{"id":393231,"date":"2020-12-03T16:50:33","date_gmt":"2020-12-03T21:50:33","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=393231"},"modified":"2020-12-03T16:50:33","modified_gmt":"2020-12-03T21:50:33","slug":"yes-there-is-a-world-soil-day-heres-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/yes-there-is-a-world-soil-day-heres-why-it-matters\/","title":{"rendered":"Yes, There is a World Soil Day &#8211; here&#8217;s why it matters"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">BATTLE CREEK, Mich.<\/span>, <span class=\"xn-chron\">Dec. 3, 2020<\/span> \/PRNewswire\/ &#8212;\u00a0As a plant-based food company, Kellogg knows that healthier crops start with healthy soil. Healthy, living soil nurtures the grains we use for our foods, of course, but it&#8217;s bigger than that. Healthy soils help keep freshwater clean, protect against drought, restore biodiversity, and even store carbon that would otherwise contribute to greenhouse emissions. <span class=\"xn-person\">Kate Schaffner<\/span>, Kellogg Company Sustainable Agriculture Manager, explains why Kellogg celebrates <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=706737689&amp;u=https%3A%2F%2Fwww.un.org%2Fen%2Fobservances%2Fworld-soil-day&amp;a=World+Soil+Day\" rel=\"nofollow noopener noreferrer\">World Soil Day<\/a> every <span class=\"xn-chron\">December 5<\/span> and is advocating for the\u00a0sustainable\u00a0management of soil resources.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/292965\/kellogg_company_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/292965\/kellogg_company_Logo.jpg\" title=\"Kellogg Company logo (PRNewsFoto\/Kellogg Company)\" alt=\"Kellogg Company logo (PRNewsFoto\/Kellogg Company)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <b><br \/>\n          <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=1622162964&amp;u=https%3A%2F%2Fkelloggsblog.com%2F2020%2F12%2F03%2Fyes-there-is-a-world-soil-day--and-heres-why-it-matters%2F&amp;a=Social+K+%E2%80%93+Kellogg+Company+Blog\" rel=\"nofollow noopener noreferrer\">Social K \u2013 Kellogg Company Blog<\/a>\u00a0<br \/><\/b><br \/>\n        <b>By <span class=\"xn-person\">Kate Schaffner<\/span><br \/><\/b>Manager, Sustainable Agriculture<\/p>\n<p>Kellogg has committed to supporting 1 million farmers and workers, especially women and smallholders, by the end of 2030 as part of our\u00a0<i><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=3627826146&amp;u=http%3A%2F%2Fcrreport.kelloggcompany.com%2Fbetter-days-commitment-overview&amp;a=Kellogg%27s+Better+Days%C2%A0\" rel=\"nofollow noopener noreferrer\">Kellogg&#8217;s Better Days\u00a0<\/a><\/i>global purpose platform. <i>Kellogg&#8217;s Origins\u2122 <\/i>programs, which contribute to <i>Better Days,<\/i> focus on climate, social and financial resiliency \u2013 and soil health is key to all three. <\/p>\n<p>Since 2015, we have directly invested in over 40 sustainable agriculture projects in sourcing regions for our priority ingredients and have reached more than 433,000 farmers globally. We partner with our suppliers, NGOs, and research institutions to provide farmers with training, technical assistance and cost-share to adopt improved practices and share what we learn to help support soil health across agriculture.<\/p>\n<p>Here are a few examples of how we&#8217;re promoting soil health through implementing <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=953898710&amp;u=https%3A%2F%2Fwww.nrcs.usda.gov%2Fwps%2Fportal%2Fnrcs%2Fdetail%2Fnational%2Fclimatechange%2F%3Fcid%3Dstelprdb1077238&amp;a=cover+crops\" rel=\"nofollow noopener noreferrer\">cover crops<\/a> and other regenerative agriculture practices. <\/p>\n<ul type=\"disc\">\n<li>In <span class=\"xn-location\">Australia<\/span>, Kellogg is partnering with Mars Petcare, Manildra Group, Sustainable Food Lab, and leading researchers at Charles Sturt University and Food Agility to launch the <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=945407281&amp;u=https%3A%2F%2Fwww.foodagility.com%2Fprojects%2Fcool-soil-initiative&amp;a=Cool+Soil+Initiative\" rel=\"nofollow noopener noreferrer\">Cool Soil Initiative<\/a>. This <span class=\"xn-money\">$2 million<\/span> partnership will work alongside 200 wheat farmers over three years to adopt soil health practices like cover crops to improve their resilience to climate change. Healthy soils store carbon. If the Cool Soil Initiative can achieve a 0.1% increase in soil carbon across 1.7 million acres, the impact would the equivalent of removing more than 1 million cars from the road. <\/li>\n<li>In the U.S., Kellogg has worked with The Nature Conservancy in <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=3893102293&amp;u=https%3A%2F%2Fwww.kelloggs.com%2Fen_US%2Fsustainability%2Fsaginawbayfarmer.html&amp;a=Michigan\" rel=\"nofollow noopener noreferrer\"><span class=\"xn-location\">Michigan<\/span><\/a> since 2015 to help farmers implement soil conservation and regenerative agriculture practices on 67,000 acres of farmland in the Saginaw Bay Watershed. This included expanding TNC&#8217;s Pay-For-Performance program in 2019 to incentivize farmers to implement conservation tillage, cover crops, and other practices to reduce erosion. As a result, in 2019 alone, participating farmers were able to prevent an estimated 328 tons of soil \u2013 23 dump trucks full \u2013 from eroding into Saginaw Bay. <\/li>\n<li>Also in the U.S., we collaborated with The Nature Conservancy in <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=2847573911&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNCc0yN5C254%26feature%3Dyoutu.be&amp;a=Illinois\" rel=\"nofollow noopener noreferrer\"><span class=\"xn-location\">Illinois<\/span><\/a> and provided a grant to help expand the\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=4130746500&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2912493-1%26h%3D400883068%26u%3Dhttps%253A%252F%252Fstarfreetool.com%252Fabout%26a%3DSaving%2BTomorrow%2527s%2BAgriculture%2BResources&amp;a=Saving+Tomorrow%27s+Agriculture+Resources\" rel=\"nofollow noopener noreferrer\">Saving Tomorrow&#8217;s Agriculture Resources<\/a>\u00a0(S.T.A.R.) program to recognize and support farmers&#8217; adopting practices that limit soil erosion, improve water quality and reduce greenhouse gas emissions. In 2019, participating farmers helped prevent more than 5,440 tons of CO2e<sup>1<\/sup> from entering the atmosphere through planting cover crops. That&#8217;s the equivalent of removing more than 13 million vehicle miles<sup>2<\/sup> from the road. With Kellogg&#8217;s support, the STAR program now reaches over 200 farmers, representing more than 83,000 acres of <span class=\"xn-location\">Illinois<\/span> farmland. <\/li>\n<li>In <span class=\"xn-location\">Mexico<\/span>, we&#8217;ve partnered with the Centro Internacional de Mejoramiento de Maiz y Trigo (International Maize and Wheat Improvement Center (CIMMYT)) since 2013. This partnership focuses on making maize-based foods, including beloved <i>Kellogg&#8217;s Corn Flakes\u00ae<\/i> and <i>Kellogg&#8217;s Zucaritas\u00ae<\/i> cereals more sustainable and locally sourced. Though this program, 370 farmers\u00a0 received training and support to minimize soil tillage and keep crop residues in their field to protect the soil&#8217;s surface, among other best practices. <\/li>\n<li>In the <span class=\"xn-location\">United Kingdom<\/span>, Kellogg worked with wheat farmers since 2013 to promote practices that improve soil fertility and support biodiversity as part of the country&#8217;s largest cover crop trial to-date. Results were shared in the training booklet <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=2170374581&amp;u=https%3A%2F%2Fwww.agricology.co.uk%2Fresources%2Fcover-crops&amp;a=%22Cover+Crops%3A+A+Practical+Guide+to+Soil+and+System+Improvements%22\" rel=\"nofollow noopener noreferrer\">&#8220;Cover Crops: A Practical Guide to Soil and System Improvements&#8221;<\/a>. \u00a0In 2020, the project analyzed on farm carbon emissions and removals to create a road map for helping farms to become carbon neutral, which supports the UK <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=850066528&amp;u=https%3A%2F%2Fyoutu.be%2FQMGWO9p-rvE&amp;a=National+Farmers%27+Union\" rel=\"nofollow noopener noreferrer\">National Farmers&#8217; Union<\/a> ambition to strive for a &#8216;net zero&#8217; contribution to climate change across UK agricultural production by 2040. <\/li>\n<\/ul>\n<p>We celebrate World Soil Day and the farmers we rely upon to protect and promote soil health to help enable a regenerative food system for the future. Learn more about why soil health matters <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=569957323&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DguhB-diUpY4%26feature%3Dyoutu.be&amp;a=here\" rel=\"nofollow noopener noreferrer\">here<\/a>. <\/p>\n<p>\n        <b>About Kellogg Company<br \/><\/b>At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include <i>Pringles\u00ae, Cheez-It\u00ae, Special K\u00ae, Kellogg&#8217;s Frosted Flakes\u00ae, Pop-Tarts\u00ae, Kellogg&#8217;s Corn Flakes\u00ae, Rice Krispies\u00ae, Eggo\u00ae, Mini-Wheats<\/i>\u00ae, Kashi\u00ae, <i>RXBAR<\/i>\u00ae, <i>MorningStar Farms<\/i>\u00ae and more. Net sales in 2019 were approximately <span class=\"xn-money\">$13.6 billion<\/span>, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart &amp; Soul, committed to creating <i>Better Days<\/i> for 3 billion people by the end of 2030 through our <i><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=4110275740&amp;u=http%3A%2F%2Fcrreport.kelloggcompany.com%2Fbreakfasts-for-better-days&amp;a=Kellogg%27s%C2%AE+Better+Days\" rel=\"nofollow noopener noreferrer\">Kellogg&#8217;s\u00ae Better Days<\/a><\/i>\u00a0global purpose platform. Visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=2168175677&amp;u=http%3A%2F%2Fwww.kelloggcompany.com%2F&amp;a=www.KelloggCompany.com\" rel=\"nofollow noopener noreferrer\">www.KelloggCompany.com<\/a> or <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=287749039&amp;u=http%3A%2F%2Fwww.openforbreakfast.com%2F&amp;a=www.OpenforBreakfast.com\" rel=\"nofollow noopener noreferrer\">www.OpenforBreakfast.com<\/a>.<\/p>\n<p>\n        <sup>1\u00a0<\/sup><br \/>\n        <i>\u00a0S.T.A.R. Annual Report- 2019 Crop Year<\/i>\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=545922547&amp;u=https%3A%2F%2Fimg1.wsimg.com%2Fblobby%2Fgo%2F45c3f789-47fb-40df-9bb7-3dc4d7bf6c2f%2Fdownloads%2FStar%2520report%2520FINAL%25202020.pdf%3Fver%3D1597671964705&amp;a=https%3A%2F%2Fimg1.wsimg.com%2Fblobby%2Fgo%2F45c3f789-47fb-40df-9bb7-3dc4d7bf6c2f%2Fdownloads%2FStar%2520report%2520FINAL%25202020.pdf%3Fver%3D1597671964705\" rel=\"nofollow noopener noreferrer\">https:\/\/img1.wsimg.com\/blobby\/go\/45c3f789-47fb-40df-9bb7-3dc4d7bf6c2f\/downloads\/Star%20report%20FINAL%202020.pdf?ver=1597671964705<\/a><\/p>\n<p>\n        <sup>2<\/sup>\u00a0<i><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3001980-1&amp;h=3040842358&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2912493-1%26h%3D3112110515%26u%3Dhttps%253A%252F%252Fwww.epa.gov%252Fenergy%252Fgreenhouse-gas-equivalencies-calculator%26a%3Dhttps%253A%252F%252Fwww.epa.gov%252Fenergy%252Fgreenhouse-gas-equivalencies-calculator&amp;a=https%3A%2F%2Fwww.epa.gov%2Fenergy%2Fgreenhouse-gas-equivalencies-calculator\" rel=\"nofollow noopener noreferrer\">https:\/\/www.epa.gov\/energy\/greenhouse-gas-equivalencies-calculator<\/a><\/i><i>\u00a0<\/i><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE12570&amp;sd=2020-12-03\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/yes-there-is-a-world-soil-day--heres-why-it-matters-301186190.html\">http:\/\/www.prnewswire.com\/news-releases\/yes-there-is-a-world-soil-day&#8211;heres-why-it-matters-301186190.html<\/a><\/p>\n<p>SOURCE  Kellogg Company<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DE12570&amp;Transmission_Id=202012031647PR_NEWS_USPR_____DE12570&amp;DateId=20201203\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire BATTLE CREEK, Mich., Dec. 3, 2020 \/PRNewswire\/ &#8212;\u00a0As a plant-based food company, Kellogg knows that healthier crops start with healthy soil. Healthy, living soil nurtures the grains we use for our foods, of course, but it&#8217;s bigger than that. Healthy soils help keep freshwater clean, protect against drought, restore biodiversity, and even store carbon that would otherwise contribute to greenhouse emissions. Kate Schaffner, Kellogg Company Sustainable Agriculture Manager, explains why Kellogg celebrates World Soil Day every December 5 and is advocating for the\u00a0sustainable\u00a0management of soil resources. Social K \u2013 Kellogg Company Blog\u00a0 By Kate SchaffnerManager, Sustainable Agriculture Kellogg has committed to supporting 1 million farmers and workers, especially women and smallholders, by the end of 2030 as part &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yes-there-is-a-world-soil-day-heres-why-it-matters\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yes, There is a World Soil Day &#8211; here&#8217;s why it matters&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-393231","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yes, There is a World Soil Day - here&#039;s why it matters - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yes-there-is-a-world-soil-day-heres-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, There is a World Soil Day - here&#039;s why it matters - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire BATTLE CREEK, Mich., Dec. 3, 2020 \/PRNewswire\/ &#8212;\u00a0As a plant-based food company, Kellogg knows that healthier crops start with healthy soil. Healthy, living soil nurtures the grains we use for our foods, of course, but it&#8217;s bigger than that. Healthy soils help keep freshwater clean, protect against drought, restore biodiversity, and even store carbon that would otherwise contribute to greenhouse emissions. Kate Schaffner, Kellogg Company Sustainable Agriculture Manager, explains why Kellogg celebrates World Soil Day every December 5 and is advocating for the\u00a0sustainable\u00a0management of soil resources. Social K \u2013 Kellogg Company Blog\u00a0 By Kate SchaffnerManager, Sustainable Agriculture Kellogg has committed to supporting 1 million farmers and workers, especially women and smallholders, by the end of 2030 as part &hellip; Continue reading &quot;Yes, There is a World Soil Day &#8211; here&#8217;s why it matters&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/yes-there-is-a-world-soil-day-heres-why-it-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T21:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/292965\/kellogg_company_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yes-there-is-a-world-soil-day-heres-why-it-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yes-there-is-a-world-soil-day-heres-why-it-matters\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Yes, There is a World Soil Day &#8211; 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Healthy, living soil nurtures the grains we use for our foods, of course, but it&#8217;s bigger than that. Healthy soils help keep freshwater clean, protect against drought, restore biodiversity, and even store carbon that would otherwise contribute to greenhouse emissions. Kate Schaffner, Kellogg Company Sustainable Agriculture Manager, explains why Kellogg celebrates World Soil Day every December 5 and is advocating for the\u00a0sustainable\u00a0management of soil resources. 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