{"id":396274,"date":"2020-12-09T08:03:34","date_gmt":"2020-12-09T13:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396274"},"modified":"2020-12-09T08:03:34","modified_gmt":"2020-12-09T13:03:34","slug":"crest-launches-12-days-of-crest-smiles-to-grant-holiday-wishes-to-those-in-need","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/crest-launches-12-days-of-crest-smiles-to-grant-holiday-wishes-to-those-in-need\/","title":{"rendered":"Crest\u00ae Launches \u201c12 Days of Crest Smiles\u201d to Grant Holiday Wishes to Those in Need"},"content":{"rendered":"

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Crest\u00ae Launches \u201c12 Days of Crest Smiles\u201d to Grant Holiday Wishes to Those in Need<\/b><\/p>\n

Crest holiday initiative gives the gift of a smile to people and communities who need it most<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nThe disparity of dental care in underserved communities has heightened due to the COVID-19 pandemic. People without access to dental services are facing ongoing health consequences, including untreated tooth decay and more intensive dental care needs1<\/sup>. This holiday season, Crest – the #1 Toothpaste brand in America – is excited to announce its \u201c12 Days of Crest Smiles\u201d campaign, ensuring some of the most deserving children and families have even more reason to smile bright this season.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201209005299\/en\/<\/a><\/p>\n

\nIn collaboration with A Special Wish Foundation, Crest\u2019s first holiday Smile Wish will be granted to cancer survivor, 8-year-old Alex Carico, from North Ridgeville, OH who has unique aspirations for when he grows up.\n<\/p>\n

\nOn New Year\u2019s Eve in 2018, Alex was diagnosed with stage 4 high-risk Neuroblastoma. In February 2020 after receiving treatment at the Angie Fowler Adolescent & Young Adult Cancer Institute at University Hospitals Rainbow Babies & Children\u2019s Hospital in Cleveland, OH, doctors declared Alex cancer-free. Alex\u2019s parents, Michael and Bill, said that throughout his treatment Alex always wanted to make people smile. In fact, his ultimate wish for when he grows up is to become a dentist. And as the official toothpaste of Santa, Crest is thrilled to make Alex\u2019s smile even brighter this holiday by giving him the opportunity to take care of the world\u2019s most famous smile.\n<\/p>\n

\n\u201cFrom a young age, Alex always wanted to be a dentist. He said that if he can smile all the time, there\u2019s no reason why others can\u2019t do the same,\u201d said Michael Carico. \u201cWe\u2019re so thrilled Crest reached out to make Alex\u2019s holiday dreams come true with a special dental check-up with Santa.\u201d\n<\/p>\n

\nCrest is also partnering with organizations such as America\u2019s ToothFairy, a nonprofit resource provider that has helped over 8 million children receive oral health care and education from nonprofit clinics2<\/sup>.\n<\/p>\n

\n\u201cAt Crest we believe in the power of a smile, but know that for many it\u2019s not so simple \u2013 especially during the holidays,\u201d said Carlos Quintero, P&G Vice President, Crest NA Senior Brand Director. \u201cThat\u2019s why we\u2019re committed to unleashing healthier and happier smiles, and as the official toothpaste of Santa, we can\u2019t think of a better way to celebrate this holiday season than to grant these special Smile Wishes to Alex and so many others.\u201d\n<\/p>\n

\nThe holiday magic will continue with eleven more Crest Smile Wishes, including:\n<\/p>\n