{"id":395408,"date":"2020-12-08T09:03:43","date_gmt":"2020-12-08T14:03:43","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=395408"},"modified":"2020-12-08T09:03:43","modified_gmt":"2020-12-08T14:03:43","slug":"world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/","title":{"rendered":"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>World of Warcraft<sup>\u00ae<\/sup>: Shadowlands<\/i> Becomes Fastest-Selling PC Game of All Time<\/b><\/p>\n<p class=\"bwalignc\"><i>Blizzard Entertainment\u2019s latest release achieves sky-shattering sales record with more units sold through as of first day of launch than any other PC game in history<\/i><\/p>\n<p class=\"bwalignc\"><i>Player engagement in <\/i>World of Warcraft<i> reaches highest levels in a decade<\/i><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nStarting November 23, <i>World of Warcraft<sup>\u00ae<\/sup><\/i> players around the globe began their journey into the unknown reaches of Azeroth\u2019s afterlife in <span class=\"bwuline\"><i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fworldofwarcraft.com%2Fshadowlands&amp;esheet=52344619&amp;newsitemid=20201208005691&amp;lan=en-US&amp;anchor=Shadowlands&amp;index=1&amp;md5=57f44bd886828e717c86b47f5dce1d2d\">Shadowlands<\/a><\/i><\/span><i>, <\/i>the game\u2019s highly anticipated eighth expansion. Today, Blizzard Entertainment announced that as of the first full day of <i>Shadowlands\u2019<\/i> launch, more than 3.7 million units had sold through globally, making it the fastest-selling PC game of all time industry-wide.<sup>*<\/sup><\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201208005691\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201208005691\/en\/<\/a><\/p>\n<p>\nThe previously announced industry record-holder, Blizzard\u2019s own <i>Diablo<sup>\u00ae<\/sup> III, <\/i>sold through more than 3.5 million copies as of its first day of release. Today\u2019s announcement confirms that <i>Shadowlands <\/i>has surpassed that milestone as well as any other reported sell-through achievement for the same time frame among all PC games historically.\n<\/p>\n<p>\nIn addition, <i>World of Warcraft <\/i>has continued to see strong engagement from the global community franchise-wide:<sup>\u2020<\/sup><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nIn the months leading up to the expansion\u2019s release and the time since launch, the game<i \/>reached and has sustained its <b>highest number of players on monthly or longer-term subscriptions<\/b> compared to the same period ahead of and following any <i>WoW <\/i>expansion in the past decade, in both the West and the East.\n<\/li>\n<li>\nPlayers have spent <b>more time in Azeroth<i \/>year to date<\/b> than in the same period of any of the last 10 years.\n<\/li>\n<li>\nIn addition, total player time in game this year to date has nearly doubled compared to the same period last year.\n<\/li>\n<\/ul>\n<p>\n\u201cIt\u2019s been a huge thrill to enter this whole-new dimension of the Warcraft<i \/>universe together with millions of players around the world,\u201d said J. Allen Brack, president of Blizzard Entertainment. \u201cIt\u2019s been equally rewarding to see players enjoying all of the new features and content in <i>Shadowlands<\/i>\u2014whether they\u2019re exploring new aspects of their characters with the Covenants or setting foot in <i>WoW <\/i>for the first time with the new-player experience in Exile\u2019s Reach\u2014and there\u2019s much more to come.\u201d\n<\/p>\n<p>\nThe launch of <i>Shadowlands <\/i>is just the beginning of an adventure<i \/>unlike anything ever before experienced in <i>World of Warcraft, <\/i>with much more in store for players in the weeks and months ahead. Starting today, <i>Shadowlands<\/i> Season 1 commences when the gates to the<b \/>expansion\u2019s first raid,<b> Castle Nathria<\/b>\u2014the gothic stronghold of Revendreth\u2014open in Normal and Heroic difficulties. <b>Mythic Keystone dungeons<\/b> will also become available, tempting Azeroth\u2019s heroes with greater rewards for taking on increased challenges. This season\u2019s dungeon affix, Prideful, turns heroes\u2019 own sense of accomplishment against them in the form of ego-wrought manifestations. In addition, players will be able to put their skills to the ultimate test in Arenas and Battlegrounds as the expansion\u2019s first <b>Rated PvP<\/b> season begins.\n<\/p>\n<p><b><span class=\"bwuline\">About <i>World of Warcraft: Shadowlands<\/i><\/span><\/b><\/p>\n<p><i>Shadowlands<\/i> is the eighth expansion for Blizzard Entertainment\u2019s acclaimed massively multiplayer online role-playing game. Launched worldwide starting on November 23, <i>Shadowlands<\/i> sends players to the unexplored expanse of Warcraft\u2019s afterlife, where the machinations of Sylvanas Windrunner and the malevolent Jailer threaten the very balance of life and death. There, players will explore disparate realms of wonder and horror; forge a bond with one of the Shadowlands\u2019 four ruling <b>Covenants<\/b> in exchange for otherworldly power; delve into the Maw to rescue wrongly tormented souls; and ascend the twisting <b>Tower of the Damned<\/b> in search of legendary gear to help them restore balance to the beyond.\n<\/p>\n<p><i>World of Warcraft: Shadowlands<\/i> is available digitally in multiple editions, including the expansion-only <b>Base Edition<\/b> ($39.99); the <b>Heroic Edition<\/b> ($59.99), which also comes with a <i>Shadowlands<\/i>-level character boost and Ensorcelled Everwyrm mount\u2014additionally offering a quest to earn a new transmogrification set; and the <b>Epic Edition<\/b> ($79.99), which adds the Anima Wyrmling pet, Wraithchill cosmetic weapon effect, Eternal Traveler\u2019s Hearthstone, and 30 days of game time.\n<\/p>\n<p>\nTo learn more about <i>World of Warcraft: Shadowlands<\/i>, and for additional details on the different editions available, visit the official <i>World of Warcraft<\/i> website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.worldofwarcraft.com&amp;esheet=52344619&amp;newsitemid=20201208005691&amp;lan=en-US&amp;anchor=www.worldofwarcraft.com&amp;index=2&amp;md5=80e999935e103e545293c7e1a5458523\">www.worldofwarcraft.com<\/a>.\n<\/p>\n<p>\nFor <i>Shadowlands <\/i>screenshots, artwork, and other assets, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fblizzard.gamespress.com%2FWorld-of-Warcraft&amp;esheet=52344619&amp;newsitemid=20201208005691&amp;lan=en-US&amp;anchor=http%3A%2F%2Fblizzard.gamespress.com%2FWorld-of-Warcraft&amp;index=3&amp;md5=dda46ac42c8faf7fd7e08ceb44ccc204\">http:\/\/blizzard.gamespress.com\/World-of-Warcraft<\/a>.\n<\/p>\n<p><b><span class=\"bwuline\">About Blizzard Entertainment, Inc.<\/span><\/b><\/p>\n<p>\nBest known for blockbuster hits including <i>World of Warcraft<\/i>, <i>Hearthstone<\/i><sup>\u00ae<\/sup>, <i>Overwatch<\/i><sup>\u00ae<\/sup>, the <i>Warcraft<\/i><sup>\u00ae<\/sup>, <i>StarCraft<\/i><sup>\u00ae<\/sup>, and <i>Diablo<\/i><sup>\u00ae<\/sup> franchises, and the multifranchise <i>Heroes of the Storm<\/i><sup>\u00ae<\/sup>, Blizzard Entertainment, Inc. (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.blizzard.com&amp;esheet=52344619&amp;newsitemid=20201208005691&amp;lan=en-US&amp;anchor=www.blizzard.com&amp;index=4&amp;md5=6a90798960f6ad1bbce135bdf7628f32\">www.blizzard.com<\/a>), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry\u2019s most critically acclaimed games. Blizzard Entertainment\u2019s track record includes twenty-three #1 games<sup>*<\/sup> and multiple Game of the Year awards. The company&#8217;s online gaming service, Battle.net<sup>\u00ae<\/sup>, is one of the largest in the world, with millions of active players.\n<\/p>\n<p><i>*Sales and\/or downloads, based on internal company records and reports from key distributors.<\/i><\/p>\n<p><sup>\u2020<\/sup><i>Based on internal company records.<\/i><\/p>\n<p><span class=\"bwuline\">Cautionary Note Regarding Forward-looking Statements:<\/span> Information in this press release that involves Blizzard Entertainment&#8217;s expectations, plans, intentions or strategies regarding the future, including statements about the availability, features, and functionality of upcoming <i>World of Warcraft<sup>\u00ae<\/sup>: Shadowlands<\/i> content updates, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment&#8217;s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard\u2019s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201208005691r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201208005691\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201208005691\/en\/<\/a><\/span><\/p>\n<p>\nAndrew Meyer<br \/>\n<br \/>Sr. Public Relations Manager<br \/>\n<br \/>949.955.1380 x61353<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:anmeyer@blizzard.com\">anmeyer@blizzard.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Technology General Entertainment Online Software Internet Electronic Games<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201208005691\/en\/34034\/3\/blizzard-logo-large.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201208005691\/en\/816138\/3\/Shadowlands_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time Blizzard Entertainment\u2019s latest release achieves sky-shattering sales record with more units sold through as of first day of launch than any other PC game in history Player engagement in World of Warcraft reaches highest levels in a decade IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; Starting November 23, World of Warcraft\u00ae players around the globe began their journey into the unknown reaches of Azeroth\u2019s afterlife in Shadowlands, the game\u2019s highly anticipated eighth expansion. Today, Blizzard Entertainment announced that as of the first full day of Shadowlands\u2019 launch, more than 3.7 million units had sold through globally, making it the fastest-selling PC game of all time industry-wide.* This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-395408","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time Blizzard Entertainment\u2019s latest release achieves sky-shattering sales record with more units sold through as of first day of launch than any other PC game in history Player engagement in World of Warcraft reaches highest levels in a decade IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; Starting November 23, World of Warcraft\u00ae players around the globe began their journey into the unknown reaches of Azeroth\u2019s afterlife in Shadowlands, the game\u2019s highly anticipated eighth expansion. Today, Blizzard Entertainment announced that as of the first full day of Shadowlands\u2019 launch, more than 3.7 million units had sold through globally, making it the fastest-selling PC game of all time industry-wide.* This press release features multimedia. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/","og_locale":"en_US","og_type":"article","og_title":"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time - Market Newsdesk","og_description":"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time Blizzard Entertainment\u2019s latest release achieves sky-shattering sales record with more units sold through as of first day of launch than any other PC game in history Player engagement in World of Warcraft reaches highest levels in a decade IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; Starting November 23, World of Warcraft\u00ae players around the globe began their journey into the unknown reaches of Azeroth\u2019s afterlife in Shadowlands, the game\u2019s highly anticipated eighth expansion. Today, Blizzard Entertainment announced that as of the first full day of Shadowlands\u2019 launch, more than 3.7 million units had sold through globally, making it the fastest-selling PC game of all time industry-wide.* This press release features multimedia. View the &hellip; Continue reading \"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-08T14:03:43+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201208005691r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time","datePublished":"2020-12-08T14:03:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/"},"wordCount":1092,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201208005691r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/world-of-warcraft-shadowlands-becomes-fastest-selling-pc-game-of-all-time\/","name":"World of Warcraft\u00ae: Shadowlands Becomes Fastest-Selling PC Game of All Time - 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