{"id":395376,"date":"2020-12-08T09:03:36","date_gmt":"2020-12-08T14:03:36","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=395376"},"modified":"2020-12-08T09:03:36","modified_gmt":"2020-12-08T14:03:36","slug":"mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\/","title":{"rendered":"Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines"},"content":{"rendered":"<h2>\nThe UK-based publisher to introduce enhanced digital magazines for 40 popular titles<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">ORLANDO, Fla., Dec.  08, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-U9Qc1yT-4bL_4XPUDtVVkTsqNYXiwne0rqvWL4XOh633GvNlXOht2Ke4tBbDk8UxpV51u1qNIj1WCPGfm383A==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>BlueToad<\/u><\/a>, a leading content delivery platform, today announces a new partnership with the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wsGw_T78XCKByjWS7y-k4Zpjgu33jyj8I19bwwvGgXb8wVPZQ809bo_O40pZDlDNQ6BkiQzmYqmZc2omUeVkkjrcIm16bQuxZj1B5THfEDw=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Mark Allen Group<\/u><\/a>, a leading publisher in the United Kingdom. The publisher selected BlueToad to create digitally responsive editions that will include brand-new and engaging content for readers.<\/p>\n<p align=\"left\">Founded in 1985, the Mark Allen Group started with just two magazine titles but has since grown to be a diverse media organization boasting hundreds of print publications. With one of the largest portfolios in the media landscape, the publisher is now the go-to source for unique and inspiring content with clients ranging from healthcare to aviation, and everything in between.<\/p>\n<p align=\"left\">The Mark Allen Group chose the BlueToad platform after a thorough investigation of digital publishing services on the market. BlueToad\u2019s responsive solution offers a mobile-friendly layout that is both easy to use and visually appealing. The customization options for each magazine\u2019s menu, as well as branding opportunities, allows the publisher to improve its audience reach and brand engagement.<\/p>\n<p align=\"left\">\u201cOur content experience platform gives publishers extra bells and whistles to work with in order to define and enhance their brands,\u201d said BlueToad CEO, Paul DeHart. \u201cHaving been in business for 35 years, the Mark Allen Group has grown tremendously and is clearly continuing to evolve to meet reader\u2019s needs. The introduction of a solid digital offering was a clear next step as more and more people are consuming trustworthy magazine content through phones and tablets.\u201d<\/p>\n<p align=\"left\">BlueToad allows publishers to incorporate media, such as audio and video to accompany articles. The Mark Allen Group is using Amazon\u2019s Polly text-to-speech technology in order to give readers another way to enjoy content on the go. BlueToad has also made the process easy for Mark Allen by leveraging their print files and minimal other assets to create rich and engaging editions.<\/p>\n<p align=\"left\">\u201cWith so many readers using their phones to engage with our brands, we needed a solution that would provide a top of the range mobile experience,\u201d said Paul Creber, Director at Mark Allen Group. \u201cBlueToad has provided us with a partnership that allows us to get the most out of our content. While we started with just 17 of our titles, we quickly accelerated the transition of other titles and already have over 40 brands taking advantage of the BlueToad Platform with more to come.\u201d<\/p>\n<p align=\"left\">For more information on BlueToad, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9MmreVEGRG5qeN8CcUO2xqFEPUgcPMofAm-movYxrB__EK1EX6DXjBb35FtZi7vKxprU0v6w8igG_F2aajAl0g==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.bluetoad.com<\/u><\/a>.<\/p>\n<p align=\"left\">\n        <strong>About BlueToad<\/strong><br \/>\n        <br \/>BlueToad was launched in 2007 and provides publishers of all types a content experience platform for creating beautifully responsive digital editions and web content. It is a proud partner of some of the largest printers in the world and trusted to handle the important content of thousands of content creators across the globe. The company\u2019s goal is to make it easy for partners and customers to upload their content for a digital experience that works on all modern phones, tablets, and desktops.<\/p>\n<p align=\"left\">\n        <strong>About Mark <\/strong><br \/>\n        <strong>Allen Group<\/strong><br \/>\n        <br \/>The Mark Allen Group is a family-owned private company, which was founded in 1985. The company employs more than 400 staff in five locations \u2013 Herne Hill, Dartford, Guildford, Sutton and Wiltshire. Its 100 magazines and journals are published in a broad range of sectors, including: healthcare; dental; social care; education; farming; music; manufacturing and engineering; aviation; print; human resources; the built environment; technology; auto, transport and entertainment. It organises up to 250 exhibitions, conferences and awards every year. Flagship brands include: Farmers Weekly, Gramophone, Dental Update, British Journal of Nursing, Community Care, Nursery World, The Engineer, Machinery, Aircraft Interiors and Ground Handling International.<\/p>\n<p align=\"left\">\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Alyssa Cohen<br \/>Uproar PR for BlueToad<br \/>acohen@uproarpr.com<br \/>(321) 236-0102 x233<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODYzMCMzODYxMzg3IzIxODgyNDQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/60902f86-e62c-484b-b5aa-92f7744e954c\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The UK-based publisher to introduce enhanced digital magazines for 40 popular titles ORLANDO, Fla., Dec. 08, 2020 (GLOBE NEWSWIRE) &#8212; BlueToad, a leading content delivery platform, today announces a new partnership with the Mark Allen Group, a leading publisher in the United Kingdom. The publisher selected BlueToad to create digitally responsive editions that will include brand-new and engaging content for readers. Founded in 1985, the Mark Allen Group started with just two magazine titles but has since grown to be a diverse media organization boasting hundreds of print publications. With one of the largest portfolios in the media landscape, the publisher is now the go-to source for unique and inspiring content with clients ranging from healthcare to aviation, and everything &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-395376","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The UK-based publisher to introduce enhanced digital magazines for 40 popular titles ORLANDO, Fla., Dec. 08, 2020 (GLOBE NEWSWIRE) &#8212; BlueToad, a leading content delivery platform, today announces a new partnership with the Mark Allen Group, a leading publisher in the United Kingdom. The publisher selected BlueToad to create digitally responsive editions that will include brand-new and engaging content for readers. Founded in 1985, the Mark Allen Group started with just two magazine titles but has since grown to be a diverse media organization boasting hundreds of print publications. With one of the largest portfolios in the media landscape, the publisher is now the go-to source for unique and inspiring content with clients ranging from healthcare to aviation, and everything &hellip; Continue reading &quot;Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T14:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5ODYzMCMzODYxMzg3IzIxODgyNDQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines\",\"datePublished\":\"2020-12-08T14:03:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/\"},\"wordCount\":623,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5ODYzMCMzODYxMzg3IzIxODgyNDQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mark-allen-group-partners-with-bluetoad-to-create-digital-editions-for-dozens-of-industry-leading-magazines\\\/\",\"name\":\"Mark Allen Group Partners with BlueToad to Create Digital Editions for Dozens of Industry-Leading Magazines - 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