{"id":397533,"date":"2020-12-10T10:26:09","date_gmt":"2020-12-10T15:26:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=397533"},"modified":"2020-12-10T10:26:09","modified_gmt":"2020-12-10T15:26:09","slug":"steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\/","title":{"rendered":"Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group<\/b><\/p>\n<p>CENTENNIAL, Colo.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNational CineMedia (NCM), the largest cinema advertising network in the U.S., today announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM\/DOOH group, based in New York.\n<\/p>\n<p>\nNCM\/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie fans anytime and anywhere.\n<\/p>\n<p>\nSapp has a unique combination of expertise in both the DOOH and cinema advertising spaces, joining NCM from Gas Station TV (GSTV), where he had served as Senior Vice President, National Sales since 2014. Prior to this, he worked as Director of Sales with adMarketplace, a search advertising technology company. Before expanding his career into digital advertising, Sapp spent seven years in Cinema at Screenvision as Vice President, National Sales. His past media experience also includes brand licensing as the Director of Licensing &amp; Business Development with Motorsports Authentics (MA),the licensing and merchandising arm of NASCAR, responsible for the creation and mass distribution of licensed merchandise and apparel. He began his advertising sales career in newspapers, working in a variety of positions with leading companies including <i>The Charlotte Observer<\/i>, the Newspaper National Network (NNN), and <i>The Washington Post<\/i>.\n<\/p>\n<p>\nSapp holds a Bachelor of Science degree in Advertising from West Virginia University\u2019s Perley Isaac Reed School of Journalism.\n<\/p>\n<p>\nNational CineMedia (NCM)\u2019s Executive Vice President and Chief Revenue Officer, Scott Felenstein said, \u201cMovie fans are everywhere, and brands are looking to reach this young, diverse, cord-cutting audience beyond the big screen. We created our new NCM\/DOOH group to find new ways to continue to reach and engage with movie fans wherever they are, and Steve is the perfect person to lead that charge. His deep understanding of both the out-of-home and cinema platforms will help advertisers create compelling, integrated, movie-centric programs across a variety of screens and venues, and I\u2019m proud to welcome him to the NCM team.\u201d\n<\/p>\n<p><b>About National CineMedia (NCM)<\/b><\/p>\n<p>\nNational CineMedia (NCM) is America\u2019s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM\u2019s <i>Noovie<\/i> pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM\u2019s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 190 Designated Market Areas\u00ae (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ncm.com&amp;esheet=52346483&amp;newsitemid=20201210005706&amp;lan=en-US&amp;anchor=www.ncm.com&amp;index=1&amp;md5=e3e6c1e977573c1f50a7d584d2b5295e\">www.ncm.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.noovie.com&amp;esheet=52346483&amp;newsitemid=20201210005706&amp;lan=en-US&amp;anchor=www.noovie.com&amp;index=2&amp;md5=02aaa687e365e39b87567629191ee41e\">www.noovie.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201210005706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201210005706\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201210005706\/en\/<\/a><\/span><\/p>\n<p>\nAmy Jane Finnerty<br \/>\n<br \/>212-931-8117<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:amy.finnerty@ncm.com\">amy.finnerty@ncm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Colorado United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Audio\/Video Film &amp; Motion Pictures Marketing Advertising Communications General Entertainment Technology Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201210005706\/en\/469998\/3\/NCM-Logo-Corporate-X2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group CENTENNIAL, Colo.&#8211;(BUSINESS WIRE)&#8211; National CineMedia (NCM), the largest cinema advertising network in the U.S., today announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM\/DOOH group, based in New York. NCM\/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-397533","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group CENTENNIAL, Colo.&#8211;(BUSINESS WIRE)&#8211; National CineMedia (NCM), the largest cinema advertising network in the U.S., today announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM\/DOOH group, based in New York. NCM\/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie &hellip; Continue reading &quot;Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\/DOOH Group&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T15:26:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201210005706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\\\/DOOH Group\",\"datePublished\":\"2020-12-10T15:26:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/\"},\"wordCount\":608,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20201210005706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/steve-sapp-joins-national-cinemedia-ncm-as-senior-vice-president-digital-out-of-home-sales-to-lead-the-companys-new-ncm-dooh-group\\\/\",\"name\":\"Steve Sapp Joins National CineMedia (NCM) As Senior Vice President, Digital Out-of-Home Sales To Lead The Company\u2019s New NCM\\\/DOOH Group - 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NCM\/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. 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