{"id":396113,"date":"2020-12-09T06:48:21","date_gmt":"2020-12-09T11:48:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=396113"},"modified":"2020-12-09T06:48:21","modified_gmt":"2020-12-09T11:48:21","slug":"comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\/","title":{"rendered":"Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Trend highlights e-commerce growth opportunity as holiday season peaks<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">RESTON, Va.<\/span>, Dec. 9,\u00a02020 \/PRNewswire\/ &#8212;\u00a0With the holiday shopping season well underway, new\u00a0research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record levels in Q2 2020, with elevated engagement extending into Q3 of 2020. The rise in online shopping activity suggests retailers can capitalize on consumers&#8217; continuing interest in upgrading their homes by retailers maximizing their e-commerce efforts during the final month of 2020, which typically sees the highest spend each year.<\/p>\n<p>Key findings of the research, which used attitudinal and behavioral insights from Comscore\u00a0<b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3006601-1&amp;h=1302473277&amp;u=https%3A%2F%2Fwww.comscore.com%2FProducts%2FDigital%2FAudience-Segmentation&amp;a=Plan+Metrix+Multi-Platform\" rel=\"nofollow noopener noreferrer\">Plan Metrix Multi-Platform<\/a><\/b>, and digital information from Comscore <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3006601-1&amp;h=3244990264&amp;u=https%3A%2F%2Fwww.comscore.com%2FProducts%2FDigital%2FMulti-Platform-Content-Measurement&amp;a=Media+Metrix+Multi-Platform\" rel=\"nofollow noopener noreferrer\">Media Metrix Multi-Platform<\/a><\/b>, include: <\/p>\n<ul type=\"disc\">\n<li>In August\u00a02020,\u00a074.2 million consumers had completed a home remodel job in the past year, an increase by nearly 20% compared to the same period last year.\u00a0Tens of millions of Americans\u00a0say they are\u00a0very likely to\u00a0purchase a new home in the next six months, indicating this trend will continue. <\/li>\n<li>Site visitation to the\u00a0retail\u00a0home furnishings category saw record high visitation numbers in 2020: in May of this year, visitation peaked at 133 million U.S. unique visitors, up 26% from February 2020.\u00a0When compared to 2018 and 2019 numbers, the retail home furnishings category has maintained\u00a0a\u00a0higher level of visitation\u00a0for all months following the May\u00a02020\u00a0peak.\u00a0 <\/li>\n<li>The pandemic has accelerated online spend in this category significantly: Comscore e-Commerce and m-Commerce Measurement research indicates that online spending in the furniture, appliances and equipment category totaled <span class=\"xn-money\">$12.1B<\/span> in Q2 2020, up nearly 50% vs. Q1 2020, making it the highest quarterly spend ever. While\u00a0seeing a slight decline\u00a0post-peak, Q3 2020\u00a0spending remained significantly above the pre-COVID average. <\/li>\n<li>Of the 108 million consumers who purchased a home goods product online\u00a0from March through August\u00a02020, 75% agreed that they conducted research online before making a major purchase.<\/li>\n<\/ul>\n<p>Comscore will continue to monitor these trends and provide ongoing insights via its <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3006601-1&amp;h=537363304&amp;u=https%3A%2F%2Fwww.comscore.com%2FInsights%2FCoronavirus&amp;a=Coronavirus+Insights+Hub\" rel=\"nofollow noopener noreferrer\">Coronavirus Insights Hub<\/a><\/b>. To learn more about how Comscore can help measure digital audiences for all content types,\u00a0please\u00a0<b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3006601-1&amp;h=3444904332&amp;u=https%3A%2F%2Fwww.comscore.com%2FRequest%2FContact%2FContact-Us&amp;a=contact+us\" rel=\"nofollow noopener noreferrer\">contact us<\/a><\/b><b>.<\/b>\u00a0<\/p>\n<p>\n        <b>About Comscore<br \/><\/b>Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3006601-1&amp;h=2802138657&amp;u=http%3A%2F%2Fwww.comscore.com%2F&amp;a=www.comscore.com\" rel=\"nofollow noopener noreferrer\">www.comscore.com<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1127\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg\" title=\"New comScore logo (PRNewsFoto\/comScore, Inc.)\" alt=\"New comScore logo (PRNewsFoto\/comScore, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=SF17498&amp;sd=2020-12-09\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling-301188920.html\">http:\/\/www.prnewswire.com\/news-releases\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling-301188920.html<\/a><\/p>\n<p>SOURCE  Comscore<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=SF17498&amp;Transmission_Id=202012090645PR_NEWS_USPR_____SF17498&amp;DateId=20201209\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend highlights e-commerce growth opportunity as holiday season peaks PR Newswire RESTON, Va., Dec. 9,\u00a02020 \/PRNewswire\/ &#8212;\u00a0With the holiday shopping season well underway, new\u00a0research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record levels in Q2 2020, with elevated engagement extending into Q3 of 2020. The rise in online shopping activity suggests retailers can capitalize on consumers&#8217; continuing interest in upgrading their homes by retailers maximizing their e-commerce efforts during the final month of 2020, which typically sees the highest spend each year. Key findings of the research, which used attitudinal and behavioral insights from Comscore\u00a0Plan Metrix Multi-Platform, and digital information &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-396113","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Trend highlights e-commerce growth opportunity as holiday season peaks PR Newswire RESTON, Va., Dec. 9,\u00a02020 \/PRNewswire\/ &#8212;\u00a0With the holiday shopping season well underway, new\u00a0research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record levels in Q2 2020, with elevated engagement extending into Q3 of 2020. The rise in online shopping activity suggests retailers can capitalize on consumers&#8217; continuing interest in upgrading their homes by retailers maximizing their e-commerce efforts during the final month of 2020, which typically sees the highest spend each year. Key findings of the research, which used attitudinal and behavioral insights from Comscore\u00a0Plan Metrix Multi-Platform, and digital information &hellip; Continue reading &quot;Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T11:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling\",\"datePublished\":\"2020-12-09T11:48:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/\"},\"wordCount\":455,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/327730\\\/comScore_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling\\\/\",\"name\":\"Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling - 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