{"id":394462,"date":"2020-12-07T09:50:12","date_gmt":"2020-12-07T14:50:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=394462"},"modified":"2020-12-07T09:50:12","modified_gmt":"2020-12-07T14:50:12","slug":"openweb-partners-with-centro-for-its-first-dsp-integration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/openweb-partners-with-centro-for-its-first-dsp-integration\/","title":{"rendered":"OpenWeb Partners with Centro for its First DSP Integration"},"content":{"rendered":"

\nOffer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers
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CHICAGO, Dec. 07, 2020 (GLOBE NEWSWIRE) — Centro (https:\/\/www.centro.net<\/u><\/a>), a global provider of advertising technology, announced an integration with premium community engagement platform<\/u><\/a> OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine<\/em>.<\/p>\n

OpenWeb\u2019s programmatic advertising capabilities help publishers streamline processes and improve revenue. The platform enables publishers\u2019 comment sections to be brand-safe, at a time when advertisers are increasingly seeking ways to advertise within user generated content (UGC). OpenWeb\u2019s proprietary content moderation technology<\/u><\/a> alleviates the potential concerns of advertising against UGC, by closely monitoring for keywords, ensuring comments aren\u2019t toxic, spreading hate or violence.<\/p>\n

\u201cAs we remain dedicated to supporting publishers, our partnership with Centro eliminates the friction and complexity often associated with digital advertising,\u201d said Nadav Shoval, CEO and founder of OpenWeb. \u201cPremium publishers choose to partner with OpenWeb to drive engagement, quality conversations in their community, and provide brand-safe environments for advertisers. This integration increases our ability to connect quality advertisers with publishers and create more impactful experiences for readers.\u201d\u00a0\u00a0<\/p>\n

Basis by Centro is the first programmatic ad platform with direct access to OpenWeb. Basis provides an industry-leading, omnichannel demand side platform (DSP), according to user-review site G2<\/u><\/a>. Benefits for marketers using it to buy on OpenWeb\u2019s publisher network include:\u00a0<\/p>\n