{"id":394721,"date":"2020-12-07T16:08:19","date_gmt":"2020-12-07T21:08:19","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=394721"},"modified":"2020-12-07T16:08:19","modified_gmt":"2020-12-07T21:08:19","slug":"adobe-completes-acquisition-of-workfront","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-completes-acquisition-of-workfront\/","title":{"rendered":"Adobe Completes Acquisition of Workfront"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Adobe Completes Acquisition of Workfront<\/b><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAdobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe\u2019s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot.\n<\/p>\n<p>\nSatisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today\u2019s environment and the future of work is redefined.\n<\/p>\n<p>\nWorkfront has deep leadership in orchestrating marketing workflows. Workfront\u2019s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud, which have become the global standards for creative workflows and customer experience management.\n<\/p>\n<p>\n\u201cTogether, Adobe and Workfront will give leading brands access to a single system to support planning, collaboration and governance, to unlock organizational productivity,\u201d said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. \u201cAdobe is leading the charge in digital transformation, and with Workfront, we\u2019re further accelerating this vision.\u201d\n<\/p>\n<p>\nWith the acquisition now closed, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy.\n<\/p>\n<p><b>Forward-Looking Statements Disclosure<\/b><\/p>\n<p>\nThis press release includes forward-looking statements within the meaning of applicable securities law. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements. Forward-looking statements relate to future events and future performance and reflect Adobe\u2019s expectations regarding the ability to extend its leadership in the experience business through the combination of Adobe Experience Cloud\u2019s capabilities in content creation, management, delivery and measurement, with Workfront\u2019s work management products and other anticipated benefits of the transaction. Forward-looking statements involve risks, including general risks associated with Adobe\u2019s and Workfront\u2019s businesses, uncertainties and other factors that may cause actual results to differ materially from those referred to in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: Adobe\u2019s ability to further integrate Workfront technology into Adobe Experience Cloud; the effectiveness of Workfront technology; potential benefits of the transaction to Adobe and Workfront customers; and any statements of assumptions underlying any of the foregoing. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe\u2019s SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.\n<\/p>\n<p><b>About Adobe <\/b><\/p>\n<p>\nAdobe is changing the world through digital experiences. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com&amp;esheet=52343507&amp;newsitemid=20201207005760&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=1&amp;md5=0ef394cdb766566d68b28289173b4ae8\">www.adobe.com<\/a>.\n<\/p>\n<p><b>About Workfront <\/b><\/p>\n<p>\nWorkfront is the leader in enterprise work management, trusted by more than 3,000 companies, one million users, and 10 out of 10 of the world\u2019s top brands. Workfront was founded to help people, teams, and companies do their best work. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.workfront.com%2F&amp;esheet=52343507&amp;newsitemid=20201207005760&amp;lan=en-US&amp;anchor=www.workfront.com&amp;index=2&amp;md5=ff9a4d14335a4185ba5a3ad9ffecbbf7\">www.workfront.com<\/a>.\n<\/p>\n<p>\n\u00a9 2020 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and\/or other countries. All other trademarks are the property of their respective owners.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201207005760r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201207005760\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201207005760\/en\/<\/a><\/span><\/p>\n<p>\nPublic relations contact<br \/>\n<br \/>Ashley Levine<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:aslevine@adobe.com\">aslevine@adobe.com<\/a><\/p>\n<p>\nInvestor relations contact<br \/>\n<br \/>Jonathan Vaas<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@adobe.com\">ir@adobe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Mobile\/Wireless Advertising Communications Retail Small Business Other Professional Services Consulting Social Media Professional Services Search Engine Optimization Search Engine Marketing Blogging Other Technology Software Online Retail Internet Other Communications Data Management Other Retail Consumer Electronics Public Relations\/Investor Relations<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201207005760\/en\/786044\/3\/AdobeLogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Completes Acquisition of Workfront SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe\u2019s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-completes-acquisition-of-workfront\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adobe Completes Acquisition of Workfront&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-394721","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe Completes Acquisition of Workfront - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-completes-acquisition-of-workfront\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Completes Acquisition of Workfront - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adobe Completes Acquisition of Workfront SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe\u2019s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. 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