{"id":396424,"date":"2020-12-09T09:03:33","date_gmt":"2020-12-09T14:03:33","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396424"},"modified":"2020-12-09T09:03:33","modified_gmt":"2020-12-09T14:03:33","slug":"rrd-announces-vaccination-distribution-toolkit-to-support-marketing-and-operations-for-pending-covid-19-vaccine","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rrd-announces-vaccination-distribution-toolkit-to-support-marketing-and-operations-for-pending-covid-19-vaccine\/","title":{"rendered":"RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine"},"content":{"rendered":"

<\/p>\n

RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine<\/b><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–
\nR.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today introduces a comprehensive vaccination distribution toolkit <\/a>\u2014 for healthcare providers, government agencies, retail pharmacies, and large enterprise organizations \u2014 aimed at delivering quick-turn marketing, communication, and operational support upon the release of an FDA-authorized COVID-19 vaccine.\n<\/p>\n

\nWith several COVID-19 vaccines under review for Emergency Use Authorization by the FDA, manufacturers, care providers, and associated companies will have an immediate need for vaccine distribution, related communication, and support materials.\n<\/p>\n

\nImmediate production of a vaccine program involves many components, e.g., regulatory compliance, multiple vendor coordination, and speed-to-market challenges. RRD\u2019s vaccination distribution toolkit is designed to provide turnkey support in three key areas:\n<\/p>\n

    \n
  1. Vaccine awareness<\/b> \u2013 direct mail campaigns, digital communications, employee training materials, content and creative translations\n<\/li>\n
  2. Clinician and retailer operational needs<\/b> \u2013 signage and wayfinding, prep kits, temperature labels, POP displays, branded promotions and labels\n<\/li>\n
  3. Post-vaccination support<\/b> \u2013 care kits, proof of vaccination, second-dose reminders, tip sheets\n<\/li>\n<\/ol>\n

    \nThe challenge of any large-scale, intra-pandemic vaccination effort is often compounded by the fact that many people are reluctant to get vaccinated. According to a recent survey by Sermo<\/a>, more than 80% of physicians indicate that concerns regarding the safety of the COVID-19 vaccine could be the main barrier to adoption. Widespread vaccination will require extensive communications that thoughtfully incorporates messaging, imagery, reading level, and translation to resonate with a variety of populations.\n<\/p>\n

    \n\u201cRRD\u2019s new vaccination distribution toolkit is rooted in the company\u2019s expertise in creating compelling communications distributed through direct mail, online channels, and physical locations,\u201d said Ken Gammon, Vice President, RRD Healthcare Solutions.\n<\/p>\n

    \n\u201cOnce a vaccine becomes available, its distribution will require swift, efficient mobilization of awareness campaigns and associated materials. This focused coordination of proven RRD solutions will not only empower businesses with a true sense of preparedness, but provide them access to the right tools to effectively and safely seize the moment.\u201d\n<\/p>\n

    About RRD<\/b><\/p>\n

    \nRRD is a leading global provider of multichannel business communications services and marketing solutions. With more than 35,000 employees across 29 countries, RRD offers the industry\u2019s most comprehensive offering of solutions designed to help companies\u2014from Main Street to Wall Street\u2014optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies. For more information, visit the Company’s web site at www.rrd.com<\/a>.\n<\/p>\n

    \"\"<\/p>\n

    View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201209005241\/en\/<\/a><\/span><\/p>\n

    \nKatie O’Rourke
    \n
    Director, RRD Corporate Communications
    \n
    media.info@rrd.com
    \n<\/a>
    312-326-7168\n<\/p>\n

    KEYWORDS:<\/b> Illinois United States North America<\/p>\n

    INDUSTRY KEYWORDS:<\/b> Other Health General Health Internet Data Management Technology Infectious Diseases Other Communications Publishing Marketing Communications Other Technology Health Telecommunications<\/p>\n

    MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

    RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine CHICAGO–(BUSINESS WIRE)– R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today introduces a comprehensive vaccination distribution toolkit \u2014 for healthcare providers, government agencies, retail pharmacies, and large enterprise organizations \u2014 aimed at delivering quick-turn marketing, communication, and operational support upon the release of an FDA-authorized COVID-19 vaccine. With several COVID-19 vaccines under review for Emergency Use Authorization by the FDA, manufacturers, care providers, and associated companies will have an immediate need for vaccine distribution, related communication, and support materials. Immediate production of a vaccine program involves many components, e.g., regulatory compliance, multiple vendor coordination, and speed-to-market challenges. … <\/p>\n

    Continue reading “RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-396424","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rrd-announces-vaccination-distribution-toolkit-to-support-marketing-and-operations-for-pending-covid-19-vaccine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine CHICAGO–(BUSINESS WIRE)– R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today introduces a comprehensive vaccination distribution toolkit \u2014 for healthcare providers, government agencies, retail pharmacies, and large enterprise organizations \u2014 aimed at delivering quick-turn marketing, communication, and operational support upon the release of an FDA-authorized COVID-19 vaccine. With several COVID-19 vaccines under review for Emergency Use Authorization by the FDA, manufacturers, care providers, and associated companies will have an immediate need for vaccine distribution, related communication, and support materials. 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