{"id":394441,"date":"2020-12-07T09:28:12","date_gmt":"2020-12-07T14:28:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=394441"},"modified":"2020-12-07T09:28:12","modified_gmt":"2020-12-07T14:28:12","slug":"criteo-names-media-and-agency-veteran-brendan-mccarthy-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/criteo-names-media-and-agency-veteran-brendan-mccarthy-as-chief-marketing-officer\/","title":{"rendered":"Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer"},"content":{"rendered":"
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McCarthy Will Oversee Marketing and Communications Strategy in Company’s Transformation to a Commerce Media Platform<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, Dec. 7, 2020<\/span> \/PRNewswire\/ — Criteo<\/a>\u00a0S.A. (NASDAQ: CRTO),\u00a0the global technology company powering the world’s marketers with trusted and\u00a0impactful advertising, today announced Brendan McCarthy<\/span><\/a>\u00a0as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform. <\/p>\n

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McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen Global Media, he was responsible for all aspects of the division’s global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. Previously, at public relations agency, Edelman, McCarthy led global media relations efforts, as well as executed crisis and influencer management activations for large corporate and technology clients.<\/p>\n

“I’m inspired by Criteo’s growth mindset and looking forward to the opportunity to position communications around the company’s new vision and strategy,”\u00a0said McCarthy. “Criteo has an exciting future and the talented team I’ve joined has an incredibly compelling story \u2013 all underlining the value of Criteo’s transformative technology.”<\/p>\n

“Brendan strengthens Criteo’s marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success,” said\u00a0Megan Clarken, Chief Executive Officer at Criteo. “We’re looking forward to Brendan’s contributions as we continue building our transformation narrative.”<\/p>\n

McCarthy holds a master’s degree in global affairs from New York University<\/span> and a bachelor’s degree in public relations from the University of Florida’s<\/span> College of Journalism and Communications.\u00a0He will be based in New York<\/span> and will report to Clarken.\u00a0<\/p>\n

\n About Criteo<\/b>\u00a0
Criteo (NASDAQ:\u00a0CRTO<\/a>) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit\u00a0www.criteo.com<\/a>.\u00a0<\/p>\n

Contact: Jessica Meyers<\/span>,\u00a0Director, PR, Americas,\u00a0J.meyers@criteo.com<\/a><\/p>\n

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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/criteo-names-media-and-agency-veteran-brendan-mccarthy-as-chief-marketing-officer-301187326.html<\/a><\/p>\n

SOURCE Criteo<\/p>\n<\/p><\/div>\n

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McCarthy Will Oversee Marketing and Communications Strategy in Company’s Transformation to a Commerce Media Platform PR Newswire NEW YORK, Dec. 7, 2020 \/PRNewswire\/ — Criteo\u00a0S.A. (NASDAQ: CRTO),\u00a0the global technology company powering the world’s marketers with trusted and\u00a0impactful advertising, today announced Brendan McCarthy\u00a0as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform. McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen … <\/p>\n

Continue reading “Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-394441","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCriteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/criteo-names-media-and-agency-veteran-brendan-mccarthy-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"McCarthy Will Oversee Marketing and Communications Strategy in Company’s Transformation to a Commerce Media Platform PR Newswire NEW YORK, Dec. 7, 2020 \/PRNewswire\/ — Criteo\u00a0S.A. (NASDAQ: CRTO),\u00a0the global technology company powering the world’s marketers with trusted and\u00a0impactful advertising, today announced Brendan McCarthy\u00a0as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform. McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. 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