{"id":396547,"date":"2020-12-09T10:03:25","date_gmt":"2020-12-09T15:03:25","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396547"},"modified":"2020-12-09T10:03:25","modified_gmt":"2020-12-09T15:03:25","slug":"future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\/","title":{"rendered":"Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n AUSTIN, Texas<\/span>, Dec. 9, 2020<\/span> \/PRNewswire\/ —\u00a0Future Proof Brands LLC, creators of BeatBox Beverages – the World’s Tastiest Portable Party Punch\u2122, with whom introduced their Brizzy\u00ae premium hard seltzer\u00a0in 2019, previously filed litigation<\/a><\/u> in an\u00a0Austin\u00a0federal court in February of 2020, charging that\u00a0Molson Coors\u00a0(NYSE:\u00a0TAP<\/a><\/u>) infringed on Brizzy’s federally registered trademark, creating market confusion through the industry giant’s launch of a competing product, Vizzy.\u00a0<\/p>\n

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\n \"(PRNewsfoto\/Future
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors<\/div>\n

Despite not granting the requested injunction, The Fifth Circuit confirmed the validity of Future Proof’s Brizzy trademark, which is something that the United States Patent and Trademark had already done in issuing their registration last year.\u00a0 <\/p>\n

Because the Fifth Circuit’s decision rejects Molson Coors’s<\/span> primary challenge to Future Proof’s mark in this case, it paves the way for the lawsuit against Molson Coors<\/span> to proceed through the discovery phase, where Future Proof intends to fully explore the actual confusion that has been occurring in the market following the release of Vizzy, and finally to a full trial on the merits.\u00a0 <\/p>\n

“We are extremely pleased with the Fifth Circuit’s decision that completely rejects Molson Coors’s<\/span> primary challenge to our trademark. We have already seen so much confusion in the market, and we are quite confident in winning our lawsuit to protect our brand,” said Justin Fenchel<\/span>, Co-Founder and CEO of Future Proof. “Molson Coors<\/span> has proven time and time again they will use their size and resources against small businesses and we refuse to let that happen to us.” <\/p>\n

Future Proof also makes the BeatBox line of alcoholic party punches, which gained national recognition in 2014 when the company gained a $1 million<\/span> investment from Mark Cuban<\/span> on ABC’s Shark Tank program. Future Proof, recently awarded one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America<\/a><\/i>, is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories, having also been named the fastest-selling and fastest-growing single serve wine product in the US via Nielsen. <\/p>\n

Future Proof is represented in the case by\u00a0Christopher J. Schwegmann\u00a0and\u00a0Kent Krabill\u00a0of\u00a0Lynn Pinker Cox\u00a0& Hurst LLP in\u00a0Dallas.<\/p>\n

\n About Future Proof<\/b>\n <\/p>\n

United through a love of music and inspired by the entrepreneurial spirit of\u00a0Austin, Texas<\/span>, the founders of Future Proof (formerly BeatBox Beverages) set out to create something that could help everyone #PartyBetter. One year later, they made Shark Tank, walking away with the biggest investment the show had made at that time,\u00a0$1million\u00a0from\u00a0Mark Cuban. Later adding on a team of industry veterans from Austin Eastciders, InBev, MillerCoors, Deep Eddy, and Tito’s Handmade Vodka, to name a few \u2013 who know how to develop, launch, and quickly grow authentic brands. Now boasting a portfolio of brands, and a roster of investors including\u00a0Mark Cuban,\u00a0Rob Dyrdek\u00a0as well as DJs Party Favor, Louis The Child, Good Times Ahead, and many others, Future Proof’s reputation is secured as a company that creates products that drive incremental profit in high-growth categories with specific expertise in the Millennial target.<\/p>\n

For more information, please visit\u00a0www.futureprf.com<\/a><\/u>\u00a0or check out our\u00a0LinkedIn<\/a><\/u>.<\/p>\n

Press Contact:
Taylor Foxman-Weiner<\/span>
Taylor@TheIndustryCollective.org
<\/a><\/u>609-432-2237<\/p>\n

<\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors-301189566.html<\/a><\/p>\n

SOURCE Future Proof<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire AUSTIN, Texas, Dec. 9, 2020 \/PRNewswire\/ —\u00a0Future Proof Brands LLC, creators of BeatBox Beverages – the World’s Tastiest Portable Party Punch\u2122, with whom introduced their Brizzy\u00ae premium hard seltzer\u00a0in 2019, previously filed litigation in an\u00a0Austin\u00a0federal court in February of 2020, charging that\u00a0Molson Coors\u00a0(NYSE:\u00a0TAP) infringed on Brizzy’s federally registered trademark, creating market confusion through the industry giant’s launch of a competing product, Vizzy.\u00a0 Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors Despite not granting the requested injunction, The Fifth Circuit confirmed the validity of Future Proof’s Brizzy trademark, which is something that the United States Patent and Trademark had already done in issuing their registration last year.\u00a0 Because the Fifth Circuit’s decision rejects Molson Coors’s primary … <\/p>\n

Continue reading “Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-396547","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFuture Proof Makes Headway with Federal Infringement Claim Against Molson Coors - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire AUSTIN, Texas, Dec. 9, 2020 \/PRNewswire\/ —\u00a0Future Proof Brands LLC, creators of BeatBox Beverages – the World’s Tastiest Portable Party Punch\u2122, with whom introduced their Brizzy\u00ae premium hard seltzer\u00a0in 2019, previously filed litigation in an\u00a0Austin\u00a0federal court in February of 2020, charging that\u00a0Molson Coors\u00a0(NYSE:\u00a0TAP) infringed on Brizzy’s federally registered trademark, creating market confusion through the industry giant’s launch of a competing product, Vizzy.\u00a0 Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors Despite not granting the requested injunction, The Fifth Circuit confirmed the validity of Future Proof’s Brizzy trademark, which is something that the United States Patent and Trademark had already done in issuing their registration last year.\u00a0 Because the Fifth Circuit’s decision rejects Molson Coors’s primary … Continue reading "Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T15:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1313070\/BeatBox_Beverages_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors\",\"datePublished\":\"2020-12-09T15:03:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/\"},\"wordCount\":560,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1313070\\\/BeatBox_Beverages_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/future-proof-makes-headway-with-federal-infringement-claim-against-molson-coors\\\/\",\"name\":\"Future Proof Makes Headway with Federal Infringement Claim Against Molson Coors - 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