{"id":395850,"date":"2020-12-08T16:18:07","date_gmt":"2020-12-08T21:18:07","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=395850"},"modified":"2020-12-08T16:18:07","modified_gmt":"2020-12-08T21:18:07","slug":"americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/","title":{"rendered":"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">Rogers, Arkansas , Dec.  08, 2020  (GLOBE NEWSWIRE) &#8212;   <\/p>\n<p align=\"justify\">\n        <strong>\ufeff<\/strong>America\u2019s Car-Mart, one of the largest publicly-held automotive retailers in the \u201cIntegrated Auto Sales and Finance\u201d segment, announced today its new visual identity and tagline that reaffirms the company\u2019s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company\u2019s evolution as a prominent leader in the used car market.<\/p>\n<p align=\"justify\">\u201cWe believe our purpose is to serve hard-working Americans by providing them with quality, used vehicles,\u201d said Jeff Williams, President and Chief Executive Officer. \u201cEvery day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind \u2013 from the time they walk onto our lot and buy a vehicle to when they collect the title to their vehicle. We\u2019re with them every step of the way on that journey. We keep them on the road.\u201d<\/p>\n<p align=\"justify\">Car-Mart\u2019s new tagline, \u2018Keeping You on the Road\u2019, is an all-encompassing definition of what Car-Mart delivers to its customers. It is a commitment and a promise the company will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale.<\/p>\n<p align=\"justify\">The new logo, while staying with its red, white and blue color scheme, depicts a graphic of the open road, a uniquely American symbol, which conveys freedom and possibilities that come with owning a vehicle. The highway icon forms the letter \u201cA\u201d that signifies the American spirit.<\/p>\n<p align=\"justify\">\u201cWe understand that owning a vehicle is an essential part of everyday life. A vehicle is about getting people to work, taking children to school and the ability to visit new places,\u201d Mr. Williams said. \u201cIn short, &#8216;Keeping You on the Road&#8217; represents freedom to us and it\u2019s what we offer our customers.\u201d<\/p>\n<p align=\"justify\">\n        <em><br \/>\n          <u>About the rebranding effort<\/u><br \/>\n        <\/em><br \/>\n        \n      <\/p>\n<p align=\"justify\">Car-Mart\u2019s rebranding was developed through an internal collaborative process. Associates helped select the final version of the new logo. The new logo and tagline will be featured on all Car-Mart dealerships including internal and exterior signage, as well as Car-Mart\u2019s website and social media channels. <\/p>\n<p align=\"justify\">\u201cIt\u2019s been over ten years since we\u2019ve updated our look and feel. The time was right to better define what we stand for as a company,\u201d said Dan Burks, Vice President of Customer Experience. \u201cOur \u2018Keeping You on the Road\u2019 tagline is proof positive that we go to work every day to take care of our customers.\u201d<\/p>\n<p align=\"justify\">For more information about Car-Mart\u2019s rebranding effort, go to &#8220;Keeping You on the Road&#8221; on the Company\u2019s website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zoiZCI-SoQQuyrk2x9j6mAyrhM5l_5pY3Pd2xsBxSWlJeTcbjpmPe5BmkyvB38AF8tFArQMn5Vq65jGKUFgnTSrVvNihLaMVXiCT64gvD_U=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.car-mart.com<\/a>.<\/p>\n<p align=\"justify\">America\u2019s Car-Mart operates automotive dealerships in twelve states and is one of the largest publicly-held automotive retailers in the United States focused exclusively on the \u201cIntegrated Auto Sales and Finance\u201d segment of the used car market.\u00a0The Company specializes in the sale of quality, pre-owned vehicles, and features flexible used car financing options for customers with bad credit, no credit, repossessions or even past bankruptcy and emphasizes superior customer service and the building of strong personal relationships with its customers. The Company operates its dealerships primarily in smaller cities throughout the South-Central United States selling quality used vehicles and providing financing for substantially all of its customers.\u00a0For more information about America\u2019s Car-Mart, including investor presentations, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mW1sOC3TybuxZO_UcMLTspjFUEgYyjkd3Om5lclgEKASC-93PjwXSIFQe0ieVPFa2xl4aXqr_G7pTlm_wYexRlujqMD-xe5DJzOFYv9yNUkg5zpmAWGya_8IKMhrRzz1CnLEoGTZMfbXvEBsY-cJSvfJ0r1WEct7hECTun9qsGVcKsp7wzXQgq8PC7rSrzTxn0XY_bFAintcTTlzJfQRAgWCByOkWVY1AuB9CvVrpCA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.car-mart.com<\/a>.<\/p>\n<p align=\"justify\">Car-Mart was named to the Forbes America\u2019s Best Mid-Size Employers list for two consecutive years in 2019 and 2018 and has sold over 700,000 vehicles since fiscal year 2000.<\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODkzMSMzODYyNDQwIzIwMjY5MTc=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/ed79a7e9-556e-412d-96d5-5265939b0cff\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Contacts:Jeff Williams, CEO at (479) 464-9944 or Vickie Judy, CFO at (479) 464-9944 <\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rogers, Arkansas , Dec. 08, 2020 (GLOBE NEWSWIRE) &#8212; \ufeffAmerica\u2019s Car-Mart, one of the largest publicly-held automotive retailers in the \u201cIntegrated Auto Sales and Finance\u201d segment, announced today its new visual identity and tagline that reaffirms the company\u2019s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company\u2019s evolution as a prominent leader in the used car market. \u201cWe believe our purpose is to serve hard-working Americans by providing them with quality, used vehicles,\u201d said Jeff Williams, President and Chief Executive Officer. \u201cEvery day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind \u2013 from the time they walk onto our lot &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-395850","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Rogers, Arkansas , Dec. 08, 2020 (GLOBE NEWSWIRE) &#8212; \ufeffAmerica\u2019s Car-Mart, one of the largest publicly-held automotive retailers in the \u201cIntegrated Auto Sales and Finance\u201d segment, announced today its new visual identity and tagline that reaffirms the company\u2019s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company\u2019s evolution as a prominent leader in the used car market. \u201cWe believe our purpose is to serve hard-working Americans by providing them with quality, used vehicles,\u201d said Jeff Williams, President and Chief Executive Officer. \u201cEvery day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind \u2013 from the time they walk onto our lot &hellip; Continue reading &quot;America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T21:18:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODkzMSMzODYyNDQwIzIwMjY5MTc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d\",\"datePublished\":\"2020-12-08T21:18:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/\"},\"wordCount\":604,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5ODkzMSMzODYyNDQwIzIwMjY5MTc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\\\/\",\"name\":\"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/","og_locale":"en_US","og_type":"article","og_title":"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d - Market Newsdesk","og_description":"Rogers, Arkansas , Dec. 08, 2020 (GLOBE NEWSWIRE) &#8212; \ufeffAmerica\u2019s Car-Mart, one of the largest publicly-held automotive retailers in the \u201cIntegrated Auto Sales and Finance\u201d segment, announced today its new visual identity and tagline that reaffirms the company\u2019s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company\u2019s evolution as a prominent leader in the used car market. \u201cWe believe our purpose is to serve hard-working Americans by providing them with quality, used vehicles,\u201d said Jeff Williams, President and Chief Executive Officer. \u201cEvery day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind \u2013 from the time they walk onto our lot &hellip; Continue reading \"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-08T21:18:07+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODkzMSMzODYyNDQwIzIwMjY5MTc=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d","datePublished":"2020-12-08T21:18:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/"},"wordCount":604,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODkzMSMzODYyNDQwIzIwMjY5MTc=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-car-mart-announces-rebranding-and-transitions-from-drive-easy-to-keeping-you-on-the-road\/","name":"America\u2019s Car-Mart Announces Rebranding and Transitions from \u201cDrive Easy\u201d to \u201cKeeping You on the Road\u201d - 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