{"id":395099,"date":"2020-12-08T07:03:40","date_gmt":"2020-12-08T12:03:40","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=395099"},"modified":"2020-12-08T07:03:40","modified_gmt":"2020-12-08T12:03:40","slug":"yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/","title":{"rendered":"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">The effects of the COVID-19 pandemic mean businesses across all verticals can expect an even bigger surge in web traffic from holiday shoppers.<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 8, 2020<\/span> \/PRNewswire\/ &#8212;\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3005199-1&amp;h=3226161266&amp;u=https%3A%2F%2Fwww.yext.com%2F%3Futm_source%3Dpress%2520release%26utm_medium%3Dpr%26utm_campaign%3DYext%2520COVID%2520Holiday%2520Search%2520Trends%26utm_term%3Dpress%2520release&amp;a=Yext%2C+Inc.\" rel=\"nofollow noopener noreferrer\">Yext, Inc.<\/a><\/u> (NYSE: YEXT), the Search Experience Cloud company, today released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an unpredictable year marked by COVID-19. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1360461\/Yext.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1360461\/Yext.jpg\" title=\"Yext, Inc.\" alt=\"Yext, Inc.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The predictions, which combine Yext&#8217;s research into consumer search behavior both <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3005199-1&amp;h=1265642344&amp;u=https%3A%2F%2Fwww.yext.com%2Fbusiness%2Fcovid-19-search-data-hub%2F%3Futm_source%3Dpress%2520release%26utm_medium%3Dpr%26utm_campaign%3DYext%2520COVID%2520Holiday%2520Search%2520Trends%26utm_term%3Dpress%2520release&amp;a=over+the+past+eight+months\" rel=\"nofollow noopener noreferrer\">over the past eight months<\/a><\/u> and <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3005199-1&amp;h=2887771109&amp;u=https%3A%2F%2Fwww.yext.com%2Fblog%2F2019%2F12%2Fyext-reveals-new-insights-into-holiday-consumer-search-trends%2F%3F_ga%3D2.84388830.672477290.1606168005-367117327.1577468666%26utm_source%3Dpress%2520release%26utm_medium%3Dpr%26utm_campaign%3DYext%2520COVID%2520Holiday%2520Search%2520Trends%26utm_term%3Dpress%2520release&amp;a=during+the+2019+holiday+season\" rel=\"nofollow noopener noreferrer\">during the 2019 holiday season<\/a><\/u>, indicate that foot traffic to brick-and-mortar stores will only be significant for select verticals, while clicks to call a business and visit their website are expected to surge as consumers opt for digital shopping experiences.<\/p>\n<p>&#8220;The COVID-19 pandemic has drastically altered the way consumers interact with brands this year, setting the scene for what will be the biggest digital season we&#8217;ve seen,&#8221; said <span class=\"xn-person\">Zahid Zakaria<\/span>, Senior Director of Insights and Analytics at Yext. &#8220;As our report indicates, some businesses will have to get ready for spikes in in-person visits, but given the unpredictable nature of COVID, <i>all<\/i> businesses need to make sure their digital doorsteps are not only open for business, but ready to engage with customers and answer their questions.&#8221;<\/p>\n<p>Yext examined three kinds of customer actions in search for businesses around the world and found:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>&#8220;Get directions&#8221; clicks:<\/b> While many businesses are shifting the bulk of their operations online, visiting a physical location is sometimes the most convenient \u2014 or only \u2014 option for consumers. Store visits have sunk overall, but select verticals like jewelry and sporting goods are still set to see significant foot traffic ahead of Christmas. <\/li>\n<li>\n          <b>Clicks to websites:<\/b> In response to COVID-related restrictions and store closures, more and more consumers are turning to digital shopping experiences. Website clicks have stayed above pre-pandemic levels, which indicates the increase in Ecommerce is here to stay during the holiday season. <\/li>\n<li>\n          <b>Clicks to call:<\/b> With constant changes to hours of operation, store policies, inventory levels, and more during the pandemic, clicks to call businesses have climbed over the past year. Consumers are reaching for the phone when they need to confirm information they find or can&#8217;t find any up-to-date answers to their questions online.<\/li>\n<\/ul>\n<p>\n        <u><br \/>\n          <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3005199-1&amp;h=313085895&amp;u=https%3A%2F%2Fwww.yext.com%2Fblog%2F2020%2F12%2Fholiday-search-trends-2020-how-to-manage-the-biggest-digital-season-yet%2F%3Futm_source%3Dpress%2520release%26utm_medium%3Dpr%26utm_campaign%3DYext%2520COVID%2520Holiday%2520Search%2520Trends%26utm_term%3Dpress%2520release&amp;a=Click+here+to+read+more+about+Yext%27s+holiday+search+trend+predictions.\" rel=\"nofollow noopener noreferrer\">Click here to read more about Yext&#8217;s holiday search trend predictions.<\/a><br \/>\n        <\/u>\n      <\/p>\n<p>\n        <b>About Yext<br \/><\/b>The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3005199-1&amp;h=2203585982&amp;u=https%3A%2F%2Fwww.yext.com%2F%3Futm_source%3Dpress%2520release%26utm_medium%3Dpr%26utm_campaign%3DYext%2520COVID%2520Holiday%2520Search%2520Trends%26utm_term%3Dpress%2520release&amp;a=Yext\" rel=\"nofollow noopener noreferrer\">Yext<\/a><\/u> (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business&#8217;s facts so it can provide official answers to consumer questions \u2014 wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA <span class=\"xn-location\">USA<\/span>, and Kiehl&#8217;s \u2014 as well as organizations like the U.S. State Department and World Health Organization \u2014 trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.<\/p>\n<p>Yext&#8217;s mission is to help businesses and organizations around the world deliver official answers everywhere people search. Yext has been named a Best Place to Work by Fortune and Great Place to Work\u00ae, as well as a Best Workplace for Women. Yext is headquartered in <span class=\"xn-location\">New York City<\/span> with offices in <span class=\"xn-location\">Amsterdam<\/span>, <span class=\"xn-location\">Berlin<\/span>, <span class=\"xn-location\">Chicago<\/span>, <span class=\"xn-location\">Dallas<\/span>, <span class=\"xn-location\">Geneva<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Milan<\/span>, <span class=\"xn-location\">Paris<\/span>, <span class=\"xn-location\">San Francisco<\/span>, <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Tokyo<\/span>, and the <span class=\"xn-location\">Washington, D.C.<\/span> area \u2014 and work-from-home offices all around the world.<\/p>\n<p>CONTACT: <span class=\"xn-person\">Amanda Kontor<\/span>, <a target=\"_blank\" href=\"mailto:pr@yext.com\" rel=\"nofollow noopener noreferrer\">pr@yext.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/177279\/yext_logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/177279\/yext_logo.jpg\" title=\"Yext logo. (PRNewsFoto\/Yext) (PRNewsFoto\/Yext)\" alt=\"Yext logo. (PRNewsFoto\/Yext) (PRNewsFoto\/Yext)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY16057&amp;sd=2020-12-08\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet-301187828.html\">http:\/\/www.prnewswire.com\/news-releases\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet-301187828.html<\/a><\/p>\n<p>SOURCE  Yext, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY16057&amp;Transmission_Id=202012080700PR_NEWS_USPR_____NY16057&amp;DateId=20201208\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The effects of the COVID-19 pandemic mean businesses across all verticals can expect an even bigger surge in web traffic from holiday shoppers. PR Newswire NEW YORK, Dec. 8, 2020 \/PRNewswire\/ &#8212;\u00a0Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an unpredictable year marked by COVID-19. The predictions, which combine Yext&#8217;s research into consumer search behavior both over the past eight months and during the 2019 holiday season, indicate that foot traffic to brick-and-mortar stores will only be significant for select verticals, while clicks to call a business and visit their website are expected to surge as consumers opt for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-395099","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The effects of the COVID-19 pandemic mean businesses across all verticals can expect an even bigger surge in web traffic from holiday shoppers. PR Newswire NEW YORK, Dec. 8, 2020 \/PRNewswire\/ &#8212;\u00a0Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an unpredictable year marked by COVID-19. The predictions, which combine Yext&#8217;s research into consumer search behavior both over the past eight months and during the 2019 holiday season, indicate that foot traffic to brick-and-mortar stores will only be significant for select verticals, while clicks to call a business and visit their website are expected to surge as consumers opt for &hellip; Continue reading &quot;Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T12:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1360461\/Yext.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet\",\"datePublished\":\"2020-12-08T12:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/\"},\"wordCount\":612,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1360461\\\/Yext.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\\\/\",\"name\":\"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet - 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PR Newswire NEW YORK, Dec. 8, 2020 \/PRNewswire\/ &#8212;\u00a0Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an unpredictable year marked by COVID-19. The predictions, which combine Yext&#8217;s research into consumer search behavior both over the past eight months and during the 2019 holiday season, indicate that foot traffic to brick-and-mortar stores will only be significant for select verticals, while clicks to call a business and visit their website are expected to surge as consumers opt for &hellip; Continue reading \"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-08T12:03:40+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1360461\/Yext.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet","datePublished":"2020-12-08T12:03:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/"},"wordCount":612,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1360461\/Yext.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/yext-releases-consumer-search-trend-predictions-for-the-biggest-digital-season-yet\/","name":"Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet - 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