{"id":393678,"date":"2020-12-04T14:24:21","date_gmt":"2020-12-04T19:24:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=393678"},"modified":"2020-12-04T14:24:21","modified_gmt":"2020-12-04T19:24:21","slug":"techtarget-announces-2020-north-american-winners-of-archer-awards-for-excellence-in-data-driven-marketing-sales","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-announces-2020-north-american-winners-of-archer-awards-for-excellence-in-data-driven-marketing-sales\/","title":{"rendered":"TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales <\/b><\/p>\n<p><b><i>Technology marketing and sales leaders were honored across 15 categories <\/i><\/b><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=TechTarget%2C+Inc.&amp;index=1&amp;md5=75a650955d5ee6000227ae08b34c465c\">TechTarget, Inc.<\/a> (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2020 North American winners of the Archer Awards, the Company\u2019s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year\u2019s winners come from a diverse group of top hardware, software and services companies of all sizes across many major IT markets, including: Networking, Security, Cloud Computing, Storage, Business Applications, and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services.\n<\/p>\n<p>\nYou can see the full list of this year\u2019s winners <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Ftechtarget-archer-awards%2F&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=a40b4d8aa0a40352688a6cbbb7b3f40f\">here<\/a>.\n<\/p>\n<p>\n\u201cOur customers\u2019 success is something that is incredibly important to us and each year we are honored to recognize a select group of innovative marketing &amp; sales leaders paving the way in our industry,\u201d said Michael Cotoia, CEO, TechTarget. \u201cThis year\u2019s Archer Award winners are using purchase intent data to power intelligent programs and campaigns that engage the right accounts and prospects and are driving incredible results for their organizations. We\u2019re proud to be helping so many organizations in different markets accelerate their unique opportunity.\u201d\n<\/p>\n<p>\nAn expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements over the past month.\n<\/p>\n<p><b>2020 North American Archer Awards &#8211; Company Winners<\/b><\/p>\n<p><b>Best ABM Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nZoom Video Communications\n<\/li>\n<\/ul>\n<p><b>Best ABM Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nHewlett Packard Enterprise\n<\/li>\n<\/ul>\n<p><b>Best Advertising Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDell Technologies\n<\/li>\n<\/ul>\n<p><b>Best Advertising Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNutanix\n<\/li>\n<\/ul>\n<p><b>Best Channel Enablement Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNVIDIA\n<\/li>\n<\/ul>\n<p><b>Best Channel Enablement Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n8&#215;8\n<\/li>\n<\/ul>\n<p><b>Best Demand Generation Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDropbox\n<\/li>\n<\/ul>\n<p><b>Best Demand Generation Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCyberArk\n<\/li>\n<\/ul>\n<p><b>Best Integrated Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAdobe\n<\/li>\n<\/ul>\n<p><b>Best Integrated Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAxway\n<\/li>\n<\/ul>\n<p><b>Best MSP Priority Engine\u2122 Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nConnectWise\n<\/li>\n<\/ul>\n<p><b>Best Sales Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAT&amp;T\n<\/li>\n<\/ul>\n<p><b>Best Sales Program<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTalkdesk\n<\/li>\n<\/ul>\n<p><b>Digital Marketers of the Year<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCloudCheckr\n<\/li>\n<li>\nDomo\n<\/li>\n<li>\nServiceaide\n<\/li>\n<li>\nVeracode\n<\/li>\n<\/ul>\n<p><b>Priority Engine Marketers of the Year<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFidelis\n<\/li>\n<li>\nTIBCO\n<\/li>\n<li>\nVerizon\n<\/li>\n<\/ul>\n<p>\nTo learn more about this year\u2019s Archer Award winners, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Ftechtarget-archer-awards%2F&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=click+here&amp;index=3&amp;md5=3760c548036d298137eb672b5ee67806\">click here<\/a>.\n<\/p>\n<p><b>About The Archer Awards<\/b><\/p>\n<p>\nTechTarget\u2019s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.\n<\/p>\n<p><b>About TechTarget<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=TechTarget&amp;index=4&amp;md5=9e318b1935cba3e7dd6dd9bb9906139b\">TechTarget<\/a> (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies\u2019 information technology needs. By understanding these buyers\u2019 content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.\n<\/p>\n<p>\nTechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=techtarget.com&amp;index=5&amp;md5=829375c0bcc0bd2eb717a7e9a74706c6\">techtarget.com<\/a> and follow us on Twitter <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.twitter.com%2Ftechtarget&amp;esheet=52343115&amp;newsitemid=20201204005564&amp;lan=en-US&amp;anchor=%40TechTarget&amp;index=6&amp;md5=b5f1b483541326beba4867e1ddf33331\">@TechTarget<\/a>.\n<\/p>\n<p><i>(C) 2020 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201204005564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201204005564\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201204005564\/en\/<\/a><\/span><\/p>\n<p>\nGarrett Mann<br \/>\n<br \/>Director of Corporate Communications<br \/>\n<br \/>TechTarget, Inc.<br \/>\n<br \/>617-431-9371<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gmann@techtarget.com\">gmann@techtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Consumer Electronics Technology VoIP Mobile\/Wireless Publishing Public Relations\/Investor Relations Marketing Advertising Communications Security Nanotechnology Social Media Telecommunications Search Engine Optimization Software Search Engine Marketing Blogging Internet Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201204005564\/en\/569936\/3\/tt_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales Technology marketing and sales leaders were honored across 15 categories NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2020 North American winners of the Archer Awards, the Company\u2019s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year\u2019s winners come from a diverse group of top hardware, software and services companies of all sizes across many major IT markets, including: Networking, Security, Cloud Computing, Storage, Business Applications, and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-announces-2020-north-american-winners-of-archer-awards-for-excellence-in-data-driven-marketing-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-393678","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-announces-2020-north-american-winners-of-archer-awards-for-excellence-in-data-driven-marketing-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing &amp; Sales Technology marketing and sales leaders were honored across 15 categories NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2020 North American winners of the Archer Awards, the Company\u2019s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year\u2019s winners come from a diverse group of top hardware, software and services companies of all sizes across many major IT markets, including: Networking, Security, Cloud Computing, Storage, Business Applications, and more. 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