{"id":399034,"date":"2020-12-14T09:03:26","date_gmt":"2020-12-14T14:03:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=399034"},"modified":"2020-12-14T09:03:26","modified_gmt":"2020-12-14T14:03:26","slug":"seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/","title":{"rendered":"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company"},"content":{"rendered":"<h2>\nIn a five-year partnership, Seventh Generation to provide North American ski resort community with professional line of cleaning and disinfectant products<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">BURLINGTON, Vt., Dec.  14, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=s99TLkpRoGPXkEUFmGnzRxRhLY71eaWNLV1LQBPtN2VuT2mPcefbuQ1oE1wQWg6L2l6EZl_Xpt3Okq8rbJQeNVyKS1B4AqFa2A61WWv1rC9v53fPSFxB0e-Q5sKPNd7gO24jOD9w6hLniDU2W25l1-Cm3JGv2hhSqnc4SIpQRXgUsY9UxFglYoHHpfOe_xhfxK10cQR393cGa1CPs6nJLUy8bZ0P7XKyZ1Lyt67AsGKpCNXfJfttzxaZiFxQzBuX\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Seventh Generation<\/a>, a leading household and personal care products company and pioneer in the environmentally conscious products space, today announced a five-year partnership with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5EFtLwu7ZX5sVW60rGpg0Gu4R7khD8plVhE7yRxuloDYZsbRBTX3wq-CehuU7e4dJx7Vhnpw93ZNE322bnmriD2iOpsTiMDZqGrda44zXYY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Alterra Mountain Company<\/a>, a family of year-round mountain destinations. Under the agreement, SVG will provide a full range of Seventh Generation Professional cleaning and disinfectant products.<\/p>\n<p>Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company\u2019s North American destinations, including Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; Blue Mountain in Ontario; Crystal Mountain in Washington; and Deer Valley Resort and Solitude Mountain Resort in Utah through October 31, 2025.<\/p>\n<p>Considering the COVID-19 pandemic\u2019s far-reaching impact, travelers today place a heightened importance on hygiene and are actively looking for transparency and trust in the standard of cleanliness in all aspects of their journey \u2013 from their hotel to the ski lodge to chairlifts. This feeling of trust will be integral to the continued success of major resorts and ski seasons to come.<\/p>\n<p>\u201cThe mountains are a place where people travel to feel safe in the great outdoors. This season, Alterra Mountain Company is aptly placing an even larger emphasis on cleaning and disinfecting protocols at their ski resorts to offer the best guest experience and comfort level possible,\u201d said Joe Giallanella, Marketing Lead for Vermont-based Seventh Generation Professional. \u201cThis aligns with the mission of Seventh Generation and we are excited to provide a level of increased security with our suite of effective, plant-based and botanical disinfectant products to those who work and visit these ski destinations at a time when thoughtful cleanliness is more important than ever before.\u201d<\/p>\n<p>Through this partnership, Alterra Mountain Company will procure cleaning supplies from Seventh Generation through each resort\u2019s broadline distributor. Alterra Mountain Company\u2019s resorts will feature Seventh Generation\u2019s Professional line of bio-based cleaning and botanical disinfectant products, including:<\/p>\n<table style=\"border-collapse: collapse;border-collapse:collapse\">\n<tr>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Dishwasher Detergent Powder<\/li>\n<\/ul>\n<\/td>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Glass &amp; Surface Cleaner<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Disinfecting Bathroom Cleaner<\/li>\n<\/ul>\n<\/td>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Granite &amp; Stone Cleaner<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Disinfecting Kitchen Cleaner<\/li>\n<\/ul>\n<\/td>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Hand Wash<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Disinfecting Wipes<\/li>\n<\/ul>\n<\/td>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Wood Cleaner<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width:287.34px;vertical-align: middle\">\n<ul>\n<li>Floor Cleaner<\/li>\n<\/ul>\n<\/td>\n<td style=\"width:287.34px;vertical-align: middle\">\u00a0<\/td>\n<\/tr>\n<\/table>\n<p>Seventh Generation\u2019s Disinfecting Cleaners, Wipes and Sprays with CleanWell\u00ae INSIDE kill 99.9% of household germs botanically, including cold and flu viruses (refer to product label for details) and are included on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iTdZHfGxMjCniuhJPpWOasaYa08JIHK0Xxnm5F7ROsPDNKWorecKD8MMdVztfOCOWBWPsr0bDxn3ef2vJOl-zMUbgcI5NHi4LkCgU-WVE8-R2GQ2oqVXbbUjXAvZnEaTzSXfGVvq_seLGQTD5XiinHObqDiMKfnG4AP5PBMsNHg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">EPA\u2019s List N<\/a> of disinfectants for Coronavirus (COVID-19 virus). In addition, Seventh Generation\u2019s Professional line of cleaning products holds commercial cleaning industry employees\u2019 on-going health a priority, by providing authentic products and disclosing ingredients right on the product label.<\/p>\n<p>\u201cAlterra Mountain Company places the well-being of our employees, guests and communities as a top priority and in times of uncertainty, hope to create an environment that not only sparks joy, but security as well,\u201d said Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company. \u201cSeventh Generation\u2019s partnership not only means we can help ensure both for seasons to come, but that we can do so sustainably.\u201d<\/p>\n<p>Today, businesses share an integral responsibility to generate positive change through business decision-making. This partnership builds on that mission, demonstrating not only a positive impact on the health of Alterra Mountain Company employees and guests, but on the planet as well. Alterra Mountain Company\u2019s commitment to green cleaning is a step in the right direction for sustainable hospitality.<\/p>\n<p>\n        <strong>About Seventh Generation<\/strong>\n      <\/p>\n<p>For more than 30 years, it\u2019s been Seventh Generation\u2019s mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people within your home &#8212; and for the community and environment outside of it. Seventh Generation offers a full line of laundry, dish and household cleaners, baby products including Free &amp; Clear diapers, training pants and baby wipes, plus recycled paper products and recycled plastic trash bags, personal care products such as deodorant and body wash and period care products including Organic certified tampons. The company derives its name from the Great Law of the Iroquois Confederacy that states, &#8220;In our every deliberation, we must consider the impact of our decisions on the next seven generations.&#8221; For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company&#8217;s website visit\u00a0<strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OSCS-S88LSaYn9ASFg4gPSiUs3LcB-pL-8xpkekDXDJ7xDOFTucOc5PBM1rn2fYGAcQpaySJvoTvvu1IDX-e_nmItH2AufDJZwjTtOpi0_E=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.seventhgeneration.com<\/a><\/strong>.<\/p>\n<p>\n        <strong>About Alterra Mountain Company<\/strong>\n      <\/p>\n<p>Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world\u2019s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company\u2019s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing &amp; Summer Adventures in British Columbia. \u00a0Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination\u2019s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=44En8LOeWT9paC3uiqHz81eRwDPuHfuAVpp3GQfi_xKBRHNTYYusSfsdqL8lfontmpkbxo-Sl6ApKTCnj_G1Z2WQJm8MxqXyA-FGhLjJJbE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.alterramtnco.com<\/a>.<\/p>\n<p>Brandi Thomas<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=17duGQsk4X5_I7uLzTMafvjo0N09mtpHaIYRIeo6NJV9D9WuQsP2Rszddnk6Iax0L01EErkYJvD1kpQydjir4ZGKaGviahNR7VjH6dkg79c=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">seventhgen@allisonpr.com<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTE3MCMzODY4NTA0IzIwOTIwMjU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/36cfb435-70ae-436d-ab26-d22cd85d0940\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a five-year partnership, Seventh Generation to provide North American ski resort community with professional line of cleaning and disinfectant products BURLINGTON, Vt., Dec. 14, 2020 (GLOBE NEWSWIRE) &#8212; Seventh Generation, a leading household and personal care products company and pioneer in the environmentally conscious products space, today announced a five-year partnership with Alterra Mountain Company, a family of year-round mountain destinations. Under the agreement, SVG will provide a full range of Seventh Generation Professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company\u2019s North American destinations, including Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-399034","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"In a five-year partnership, Seventh Generation to provide North American ski resort community with professional line of cleaning and disinfectant products BURLINGTON, Vt., Dec. 14, 2020 (GLOBE NEWSWIRE) &#8212; Seventh Generation, a leading household and personal care products company and pioneer in the environmentally conscious products space, today announced a five-year partnership with Alterra Mountain Company, a family of year-round mountain destinations. Under the agreement, SVG will provide a full range of Seventh Generation Professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company\u2019s North American destinations, including Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain &hellip; Continue reading &quot;Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T14:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTE3MCMzODY4NTA0IzIwOTIwMjU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company\",\"datePublished\":\"2020-12-14T14:03:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/\"},\"wordCount\":971,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEwMTE3MCMzODY4NTA0IzIwOTIwMjU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\\\/\",\"name\":\"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company - 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Under the agreement, SVG will provide a full range of Seventh Generation Professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company\u2019s North American destinations, including Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain &hellip; Continue reading \"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-14T14:03:26+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTE3MCMzODY4NTA0IzIwOTIwMjU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company","datePublished":"2020-12-14T14:03:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/"},"wordCount":971,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEwMTE3MCMzODY4NTA0IzIwOTIwMjU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/seventh-generation-named-official-front-of-house-disinfectant-for-alterra-mountain-company\/","name":"Seventh Generation Named Official Front of House Disinfectant for Alterra Mountain Company - 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