{"id":397420,"date":"2020-12-10T09:04:09","date_gmt":"2020-12-10T14:04:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=397420"},"modified":"2020-12-10T09:04:09","modified_gmt":"2020-12-10T14:04:09","slug":"frito-lay-enhances-direct-to-consumer-shopping-experience-with-the-launch-of-make-your-own-variety-pack","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/frito-lay-enhances-direct-to-consumer-shopping-experience-with-the-launch-of-make-your-own-variety-pack\/","title":{"rendered":"Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of ‘Make Your Own’ Variety Pack"},"content":{"rendered":"
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Snack Leader Addresses Consumer Desires for Convenience and Customization through Innovative Approach on Snacks.com<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n PLANO, Texas<\/span>, Dec. 10, 2020<\/span> \/PRNewswire\/ —\u00a0Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack (FLVP) to fit the snacking needs of their household via a new feature on its direct-to-consumer website, Snacks.com<\/a>.<\/p>\n

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This new offering marries the convenience of online shopping, as shopping for snacks online has grown over 100 percent year-over-year, with\u00a0the customizable variety consumers are seeking. The latest Frito-Lay U.S. Snack Index<\/i>1<\/sup><\/b> found that two out of three Americans would be more likely to purchase a variety pack of snacks if they had the ability to customize it. <\/p>\n

“Since we launched Snacks.com earlier this year, we’ve seen it resonate with consumers, and our team has uncovered insights to continue giving our consumers more of what they want,” said Michael Lindsey<\/span>, Chief Transformation and Strategy Officer, Frito-Lay North America<\/span>. “Our ability to own the end-to-end value chain enables us to deliver customized offerings like ‘Make Your Own Variety Pack’ to create a more personalized snacking experience.”<\/p>\n

This option is now available in 24 states located in the Eastern U.S., in addition to Arkansas<\/span>, Louisiana<\/span> and Texas<\/span>, which is the first step of a multi-phase rollout to bring this level of customization to consumers nationwide by early 2021.<\/p>\n

\n Recent data from the U.S. Snack Index survey, paired with Frito-Lay eCommerce data and market trends, revealed <\/b>
\n consumers have an increased demand for convenience, including online options to purchase their favorite snacks.
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