{"id":396997,"date":"2020-12-10T03:03:06","date_gmt":"2020-12-10T08:03:06","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396997"},"modified":"2020-12-10T03:03:06","modified_gmt":"2020-12-10T08:03:06","slug":"xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\/","title":{"rendered":"XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStrategic acquisition of professional and college sports, sports gaming and sports betting content provider\n<\/li>\n<li>\nCBWG founders Kyle Scott and Jason Ziernicki to remain with the business to spearhead future growth\n<\/li>\n<li>\nCBWG (\u201cCBWG\u201d) is comprised of\u00a0CB Sports, Warwick Gaming, and its\u00a0jointly-owned\u00a0subsidiary CBWG Media Group\n<\/li>\n<\/ul>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nXLMedia (&#8220;XLMedia&#8221; or the &#8220;Group&#8221; or the &#8220;Company&#8221;), a leading global digital performance publisher, today announces a significant step forward in its stated strategy to expand its presence in the high growth U.S. Sports market with the acquisition of sports gaming and sports betting business CBWG.\n<\/p>\n<p>\nCBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused on professional and college sports, sports gaming and sports betting.\n<\/p>\n<p>\n\u201cIt is great to have acquired such an attractive set of assets during an inflection point for the U.S. Sports betting market,\u201d said Stuart Simms, CEO of XLMedia. \u201cOn some estimates, almost 60% of the U.S. population is set to have legal access to Sports betting by the end of 2022 \u2013 this could include New York, where one of the key assets, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Felitesportsny.com%2F&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=EliteSportsNY.com&amp;index=1&amp;md5=0784c958e2a6e74f5ae9c15097ead3ec\">EliteSportsNY.com<\/a>, is focused.\u201d\n<\/p>\n<p>\nCBWG owns and operates the popular sports websites <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__CrossingBroad.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3DrCPlxVTh3_2yw1X9PsqVYEis_1y0_mi_sPHAdRfSJMw%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=CrossingBroad.com&amp;index=2&amp;md5=a804ecd5d27f081b0fffdc74d925dad5\">CrossingBroad.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__EliteSportsNY.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3DcFLrFm-KlLHZmO5-hiccRDGV52Ce93hcArN-OVWS8kk%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=EliteSportsNY.com&amp;index=3&amp;md5=862503a03e4769b43895b764b6f8a3fa\">EliteSportsNY.com<\/a>, and sports betting and gaming focused sites <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__PASportsbooks.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3D5yPWrr7m_32YdOm4lcdA10vDGr5QFDCNh8-LsGm5I5U%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=PASportsbooks.com&amp;index=4&amp;md5=6da328ba5a1c5b58dac8465ca4fcd90c\">PASportsbooks.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__BetNewJersey.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3DBJnABp5lRxg919s5uRmRWa-3puj_35ATGQ9_wB-gxsI%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=BetNewJersey.com&amp;index=5&amp;md5=7babc5a84f749f0192b184fe4ba07ff5\">BetNewJersey.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__ActionRush.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3DsrfRAaHg0QFs7HcJYAgmDu3T3LnCI-xFKk_PjTHjXB4%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=ActionRush.com&amp;index=6&amp;md5=24308bcdefae479136ef095bcb3ba81a\">ActionRush.com<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__PromoCodeKings.com%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3Dwf3XK6xgdIKRTGN34ftnVUTaXN3bc6qus6cT3xqjgYY%26m%3D3-DWnsZdEP4zvBey3B2KZpHf_vrIXo3PRjGUliLtfqE%26s%3DhWhIzfb4I381WAM_P09B5Qdo1iKRNUN22JzZfHHn3I4%26e%3D&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=PromoCodeKings.com&amp;index=7&amp;md5=a61b5c811dc3a44071473a6ed16fe415\">PromoCodeKings.com<\/a>. In addition to having agreements in place with some of the largest sports betting operators in the U.S., the business also has an agency arm, which partners with leading sports media brands to drive user acquisition in the regulated betting markets of Colorado, Illinois, and Tennessee. It is registered as a sports gaming affiliate in six states, including New Jersey and Pennsylvania.\n<\/p>\n<p>\nAs part of the deal, founders Kyle Scott and Jason Ziernicki will stay on in newly created roles that will leverage their background expertise and market experience in U.S. Sports. \u201cIn order to build upon the positive momentum of CBWG, it is important to retain the team, especially the founders, Kyle and Jason; it is great to be able to depend upon their sports expertise and knowledge. They are also exceptionally keen to play a central role in the next exciting stage of the journey, both for this business and for our broader U.S. operations,\u201d said Simms.\n<\/p>\n<p>\n\u201cThe strategic vision XLMedia has for the U.S. is a big reason why we decided to join forces with Stuart and his team. By combining our resources, I believe we have a collective vision that will take XLMedia to new heights here in the U.S. underpinned by strong affiliate-based growth to ultimately build a major media brand,&#8221; said Ziernicki.\n<\/p>\n<p>\n\u201cOur core audience is comprised of sports fans who appreciate honest and authentic voices. With our owned sites and agency partnerships, including brands that have built loyal audiences over a decade, we have trusted voices in local sports markets,\u201d said Scott.\n<\/p>\n<p>\n\u201cIt\u2019s exciting to be able to establish such a meaningful presence in the U.S. through the CBWG acquisition,\u201d said Ken Dorward, President of North America for XLMedia. \u201cWith the U.S. Sports betting market on the rise, leveraging the respective skills sets of our teams with the CBWG portfolio of sites and the XLMedia betting heritage should offer a powerful foundation for growth and scale.\u201d\n<\/p>\n<p>\nXLMedia will pay an upfront consideration of USD$12 million in cash, new XLMedia plc shares (representing an aggregate value of USD$3.5 million), as well as potential future contingent consideration of up to an additional USD$9.5 million.\n<\/p>\n<p><b>About XLMedia:<\/b><\/p>\n<p>\nXLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers, brands and operators. XLMedia has identified North America as a core target market, where it has already established a solid foothold in Personal Finance, led by content-rich websites which are gaining traction. The Company will seek to further develop its Personal Finance presence and significantly increase its investment in the growing U.S. Sports market through partnerships and acquisitions.\n<\/p>\n<p><b>About CBWG Media:<\/b><\/p>\n<p>\nJointly owned by CB Sports and Warwick Gaming, CBWG Media Group LLC encompasses the largest independently-owned U.S. sports betting affiliate network, across a range of markets.\n<\/p>\n<p>\nSites include:<br \/>\n<br \/>CrossingBroad.com<br \/>\n<br \/>EliteSportsNY.com<br \/>\n<br \/>PromoCodeKings.com<br \/>\n<br \/>PASportsbooks.com<br \/>\n<br \/>BetNewJersey.com<br \/>\n<br \/>ActionRush.com\n<\/p>\n<p>\nCBWG also partners with other sites in select markets to deliver legal gambling operators comprehensive and superior marketing services that address all areas of the acquisition funnel.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201210005306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201210005306\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201210005306\/en\/<\/a><\/span><\/p>\n<p><b>For further information:<\/b><\/p>\n<p><b>XLMedia Communications<br \/>\n<\/b><br \/>Kieran McKinney, Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@xlmedia.com\">ir@xlmedia.com<\/a><\/p>\n<p><b>Vigo Communications<br \/>\n<\/b><br \/>Jeremy Garcia<br \/>\n<br \/>Tel: 020 7390 0233<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vigocomms.com%2F&amp;esheet=52346133&amp;newsitemid=20201210005306&amp;lan=en-US&amp;anchor=www.vigocomms.com&amp;index=8&amp;md5=9be9cfedcfc7b5182ece53b17211d5f4\">www.vigocomms.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States United Kingdom North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Casino\/Gaming General Entertainment Entertainment General Sports<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201210005306\/en\/845837\/3\/XLM_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition Strategic acquisition of professional and college sports, sports gaming and sports betting content provider CBWG founders Kyle Scott and Jason Ziernicki to remain with the business to spearhead future growth CBWG (\u201cCBWG\u201d) is comprised of\u00a0CB Sports, Warwick Gaming, and its\u00a0jointly-owned\u00a0subsidiary CBWG Media Group LONDON&#8211;(BUSINESS WIRE)&#8211; XLMedia (&#8220;XLMedia&#8221; or the &#8220;Group&#8221; or the &#8220;Company&#8221;), a leading global digital performance publisher, today announces a significant step forward in its stated strategy to expand its presence in the high growth U.S. Sports market with the acquisition of sports gaming and sports betting business CBWG. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-396997","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition Strategic acquisition of professional and college sports, sports gaming and sports betting content provider CBWG founders Kyle Scott and Jason Ziernicki to remain with the business to spearhead future growth CBWG (\u201cCBWG\u201d) is comprised of\u00a0CB Sports, Warwick Gaming, and its\u00a0jointly-owned\u00a0subsidiary CBWG Media Group LONDON&#8211;(BUSINESS WIRE)&#8211; XLMedia (&#8220;XLMedia&#8221; or the &#8220;Group&#8221; or the &#8220;Company&#8221;), a leading global digital performance publisher, today announces a significant step forward in its stated strategy to expand its presence in the high growth U.S. Sports market with the acquisition of sports gaming and sports betting business CBWG. CBWG is a highly successful digital media publishing group based in the U.S. northeast producing in-depth, quality online content, focused &hellip; Continue reading &quot;XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T08:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201210005306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition\",\"datePublished\":\"2020-12-10T08:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/\"},\"wordCount\":837,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20201210005306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/xlmedia-accelerates-u-s-sports-market-presence-with-cbwg-acquisition\\\/\",\"name\":\"XLMedia Accelerates U.S. Sports Market Presence With CBWG Acquisition - 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