a fox mascot to help further engage and connect with the public,\u201d says Kelsey Winter, FireSmart BC program lead and chair of\u00a0the BC FireSmart Committee. \u201cEmber will serve as a key tool to help us communicate to BC residents the importance of adopting FireSmart principles and best practices.\u201d<\/p>\n

FireSmart BC is a partner of FireSmart Canada, which leads the development of resources and programs designed to empower the public and increase community resilience to wildfire across Canada.\u00a0<\/p>\n

To learn more about Ember, get to know some of our contest participants, and read about their FireSmart experiences, visit www.firesmartfox.ca<\/a>.<\/p>\n

\n \u00a0<\/b>\n <\/p>\n

\n About the BC FireSmart Committee:<\/b>\n <\/p>\n

The BC FireSmart Committee was initiated by the BC Wildfire Service in May 2017 to provide greater direction for wildfire prevention activities and better integration of the seven FireSmart disciplines throughout the province \u2014 based on the FireSmart Canada model.\u00a0<\/p>\n

Members of the committee include the BC Wildfire Service, the Office of the Fire Commissioner, the Union of B.C. Municipalities, the Fire Chiefs\u2019 Association of B.C., Emergency Management BC, the Forest Enhancement Society of B.C. and the First Nations\u2019 Emergency Services Society of B.C., Indigenous Services Canada, Ministry of Forests, Lands, Natural Resource Operations and Regions and Rural Development – Regional Operations, Parks Canada, and B.C. Parks.<\/p>\n

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Resources:<\/p>\n

FireSmart BC website: https:\/\/firesmartbc.ca\/<\/a><\/p>\n

FireSmart BC Twitter: https:\/\/twitter.com\/BCFireSmart<\/a>\u00a0<\/p>\n

FireSmart BC Facebook: https:\/\/www.facebook.com\/firesmartbc<\/a>\u00a0<\/p>\n

FireSmart BC Instagram: https:\/\/www.instagram.com\/firesmartbc\/<\/a>\u00a0<\/p>\n

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\n Media Contact:\u00a0<\/b>\n <\/p>\n

Danica Gallaher\u00a0<\/p>\n

VP Communications and Public Relations<\/p>\n

SitePartners<\/p>\n

\n danica@sitepartners.ca<\/a>\u00a0<\/p>\n

604 613-4480<\/p>\n

\n \u00a0<\/b>\n <\/p>\n

\n About FireSmart Canada:<\/b>\n <\/p>\n

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\n <\/b>FireSmart\u00ae\u00a0Canada is the national program\u00a0committed to helping Canadians reduce their wildfire risk.\u00a0Through publications, programs, outreach training, and workshops, FireSmart\u00a0Canada\u00a0provides tools for Canadians to become proactive in reducing the risk of wildfire to their homes and neighbourhoods. FireSmart programs and products are supported by organizations such as the Institute for Catastrophic Loss Reduction, the National Fire Protection Association and The Co-operators. For more information visit\u00a0www.firesmartcanada.ca<\/b><\/a>.<\/p>\n

\u00a0<\/p>\n

\n Media Contact:<\/b>\n <\/p>\n

\n
Laura King<\/p>\n

National communications advisor<\/p>\n

FireSmart Canada<\/p>\n

\n laura.king@firesmartcanada.ca<\/a>\n <\/p>\n

m: 289-838-5158<\/p>\n

\n Attachment<\/strong>\n <\/p>\n