{"id":397368,"date":"2020-12-10T09:03:10","date_gmt":"2020-12-10T14:03:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=397368"},"modified":"2020-12-10T09:03:10","modified_gmt":"2020-12-10T14:03:10","slug":"license-global-reveals-the-influentials-2020-top-brands-of-the-decade","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\/","title":{"rendered":"License Global Reveals The Influentials 2020: Top Brands of the Decade"},"content":{"rendered":"<div class=\"mw_release\">\n<ul>\n<li style=\"text-align:left\">\n          <em>The fourth<\/em><br \/>\n          <em> annual report <\/em><br \/>\n          <em>celebrates<\/em><br \/>\n          <em>the most influential <\/em><br \/>\n          <em>licensed brands that <\/em><br \/>\n          <em>dominated<\/em><br \/>\n          <em> pop<\/em><br \/>\n          <em>culture<\/em><br \/>\n          <em>throughout <\/em><br \/>\n          <em>the 2010s<\/em><br \/>\n          <em>,<\/em><br \/>\n          <em>and highlights the brands <\/em><br \/>\n          <em>predicted to <\/em><br \/>\n          <em>influence<\/em><br \/>\n          <em>the<\/em><br \/>\n          <em> next<\/em><br \/>\n          <em> decade<\/em><br \/>\n          <em>.<\/em><br \/>\n          \n        <\/li>\n<li>\n          <em>Access and download the full report <\/em><br \/>\n          <a href=\"https:\/\/secure.viewer.zmags.com\/publication\/f11fe23c\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n            <em>here<\/em><br \/>\n          <\/a><br \/>\n          <em>. <\/em>\n        <\/li>\n<\/ul>\n<p>SANTA MONICA, Calif., Dec.  10, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rObL3q0Hg7eFE8BPShL7MCrBiwoWRFwuRqGEf7GbQFh83mM1GqGjgRmEOIpUHtq-Skrv8jg4yMgnMSCyf98CyUvcJTbDHtBzWANvDChrOW0=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>License Global<\/em><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=jGDBYDJN1ktjPJyLdsVMd2H5HlDWbRBC8HkQ-5Q-8KlkC56RyYskLGx-Cw8QFVEV2HyMPEWS_Y89xj1yc9g1oA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>magazine<\/em><\/a><em>,<\/em> the leading news publication for the licensed consumer product industry, today released the 2020 edition of \u201cThe Influentials\u201d report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead.<\/p>\n<p>Honoring brands that have undoubtedly influenced and changed how consumers communicate, shifted shopping behaviors and have spawned prolific licensed consumer product programs, the fourth annual report published by <em>License Global<\/em> features powerhouse brands such as Adidas, Grumpy Cat, Patrick Starrr, \u201cPaw Patrol,\u201d Rihanna, \u201cStranger Things,\u201d Supreme, The Smiley Company and many more. <strong>To access and download the full report, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-WyTq-6Hif3oO1Tq3HEvHCKQroTRQT2uryMg_hjdARRap0wYYy2ZUgceMLVvzUVj_tsWft122kQv-27NgZlAsIgGFra8ydzaGVgBQSeypII=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>. <\/strong><\/p>\n<p>Licensing programs drive pop-culture and disrupt consumer purchasing habits. Each brand featured on the 2020 The Influentials report contributes to the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uY1dRmLufcZ1eKOOh28mKYzdJ0PdBeTBKEZkEYNdxq5Roke3_3ZIO2FEMVRO48DzDUiGXqrV0LN3hVtm9cnpNy63EoVziP9gJjgzdx1Bc4ZN-dtAwxUeQA6gYyGg3WbEYo9Q_zaRx2jYFa5Ash5LXg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">$292.8 billion in global sales revenue<\/a> generated by licensed merchandise and services by introducing a new offering that society cannot live without. Speaking to the impact of each Influentials nominee, Amanda Cioletti, content director of <em>License Global<\/em>, said: \u201cThis year we chose to chronicle the past 10 years of the brand licensing industry and shine a light on who to watch in the upcoming decade. The Influentials report honors brands that impacted people across the globe by extending more deeply into consumers\u2019 lives and for the brilliant ways they connect with, drive cultural conversations and engage consumers. Amid such a challenging point in history, we are pleased to also spotlight brands that have risen to the forefront and will positively shape the future of consumerism and retail.\u201d<\/p>\n<p>\n        <em>License Global<\/em> collected nominations from its readership and thought leaders for the final report. In some categories \u2013 such as anime, social influencers and preschool content, for example \u2013 more than one brand emerged as equally crucial elements that moved the needle, affected consumer trends and altered the licensing landscape. For those categories, <em>License Global<\/em> recognized each brand for their contributions, rather than selecting one.<\/p>\n<p>\n        <u>2010s Top Brands of the Decade include: <\/u>\n      <\/p>\n<ul type=\"disc\">\n<li>Adidas<\/li>\n<li>Cartoon Network\u2019s \u201cAdventure Time\u201d<\/li>\n<li>BTS<\/li>\n<li>Grumpy Cat<\/li>\n<li>Lionsgate\u2019s \u201cThe Hunger Games\u201d<\/li>\n<li>Social Influencers (JoJo Siwa, Ryan\u2019s World, Bethany Mota, Patrick Starrr, and LaurDIY)<\/li>\n<li>L.O.L. Surprise!<\/li>\n<li>Tyler \u201cNinja\u201d Blevins<\/li>\n<li>Preschool animation (\u201cPJ Masks,\u201d \u201cPAW Patrol,\u201d \u201cDaniel Tiger\u2019s Neighborhood,\u201d \u201cOctonauts,\u201d and \u201cDoc McStuffins\u201d)<\/li>\n<li>UEFA Champion\u2019s League<\/li>\n<li>Netflix\u2019s \u201cStranger Things\u201d<\/li>\n<li>Luxury fashion brands for the masses (Gucci, LVMH, Supreme, Off-White, and Moschino)<\/li>\n<li>Marvel\u2019s \u201cThe Avengers\u201d franchise<\/li>\n<li>Rihanna<\/li>\n<li>The Kardashians<\/li>\n<li>The Smiley Company<\/li>\n<\/ul>\n<p>\n        <u>2020s Future Top Brands include:<\/u>\n      <\/p>\n<ul type=\"disc\">\n<li>Anime Brands (Funimation, Toei Animation\u2019s \u201cDragon Ball Z,\u201d and Crunchyroll)<\/li>\n<li>J Balvin<\/li>\n<li>Mobile apps (Headspace, Calm, Postmates, and DoorDash)<\/li>\n<li>Disney+<\/li>\n<li>Shopify<\/li>\n<li>\u201cFall Guys: Ultimate Knockout\u201d<\/li>\n<li>Quick-service food (KFC, McDonald\u2019s, Taco Bell, and Cheetos)<\/li>\n<li>Cause-related brands (Patagonia, Seventh Generation, REI, and Warby Parker)<\/li>\n<li>Peloton<\/li>\n<li>Plant-based powerhouses (Impossible and Beyond)<\/li>\n<li>The NBA<\/li>\n<li>Athleisure (Champion, FILA, Lululemon, and Uniqlo)<\/li>\n<li>Spotify<\/li>\n<li>Tesla<\/li>\n<li>TikTok<\/li>\n<li>Zoom<\/li>\n<\/ul>\n<p>\n        <strong>To download the full report and see which brands made it onto License <\/strong><br \/>\n        <strong>Global\u2019s<\/strong><br \/>\n        <strong> 2020 \u201c<\/strong><br \/>\n        <strong>Influentials<\/strong><br \/>\n        <strong>\u201d list, please visit <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HKj0dlRb4A1tUIVbYE9p6W-9wRrlDeBRMqonSXPQjhqR4k8FMhQx7PrWhRMAVXQZkCPjkyl6_Cr-z2EFEX46dK7Gemlr_XWBW5BUi8u7KIU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <strong>here<\/strong><br \/>\n        <\/a><br \/>\n        <strong>. <\/strong>\n      <\/p>\n<p>\n        <strong>Connect with License Global <\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cqe7YOdix7BeCUkTFLjVoudocAXKAfd350Xox_-SLZfJV7ttRO8kyxMpeb54V2udNcVUUbb6trAf2fn9JBPWtZzHeV0rrWPIFaYunVtyrDY_9XF8HDm-KwdeVtHuCQRkwh3cQaG1rAoH8sk-wUPhAFMbUOlesG9GbKyh5hnfd_fjjBx4PW_xiMdFyEal6owfDfQ8bfvZ6Hin3myUrM61aibMOA8sqH1U44MCnkwZGee7yVwXkN3EQwpB3eZ0Wg26I2rQg2U-QnLEsdBRg9tRDfp5LlaGuex5ATfWCbpsmvnHvpiWGDGiAs6PuBrEdnUgJ25iZgSq2EoRubdwnxTY22s66-6JTR9zMqH-ekLNFmHwla_2aCprXLut-PWYaIKyo8Pb7IXvxYkWP2u0dh9v_n4999MJyDp9e_Xs4BxJgTcsUkUOXjsdXntSesLOmc2XlZtgEfnnNp9Yu50GuecqwkVrZ0mPlOaxTPaNSgg2Rl94hYzaUqZZpCt5zWhJyOfKWkF7NtW2tIna2Z9ozBUo8dBfi3HaaK9IK32b3HXWfE3G5-liK8MW0TwVD44xqKZywnczs97Sj65OM8GKcys-Apbg9I4aj_LYe1bfgU06Gv-HuIFDAtbHJ1M-d2tyvFaFy40KkQaktLRDaC5Wfig9YQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n            <strong>Daily Newsletter<\/strong><br \/>\n          <\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QfebkHzVtCP5bpWj0rsCDt1TI38c0M6R-wwVOmBSAdLOuVE5REoW_hoFyQMKDlizEId1ZkbUXX3vjv6NATIRd_zGuyXW2Ng06qKjN98VERg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n            <strong>Facebook<\/strong><br \/>\n          <\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=o6fPoNbPQo-1ej5xPg1CY02o8J97V-qcwiAgRnbT1DUCYWBQHDitvL-eLAY2wE24ogkWNdTE3iYOpz0vcM1eI5wbkmNSS6IyqbGBbEwvGoFWMzv2li2w6kRWVG1FetCK\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n            <strong>LinkedIn<\/strong><br \/>\n          <\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GpS-z2cqTlL0jsHMHZdAR5zWXz5FldJrdwDnDaWuWPIPCf1ENl1aEcw4kKUzzRRqcbM_R2K6gOtdIEoWCuGqlA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n            <strong>Twitter<\/strong><br \/>\n          <\/a>\n        <\/li>\n<\/ul>\n<p>\n        <strong>Media Contacts: <\/strong><br \/>\n        <br \/>Audrey Uchimoto, (310)\u00a0496-9423, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rObL3q0Hg7eFE8BPShL7MCLEF16WF_a7oljtNlr8EKeXE83Sn9rXxB8slfWi-H4qdwDQYmiB4MOZ6ZrmrW9o2pKsVtXGiqQAAf-TudE6cPE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">LicensingPR@informa.com<\/a><br \/>Lauren Lloyd, (310) 266-4792, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rObL3q0Hg7eFE8BPShL7MCLEF16WF_a7oljtNlr8EKejfHZekpp5RNH2_Dfdv1_z2kb7fj2JadV2tQ7crCgbOA8dpBfDr7sI_ng-_9tmoI8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">LicensingPR@informa.com<\/a><br \/>Tam Nguyen, (424) 410-9797, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rObL3q0Hg7eFE8BPShL7MCLEF16WF_a7oljtNlr8EKco4xylra2PZsd0MG8r0GCjrS-0x9zbBmoZhRd0V2zQKhA1RRK2zfHVww-7Zvx7WeQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">LicensingPR@informa.com<\/a><br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fFafo_4EpvDXINHOzpl9bTw1gvxzGGXASTipTuLJylsFjp1yS0UasqntUZJ6iiBpZJd0pCNRRpqeqkBd8OgkG0TATELHHysLNXB8HH7HEUQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/><strong><u>About License Global<\/u><\/strong><\/a><br \/><em>License Global<\/em>\u00a0magazine, published by the Global Licensing Group at\u00a0Informa\u00a0Markets, is the leading news source for the brand licensing industry,\u00a0delivering award-winning editorial content including\u00a0news,\u00a0trends, analysis,\u00a0and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter,\u00a0and event publications,\u00a0<em>License Global<\/em>\u00a0reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector\u2019s trade events, which includes Festival of Licensing, Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai,\u00a0Licensing Week Virtual and The Licensing Leadership\u00a0Summit.\u00a0<\/p>\n<p>\n        <strong>About Global Licensing Group<\/strong><br \/>\n        <br \/>The Global Licensing Group at Informa Markets is the licensing industry\u2019s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Festival of Licensing, Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai,\u00a0Licensing Week Virtual and The Licensing Leadership\u00a0Summit, <em>License Global<\/em> magazine, <em>License Global<\/em> Daily E-News and Brand EXT. Global Licensing Group events are sponsored by Licensing International.<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5OTczMCMzODY0NTk2IzIxOTM2MTY=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/32aeb14a-c88a-400f-a982-f30c29d5ad30\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fourth annual report celebrates the most influential licensed brands that dominated pop culture throughout the 2010s , and highlights the brands predicted to influence the next decade . Access and download the full report here . SANTA MONICA, Calif., Dec. 10, 2020 (GLOBE NEWSWIRE) &#8212; License Globalmagazine, the leading news publication for the licensed consumer product industry, today released the 2020 edition of \u201cThe Influentials\u201d report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead. Honoring brands that have undoubtedly influenced and changed how consumers communicate, shifted shopping behaviors and have spawned prolific licensed consumer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;License Global Reveals The Influentials 2020: Top Brands of the Decade&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-397368","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>License Global Reveals The Influentials 2020: Top Brands of the Decade - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"License Global Reveals The Influentials 2020: Top Brands of the Decade - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The fourth annual report celebrates the most influential licensed brands that dominated pop culture throughout the 2010s , and highlights the brands predicted to influence the next decade . Access and download the full report here . SANTA MONICA, Calif., Dec. 10, 2020 (GLOBE NEWSWIRE) &#8212; License Globalmagazine, the leading news publication for the licensed consumer product industry, today released the 2020 edition of \u201cThe Influentials\u201d report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead. Honoring brands that have undoubtedly influenced and changed how consumers communicate, shifted shopping behaviors and have spawned prolific licensed consumer &hellip; Continue reading &quot;License Global Reveals The Influentials 2020: Top Brands of the Decade&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T14:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5OTczMCMzODY0NTk2IzIxOTM2MTY=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"License Global Reveals The Influentials 2020: Top Brands of the Decade\",\"datePublished\":\"2020-12-10T14:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/\"},\"wordCount\":779,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5OTczMCMzODY0NTk2IzIxOTM2MTY=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/license-global-reveals-the-influentials-2020-top-brands-of-the-decade\\\/\",\"name\":\"License Global Reveals The Influentials 2020: Top Brands of the Decade - 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Access and download the full report here . SANTA MONICA, Calif., Dec. 10, 2020 (GLOBE NEWSWIRE) &#8212; License Globalmagazine, the leading news publication for the licensed consumer product industry, today released the 2020 edition of \u201cThe Influentials\u201d report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead. 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