{"id":399136,"date":"2020-12-14T10:03:18","date_gmt":"2020-12-14T15:03:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=399136"},"modified":"2020-12-14T10:03:18","modified_gmt":"2020-12-14T15:03:18","slug":"farmstead-reaches-key-online-grocery-profitability-milestone","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/","title":{"rendered":"Farmstead Reaches Key Online Grocery Profitability Milestone"},"content":{"rendered":"<h2>\nSan Francisco hub now contribution-margin positive &#8211; proprietary Grocery OS software for inventory management and order picking\/packing\/delivery helped Farmstead reach this goal much faster than competitors<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">SAN FRANCISCO, Dec.  14, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tZOJpDfR1BoxhdP_dnn22uC70TbeNAWQQdATmTlYtIsvzsg2h5D7JlPYUY3doSDqbxRYpVf-0C6yc8oe_peItw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Farmstead<\/u><\/a>, the first online grocer to offer fresh, high-quality groceries, delivered for free,\u00a0at better prices than local supermarkets, announced today that it is now contribution-margin positive in its San Francisco hub (meaning the service is profitable on a per-order basis). Farmstead achieved this milestone without markups, service fees or delivery fees, and in the most competitive and highest-cost market in the US.<\/p>\n<p align=\"left\">The keys to keeping Farmstead\u2019s operating costs low have been:<\/p>\n<ul type=\"disc\">\n<li>Buying wholesale, selling retail, which allows for margins without fees or excessive markups.<\/li>\n<li>Utilizing microwarehouses (dark locations), which have a delivery radius of 50 miles v. 5 miles for traditional stores and cost 1\/10th as much to build.<\/li>\n<li>Its proprietary Grocery OS software for automatically procuring inventory while cutting food waste, and orchestrating order picking\/packing\/delivery to ensure cost-effective, reliable daily operations.<\/li>\n<\/ul>\n<p align=\"left\">Since March, Farmstead\u2019s average basket size has doubled, while it\u2019s continued to perfect its Grocery OS software platform. This increase in revenue and efficiency, and decrease in costs driven by software and data, helped Farmstead reach this important profitability milestone. The news comes on the heels of Farmstead\u2019s Series A funding <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oyTvlI43oDe0ypP6LggjYfzn0pdxstRvCmfFZ54xC4K_UojIKermdZzbs-kWKSKfAkpq5Eo7mPJnD2H2U8_oiilKiqE40Re3FeG8KuB7xGNgXTFnZtT_5KgNsdjktyTla6FdT6lJqzoaNpORDGtWR2wJkxeKYB1GZuga-Ezy8StcyB1BlmwuK4FiFr_3SLnANVeVF07dcEGO2NeU23nRou9FKjRV6g0ssECbI4_WH8MCMkxciE69xYbgm3XVkMgwbrZmkqDj_FL-J7whgjdW9scqb6WqM8HzESpXjcNcPCQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>announcement<\/u><\/a>, and its expansion to both Charlotte and Raleigh-Durham, NC. Farmstead plans to expand to at least 14 more markets in 2021.<\/p>\n<p align=\"left\">\u201cThe key to our becoming contribution-margin positive at this early stage has been our ability to programmatically predict our immediate future and also be hyper-efficient in our operations,\u201d said Pradeep Elankumaran, Cofounder and CEO of Farmstead. \u201cWhen you sell perishable products online, higher volume usually means higher losses and negative profits. In contrast, Farmstead\u2019s Grocery OS stack helps cut perishable food waste to best-in-class, single-digit numbers, and transforms higher volume into lower pick and delivery costs. This means we reach per-order profitability faster. If we can do this in the expensive Bay Area market in under two years, we believe we can reach per-order profitability within one year in our expansion markets, where our operating costs are much lower. No other grocery e-commerce startup is taking this approach.\u201d<\/p>\n<p align=\"left\">\n        <strong>About Farmstead<\/strong><br \/>\n        <br \/>Farmstead is the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets. Using AI technology, Farmstead has reinvented the grocery buying experience and rewired how food moves across the country, to significantly reduce food waste and fulfill its mission of making high quality, locally sourced food accessible to everyone. Visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5jlrgxRqYl8pNpjqnGXA3cMbiH5CT8fd2Xvo08sQUbnVt0A-J1J4l0QtvH4ivAOhinNq6YZAI-egI4RTrTBztQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=F_AEbwSYcMIDfiKcyXZpjZy_WhKXS1y6g3DP6ZRTXyrgpTppZZ2k3bYjD_PRdXHODtjJaOKM7yZom0629KAHYd1rWW1HfaxVD-Sn5Z1wYW8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>\/www.farmsteadapp.com<\/u><\/a> or follow @<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=h9olHmcjUgJGbQ7ivmEPbLJHfnk0I94fi0Su4DwuG60sznAAoMTLOeIuNGfuKPnFR66_C54YXN_RzQNwr7Fg_xiEME-U4Wf_hOUG7X5J2g8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>farmsteadapp<\/u><\/a>.<\/p>\n<p align=\"left\">\n        <strong>Media contact:<\/strong><br \/>\n        <br \/>Michelle Faulkner<br \/>617-510-6998<br \/><u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=y05CGdDS83ip_vwb0Zj06QFlIBAKv4cPSmhr2DJT2EfssDS1j8EimMvDEL-aSYqF3-SYONg6KNK0y1dMgBgZw7aWj2hSLwzRtyD2ubLCzcI=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">michelle@big-swing.com<\/a><\/u>\ufeff<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5jlrgxRqYl8pNpjqnGXA3YlCvGpyqyvIeMpLkUYXGaSuJNvzImha3HeD0NFiiSf9cfENMZGj6j1yLI1Ai83f6eh4_cTwPeP4Skj7y0uasaQ6GErt3YIBnMHtr4ZtbmFMjCyOlbChNfnVnJvys8Su9dY9ELCK7w5YLYyf_lr5M5ofn1h8Ie-Xw0OVDyiRcXC5QPyInPmQs1NXneJl-FGlh9MBb-VxI7YaGjne05S3RnMxzlLtG6WDC4sB7HlSwIe2SL9967ewNkeixvWWK7Ntaw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/eb1834a6-cb34-4ae8-8402-a11a1db5bd9a<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/b025f0df-1176-4117-b699-6ca0477593fa\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco hub now contribution-margin positive &#8211; proprietary Grocery OS software for inventory management and order picking\/packing\/delivery helped Farmstead reach this goal much faster than competitors SAN FRANCISCO, Dec. 14, 2020 (GLOBE NEWSWIRE) &#8212; Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free,\u00a0at better prices than local supermarkets, announced today that it is now contribution-margin positive in its San Francisco hub (meaning the service is profitable on a per-order basis). Farmstead achieved this milestone without markups, service fees or delivery fees, and in the most competitive and highest-cost market in the US. The keys to keeping Farmstead\u2019s operating costs low have been: Buying wholesale, selling retail, which allows for margins without fees or excessive markups. Utilizing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Farmstead Reaches Key Online Grocery Profitability Milestone&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-399136","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"San Francisco hub now contribution-margin positive &#8211; proprietary Grocery OS software for inventory management and order picking\/packing\/delivery helped Farmstead reach this goal much faster than competitors SAN FRANCISCO, Dec. 14, 2020 (GLOBE NEWSWIRE) &#8212; Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free,\u00a0at better prices than local supermarkets, announced today that it is now contribution-margin positive in its San Francisco hub (meaning the service is profitable on a per-order basis). Farmstead achieved this milestone without markups, service fees or delivery fees, and in the most competitive and highest-cost market in the US. The keys to keeping Farmstead\u2019s operating costs low have been: Buying wholesale, selling retail, which allows for margins without fees or excessive markups. Utilizing &hellip; Continue reading &quot;Farmstead Reaches Key Online Grocery Profitability Milestone&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T15:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Farmstead Reaches Key Online Grocery Profitability Milestone\",\"datePublished\":\"2020-12-14T15:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/\",\"name\":\"Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\",\"datePublished\":\"2020-12-14T15:03:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\",\"contentUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/farmstead-reaches-key-online-grocery-profitability-milestone\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Farmstead Reaches Key Online Grocery Profitability Milestone\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/","og_locale":"en_US","og_type":"article","og_title":"Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk","og_description":"San Francisco hub now contribution-margin positive &#8211; proprietary Grocery OS software for inventory management and order picking\/packing\/delivery helped Farmstead reach this goal much faster than competitors SAN FRANCISCO, Dec. 14, 2020 (GLOBE NEWSWIRE) &#8212; Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free,\u00a0at better prices than local supermarkets, announced today that it is now contribution-margin positive in its San Francisco hub (meaning the service is profitable on a per-order basis). Farmstead achieved this milestone without markups, service fees or delivery fees, and in the most competitive and highest-cost market in the US. The keys to keeping Farmstead\u2019s operating costs low have been: Buying wholesale, selling retail, which allows for margins without fees or excessive markups. Utilizing &hellip; Continue reading \"Farmstead Reaches Key Online Grocery Profitability Milestone\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-14T15:03:18+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Farmstead Reaches Key Online Grocery Profitability Milestone","datePublished":"2020-12-14T15:03:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/"},"wordCount":480,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/","name":"Farmstead Reaches Key Online Grocery Profitability Milestone - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=","datePublished":"2020-12-14T15:03:18+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#primaryimage","url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk=","contentUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTA3MiMzODY4Mjc1IzIxMjQ4Nzk="},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/farmstead-reaches-key-online-grocery-profitability-milestone\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Farmstead Reaches Key Online Grocery Profitability Milestone"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/399136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=399136"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/399136\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=399136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=399136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=399136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}