{"id":398772,"date":"2020-12-14T07:03:28","date_gmt":"2020-12-14T12:03:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=398772"},"modified":"2020-12-14T07:03:28","modified_gmt":"2020-12-14T12:03:28","slug":"bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/","title":{"rendered":"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales<\/b><\/p>\n<p class=\"bwalignc\"><i>BBTV and NBA Sign New Content Management Agreement<\/i><\/p>\n<p>VANCOUVER, British Columbia&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBBTV Holdings Inc. (TSX: BBTV) a media tech company that uses technology enabled solutions to help content owners become more successful, today shares insights to its accelerating growth from BBTV\u2019s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS\/Content Management and Mobile Gaming Apps.\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b><i>Content Management \/ SaaS: <\/i><\/b><i>BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China. <\/i><\/li>\n<li><b><i>Direct Advertising Sales: <\/i><\/b><i>Direct Sales remain a key component to BBTV\u2019s Plus Solutions success, with revenues increasing 46% for the last twelve months ended October, 2020, compared to the same period in 2019. During the September to October 2020 period, Direct Sales experienced a significant 48% revenue increase. November 2020 was BBTV\u2019s record month for direct advertising with 50%+ revenue growth in comparison to November 2019.<\/i><\/li>\n<li><i>The fourth quarter is BBTV\u2019s highest revenue quarter due to seasonal ad spending during the Holidays, normally representing 30-35% of the total revenue for the year. BBTV\u2019s overall monthly revenue for October 2020 was $47.096M representing a 49% YoY increase over October 2019.<\/i><\/li>\n<\/ul>\n<p>\n\u201cWe\u2019re extremely pleased with the ongoing growth and development of BBTV\u2019s Direct Advertising solutions as we move through the fourth quarter, resulting in gross profit increases for the wider business,\u201d comments Shahrzad Rafati, Chairperson and CEO of BBTV. \u201cThe renewal of our significant content management partnership with the NBA is testament to the great value we\u2019re able to bring content owners of all sizes, across different content verticals and territories. It remains an incredibly exciting time for the business and we are looking forward to continued success in 2021.\u201d\n<\/p>\n<p><i>NBA Content Management Deal<\/i><\/p>\n<p>\nThe NBA and BBTV have signed a new Content Management partnership, whereby BBTV will manage all fan-uploaded premium NBA content on YouTube. BBTV\u2019s Content Management Solutions combine industry-leading expertise with powerful technology to help content owners like the NBA manage fan uploaded copies of content putting them back in control of their intellectual property, while also maximizing revenue potential for content owners and BBTV. These solutions are part of BBTV\u2019s Plus Solutions that provide higher margins and enhanced value-adds for BBTV and its partners.\n<\/p>\n<p>\nBBTV has demonstrated significant size and scale in its operations given its large and growing base of 464 billion views as of the last twelve months of Oct 2020. The Company\u2019s initial priority had been to acquire market share and demonstrate market leadership in views and engagement performance. Now management is laser focused on selling more of its advertising inventory directly to brands and agencies via premium advertising sales.\n<\/p>\n<p>\n\u201cWe experienced record Direct Advertising revenues for November, 2020. Leveraging our substantial scale, engagement, brand safety, and contextual targeting solutions, we have continually exceeded industry performance,\u201d comments Doug Johnson, VP Ad Sales of BBTV. \u201cThe fourth quarter of 2020 will be our strongest quarter to date and we are well poised to take advantage of BBTV\u2019s significant views and engagement in 2021 and continue to grow aggressively.\u201d\n<\/p>\n<p><b>About BBTV<\/b><\/p>\n<p>\nBBTV is a media and technology company headquartered in Vancouver, Canada. BBTV is an enabling platform with a stated mission of advancing the world through the democratization of content. From individual content creators to global media companies, BBTV monetizes the media of content owners through end-to-end management, distribution and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content owners to focus on their core competency \u2013 content creation. In August 2020, BBTV had the second most unique monthly viewers among digital platforms with 615 million globally, who consumed more than 55 billion minutes of video content, the most among media companies<sup>1 <\/sup><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bbtv.com&amp;esheet=52347887&amp;newsitemid=20201214005324&amp;lan=en-US&amp;anchor=www.bbtv.com&amp;index=1&amp;md5=49646197ce64137693531d6faf1f4727\">www.bbtv.com<\/a><\/p>\n<p>\n1 &#8211; Calculations and classifications made by BBTV based on data from Comscore contained in Comscore\u2019s \u201cTop 12 Countries = August 2020 comScore Video Metrix Media Trend &#8211; Multi-Platform &#8211; Top 100 Video Properties Report\u201d.\n<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward\u2010looking information within the meaning of applicable securities legislation, including statements with regards to our anticipated fourth quarter and future results, achieving the Company\u2019s advertising sales objectives, and the success and benefits of BBTV\u2019s Plus Solutions,<i \/>which forward-looking information reflects the Company\u2019s current expectations regarding future events. There can be no assurance that any projected information will be achieved. Forward\u2010looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the Company\u2019s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward\u2010looking information. Such risks and uncertainties include, but are not limited to, the risk that the industry may not behave as anticipated, and that we may not meet our revenue and growth targets, as well as the factors discussed under \u201cRisk Factors\u201d in the final prospectus of the Company dated October 22, 2020. The Company does not undertake any obligation to update such forward\u2010looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.\n<\/p>\n<p>\nBBTV-C\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201214005324r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201214005324\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201214005324\/en\/<\/a><\/span><\/p>\n<p><b>For Further Information:<br \/>\n<\/b><br \/><b>BBTV Holdings<br \/>\n<\/b><br \/><b>Media:<br \/>\n<\/b><br \/>Dan Gamble, Head of PR and Corporate Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:dgamble@bbtv.com\">dgamble@bbtv.com<br \/>\n<\/a><br \/>+1778 873 0422<br \/>\n<br \/><b>Investors:<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:ir@bbtv.com\">ir@bbtv.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Technology TV and Radio General Entertainment Online Audio\/Video Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201214005324\/en\/793048\/3\/BBTV_Logo.B%26W.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales BBTV and NBA Sign New Content Management Agreement VANCOUVER, British Columbia&#8211;(BUSINESS WIRE)&#8211; BBTV Holdings Inc. (TSX: BBTV) a media tech company that uses technology enabled solutions to help content owners become more successful, today shares insights to its accelerating growth from BBTV\u2019s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS\/Content Management and Mobile Gaming Apps. Content Management \/ SaaS: BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China. Direct Advertising Sales: Direct Sales remain a key component to BBTV\u2019s Plus Solutions success, with revenues increasing 46% for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-398772","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales BBTV and NBA Sign New Content Management Agreement VANCOUVER, British Columbia&#8211;(BUSINESS WIRE)&#8211; BBTV Holdings Inc. (TSX: BBTV) a media tech company that uses technology enabled solutions to help content owners become more successful, today shares insights to its accelerating growth from BBTV\u2019s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS\/Content Management and Mobile Gaming Apps. Content Management \/ SaaS: BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China. 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(TSX: BBTV) a media tech company that uses technology enabled solutions to help content owners become more successful, today shares insights to its accelerating growth from BBTV\u2019s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS\/Content Management and Mobile Gaming Apps. Content Management \/ SaaS: BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China. Direct Advertising Sales: Direct Sales remain a key component to BBTV\u2019s Plus Solutions success, with revenues increasing 46% for &hellip; Continue reading \"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-14T12:03:28+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201214005324r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales","datePublished":"2020-12-14T12:03:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/"},"wordCount":926,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201214005324r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-provides-business-update-demonstrating-acceleration-of-high-margin-direct-advertising-sales\/","name":"BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales - 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