{"id":397219,"date":"2020-12-10T08:03:18","date_gmt":"2020-12-10T13:03:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=397219"},"modified":"2020-12-10T08:03:18","modified_gmt":"2020-12-10T13:03:18","slug":"jennifer-smith-joins-brightcove-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/","title":{"rendered":"Jennifer Smith Joins Brightcove as Chief Marketing Officer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Jennifer Smith Joins Brightcove as Chief Marketing Officer<\/b><\/p>\n<p class=\"bwalignc\"><i>Global Leader in Video Strengthens Executive Team as Industry Continues to See Exponential Growth<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.brightcove.com%2F&amp;esheet=52346069&amp;newsitemid=20201210005540&amp;lan=en-US&amp;anchor=Brightcove+Inc.&amp;index=1&amp;md5=44033a511e602976a239be0c27421339\">Brightcove Inc.<\/a> (NASDAQ: BCOV), the global leader in video for business, today announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove\u2019s marketing functions, including demand generation, product marketing, and marketing communications.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845780\/4\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg\" alt=\"Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cWith the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,\u201d said Jeff Ray, Brightcove\u2019s Chief Executive Officer. \u201cAs we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer\u2019s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove\u2019s presence across global markets.\u201d\n<\/p>\n<p>\nSmith is an international marketing executive who brings more than 20 years of experience in global technology companies to Brightcove. She is recognized for her leadership skills in go-to-market strategy and has a proven track record of making improvements across product, sales and marketing for public and private companies. Most recently, she served as CMO at Alfresco Software (recently acquired by Hyland), where she led the transformation of the company\u2019s positioning from technology vendor to platform solution provider, managing all aspects of marketing.\n<\/p>\n<p>\n\u201cBrightcove has been an integral part of the video industry for 15 years, having developed award-winning technology used by organizations around the globe,\u201d said Smith. \u201cAs communication continues to evolve and thrive in the digital world, storytelling with video will be even more paramount to companies. I am thrilled to join the Brightcove team as we embark on the next chapter of growth. With innovation at its core and a focus on exceptional service to world-class customers, Brightcove is positioned to thrive, while we continue to push the boundaries of what\u2019s possible in video.\u201d\n<\/p>\n<p>\nSmith holds a BA Upper Class Degree in Business Management from Brunel University Business School in London. Currently, she serves as President of The CMO Club\u2019s Boston Chapter, and is an Executive Board Member on Evanta\u2019s CMO Summit.\n<\/p>\n<p><b>About Brightcove <\/b><\/p>\n<p>\nWhen video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brightcove.com%2F&amp;esheet=52346069&amp;newsitemid=20201210005540&amp;lan=en-US&amp;anchor=Brightcove&amp;index=2&amp;md5=535d1b9f6c148fe7ad2f7e9e3c079164\">Brightcove<\/a> has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.\n<\/p>\n<p>\nBrightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world\u2019s most compelling, exciting medium. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brightcove.com%2F&amp;esheet=52346069&amp;newsitemid=20201210005540&amp;lan=en-US&amp;anchor=www.brightcove.com&amp;index=3&amp;md5=144f0e67fb252e174fd9187245fbd77c\">www.brightcove.com<\/a> for more information. Video That Means Business.\u2122\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201210005540r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/<\/a><\/span><\/p>\n<p>\nMeredith Duhaime<br \/>\n<br \/>Sr. PR Manager, Brightcove<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mduhaime@brightcove.com\">mduhaime@brightcove.com<br \/>\n<\/a><br \/>603-785-8518\n<\/p>\n<p>\nor\n<\/p>\n<p>\nChris Royal<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:brightcove@id-pr.com\">brightcove@id-pr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Audio\/Video TV and Radio Marketing Communications Consumer Electronics Technology Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845779\/3\/COVE004_Brightcove_Logo_093020_RGB_K_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845780\/3\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Smith Joins Brightcove as Chief Marketing Officer Global Leader in Video Strengthens Executive Team as Industry Continues to See Exponential Growth BOSTON&#8211;(BUSINESS WIRE)&#8211;Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business, today announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove\u2019s marketing functions, including demand generation, product marketing, and marketing communications. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/ Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire) \u201cWith the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,\u201d said Jeff Ray, Brightcove\u2019s Chief Executive Officer. \u201cAs we &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jennifer Smith Joins Brightcove as Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-397219","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jennifer Smith Joins Brightcove as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennifer Smith Joins Brightcove as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Jennifer Smith Joins Brightcove as Chief Marketing Officer Global Leader in Video Strengthens Executive Team as Industry Continues to See Exponential Growth BOSTON&#8211;(BUSINESS WIRE)&#8211;Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business, today announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove\u2019s marketing functions, including demand generation, product marketing, and marketing communications. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/ Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire) \u201cWith the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,\u201d said Jeff Ray, Brightcove\u2019s Chief Executive Officer. \u201cAs we &hellip; Continue reading &quot;Jennifer Smith Joins Brightcove as Chief Marketing Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T13:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845780\/4\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Jennifer Smith Joins Brightcove as Chief Marketing Officer\",\"datePublished\":\"2020-12-10T13:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/\"},\"wordCount\":554,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20201210005540\\\/en\\\/845780\\\/4\\\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\\\/\",\"name\":\"Jennifer Smith Joins Brightcove as Chief Marketing Officer - 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(NASDAQ: BCOV), the global leader in video for business, today announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove\u2019s marketing functions, including demand generation, product marketing, and marketing communications. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201210005540\/en\/ Jennifer Smith, Brightcove Chief Marketing Officer (Photo: Business Wire) \u201cWith the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,\u201d said Jeff Ray, Brightcove\u2019s Chief Executive Officer. \u201cAs we &hellip; Continue reading \"Jennifer Smith Joins Brightcove as Chief Marketing Officer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-10T13:03:18+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845780\/4\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Jennifer Smith Joins Brightcove as Chief Marketing Officer","datePublished":"2020-12-10T13:03:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/"},"wordCount":554,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20201210005540\/en\/845780\/4\/20201209_Jennifer_Griffin_%28Brightcove%2925956_%28Original_Web%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-smith-joins-brightcove-as-chief-marketing-officer\/","name":"Jennifer Smith Joins Brightcove as Chief Marketing Officer - 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