{"id":396283,"date":"2020-12-09T08:03:49","date_gmt":"2020-12-09T13:03:49","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396283"},"modified":"2020-12-09T08:03:49","modified_gmt":"2020-12-09T13:03:49","slug":"cheez-it-rewrites-the-playbook-with-new-fan-experience-featuring-fanimatronic-cheering-cheese-wheels-at-2020-cheez-it-bowl","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cheez-it-rewrites-the-playbook-with-new-fan-experience-featuring-fanimatronic-cheering-cheese-wheels-at-2020-cheez-it-bowl\/","title":{"rendered":"Cheez-It\u00ae Rewrites The Playbook With New Fan Experience Featuring Fanimatronic, Cheering Cheese Wheels At 2020 Cheez-It Bowl"},"content":{"rendered":"
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Fans can design a personalized Cheez-It Wheel Live Fan avatar to share on social and may see their design jumping, dancing and cheering in the stands at this year’s game<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n BATTLE CREEK, Mich.<\/span>, Dec. 9, 2020<\/span> \/PRNewswire\/ —\u00a0College football season may look a little different this year, but Cheez-It\u00ae <\/i>has a new way to cheer during the 2020 Cheez-It<\/i> Bowl with an absurdly cheese-fueled way to celebrate at home and at the game. Enter: Wheel Live Fans. That’s right, Cheez-It<\/i> is turning real life fans<\/b> into ‘Wheel Live Fans<\/b>.’ <\/p>\n

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On game day, Cheez-It<\/i> is celebrating football fans and its iconic wheel of cheese seen throughout the season in ad breaks by installing hundreds of animatronic and fixed cheese wheels in the end zones of Camping World Stadium who will spin and celebrate. With prime seating in the stands behind both goal lines, the Cheez-It<\/i> ‘Wheel Live Fans’ will be visible to fans watching at home and at the stadium throughout the entire game.<\/p>\n

Fans can build their own Cheez-It<\/i> ‘Wheel Live Fan’\u00a0<\/i>avatar on CheezIt.com<\/a>\u00a0and tune in to the 2020 Cheez-It <\/i>Bowl on December 29<\/span> to see if their cheesy doppelganger made it into the stands. While limited stadium seating is still available, the ‘Wheel Live Fans’ will create an energy in the stadium that is unmistakable. <\/p>\n

“After the success of last year’s two-story Cheez-It<\/i> Box Seats, we knew we had to find a way to bring the excitement of the being in the stands of the Cheez-It<\/i> Bowl to fans watching from home,” said Jeff Delonis<\/span>, Senior Director of Marketing for Cheez-It<\/i>. “We also knew that cardboard cutouts and LED screens weren’t going to cut it for a bowl game like no other. The Cheez-It ‘<\/i>Wheel Live Fans’ take team spirit to the next level and give every football fan the chance to represent themselves no matter where they’re watching.”\u00a0 <\/p>\n

\n HOW IT WORKS<\/b>\n <\/p>\n

It’s the moment you didn’t know you were waiting for: It’s time to turn yourself into a jumping, cheering, spinning wheel of cheese!<\/p>\n