{"id":396600,"date":"2020-12-09T11:03:24","date_gmt":"2020-12-09T16:03:24","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396600"},"modified":"2020-12-09T11:03:24","modified_gmt":"2020-12-09T16:03:24","slug":"ams-3d-technology-to-address-driver-drowsiness-and-distraction-new-demo-system-combines-3d-sensing-with-eye-tracking","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ams-3d-technology-to-address-driver-drowsiness-and-distraction-new-demo-system-combines-3d-sensing-with-eye-tracking\/","title":{"rendered":"ams 3D technology to address driver drowsiness and distraction: new demo system combines 3D sensing with eye tracking"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>ams 3D technology to address driver drowsiness and distraction: new demo system combines 3D sensing with eye tracking<\/b><\/p>\n<p><b>News facts:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDriver monitoring system (DMS) demonstrator includes robust 3D optical sensing and facial recognition technology from ams\n<\/li>\n<li>\nEye-tracking software from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feyeware.tech&amp;esheet=52345368&amp;newsitemid=20201209005398&amp;lan=en-US&amp;anchor=Eyeware&amp;index=1&amp;md5=856fccd83bc93ec864d0b316714fb00f\">Eyeware<\/a> detects the direction of the driver\u2019s gaze\n<\/li>\n<li>\n3D images and 3D head pose estimation enables precise monitoring of the so called \u201cmicro sleeps\u201d for early detection of sleepy drivers, not possible with 2D systems\n<\/li>\n<li>\nAutomotive manufacturers can create proof-of-concept designs for drowsiness detection, distraction alerts, and heads-up display and other applications\n<\/li>\n<\/ul>\n<p>PREMSTAETTEN, Austria&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nams (SIX: AMS), a leading worldwide supplier of high-performance sensor solutions, today enables automotive manufacturers to create proof of concept demonstrations through a new automotive driver monitoring system (DMS) demonstrator which implements 3D and eye tracking for use in advanced safety functions such as drowsiness detection and distraction alerts. These important features are required to support new assisted and autonomous driving technologies, and go beyond what today\u00b4s 2D systems are capable of providing. The 3D optical sensing technology from ams provides a detailed \u2018depth map\u2019 image of the driver\u2019s head and analyzes it to recognize the driver\u2019s unique facial features to identify the driver.\n<\/p>\n<p><span style=\"font-weight:normal\">Firat Sarialtun, In-Cabin Sensing Segment Manager of ams, said: \u201cThe automotive industry has been actively evaluating 3D optical sensing technologies for driver monitoring, as it provides more accurate and robust information about the position and movement of the driver\u2019s head and eyes compared to existing less sophisticated 2D systems. Now, by developing a 3D demonstration system for eye tracking, ams and Eyeware have shown the industry the way to integrate the 3D sensing hardware and eye-tracking software elements and produce a reliable method for detecting drowsiness and distraction.\u201d<\/span><\/p>\n<p>\nBastjan Prenaj, Co-founder and Chief Business Development Officer at Eyeware, said:\n<\/p>\n<p>\n\u201cDriver monitoring has the potential to make a vital contribution to improving road safety, but the systems and components used in a DMS must be ultra-reliable. That is a key benefit of the\n<\/p>\n<p>\nEyeware software: together with the ams 3D sensing technology, it performs in all lighting and usage conditions, and gives accurate data on which OEMs can build applications such as drowsiness alerts.\u201d\n<\/p>\n<p><b>Active Stereo Vision (ASV)-based demonstrator for precise automotive cabin monitoring<\/b><\/p>\n<p>\nFlood and dot pattern illuminators from ams are used in the ASV-based\u200b demonstrator to provide robust illumination, resisting interference from sunlight and reflection from sunglasses. This combines with advanced eye-tracking software from Eyeware Tech SA, to apply proprietary algorithms to the depth-mapped images of the driver\u2019s eyes and head posture to calculate in real time the direction of the driver\u2019s gaze \u200b\n<\/p>\n<p>\nDesigners developing driver and cabin monitoring systems can use the outputs of this demonstrator to build sophisticated safety features which can detect when the driver is drowsy or asleep at the wheel. Using 3D images and 3D head pose estimation enables precise monitoring of the so called \u201cmicro sleeps\u201d for early detection of sleepy drivers, not possible with 2D systems. The DMS also detects drivers when their gaze has been distracted from the road, for instance to read a text message on their mobile phone. This can help reduce a leading cause of road accidents.\n<\/p>\n<p>\nThe signals from the 3D DMS demonstrator will also enable next-generation heads-up displays, detecting where the driver\u2019s gaze is directed to control the projection of displayed information on the windshield. This enables groundbreaking visual applications in the car based on augmented reality. The demonstration system is based on the ams Active Stereo Vision evaluation kit, which uses the ams face image processing library and Eyeware\u2019s eye-tracking software. Customer implementations can use a dedicated software development kit supplied by Eyeware, which is fully compatible with the ams 3D sensing components.\n<\/p>\n<p>\nFor more information on ams\u2019 driver monitoring technology please go to\n<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feur04.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fams.com%252Fautomotive%26data%3D04%257C01%257CPatricia.Moosburger%2540ams.com%257C949a34759ac940db81d908d898561dcd%257C872ad44741094610812133b9f2cacd6f%257C0%257C0%257C637426842918824453%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DnZL9Y55%252BBesXxl53CzgcJ7ioSDdRAseVPiAOOYXETMo%253D%26reserved%3D0&amp;esheet=52345368&amp;newsitemid=20201209005398&amp;lan=en-US&amp;anchor=https%3A%2F%2Fams.com%2Fautomotive&amp;index=2&amp;md5=ca28fc2db507a6693f4a3759445387a2\">https:\/\/ams.com\/automotive<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201209005398r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201209005398\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201209005398\/en\/<\/a><\/span><\/p>\n<p>\nAmy Fl\u00e9cher<br \/>\n<br \/>ams AG<br \/>\n<br \/>VP Marketing Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@ams.com\">press@ams.com<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ams.com&amp;esheet=52345368&amp;newsitemid=20201209005398&amp;lan=en-US&amp;anchor=ams.com&amp;index=3&amp;md5=9571d55117681470b85d67ae42c647ed\">ams.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Austria Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Semiconductor Hardware Audio\/Video Technology Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201209005398\/en\/566087\/3\/ams_Sensing_is_Life_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ams 3D technology to address driver drowsiness and distraction: new demo system combines 3D sensing with eye tracking News facts: Driver monitoring system (DMS) demonstrator includes robust 3D optical sensing and facial recognition technology from ams Eye-tracking software from Eyeware detects the direction of the driver\u2019s gaze 3D images and 3D head pose estimation enables precise monitoring of the so called \u201cmicro sleeps\u201d for early detection of sleepy drivers, not possible with 2D systems Automotive manufacturers can create proof-of-concept designs for drowsiness detection, distraction alerts, and heads-up display and other applications PREMSTAETTEN, Austria&#8211;(BUSINESS WIRE)&#8211; ams (SIX: AMS), a leading worldwide supplier of high-performance sensor solutions, today enables automotive manufacturers to create proof of concept demonstrations through a new automotive driver &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ams-3d-technology-to-address-driver-drowsiness-and-distraction-new-demo-system-combines-3d-sensing-with-eye-tracking\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ams 3D technology to address driver drowsiness and distraction: new demo system combines 3D sensing with eye tracking&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-396600","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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